Office
CARMEN CASTILLO S
International Commerce & Marketing
Polanco, CDMX
Summary
Accomplished Certified Health Coach and Senior Marketing Manager at Kimberly-Clark Mexico, adept in leveraging nutritional knowledge and public speaking abilities to drive wellness and market expansion. Excelled in multicultural environments, enhancing client health outcomes and achieving a 95% fill rate in key account management. Demonstrates exceptional collaborative teamwork and a commitment to continuous education, significantly improving brand visibility and client satisfaction.
Overview
21
21
years of professional experience
Work History
Certified Health Coach
Institute for Integrative Nutrition
10.2019 - Current
- Utilized motivational interviewing techniques to empower clients in making lasting lifestyle changes.
- Collaborated with healthcare professionals to ensure a comprehensive approach to client care.
- Educated clients on stress management techniques for improved mental wellbeing.
- Improved client health outcomes by designing and implementing personalized wellness plans.
- Conducted workshops on healthy eating habits for sustainable weight loss results.
Financial Advisor
Sura Asset Management
06.2015 - 08.2018
- Built strong relationships with clients, fostering trust and loyalty in managing their financial portfolios.
- Developed comprehensive financial plans for clients to achieve short-term and long-term goals.
- Provided comprehensive retirement planning services, ensuring clients maintain their desired lifestyle postretirement.
- Educated clients on various financial matters and provided professional recommendations on investment opportunities, products, and services based on each clients' individual needs.
Sales Director, Business Development
Global Relocation Solutions
09.2011 - 10.2013
- Established a strong network of industry connections such as Nestlé, Schneider Electric, Enerland Group, Bayer & Trafimar among others, that facilitated mutually beneficial partnership opportunities for sustained growth for national and international executives at the relocation and placement market
- Mentored junior sales staff members, enhancing their skills and performance for increased success in meeting targets.
- Built an extensive pipeline of potential deals by actively seeking out new business opportunities and engaging in proactive outreach efforts at the relocation market.
- Cultivated a culture of continuous improvement by regularly assessing team performance metrics, identifying areas for growth, and implementing targeted coaching/training initiatives.
Senior Marketing Manager
Kimberly-Clark
12.2007 - 06.2011
- Analyzed market trends to identify new opportunities for business growth and expansion.
- Responsible for a 400 MDP montly business that represented 10% of the company sales.
- Led a rebranding initiative that resulted in improved consumer perception and increased sales revenue.
- Collaborated with sales teams to develop targeted materials for prospective clients, resulting in higher conversion rates.
- Streamlined internal communication processes within the department, improving overall efficiency and project completion times.
- Spearheaded a successful product launch with comprehensive marketing plans and cross-functional collaboration.
- Enhanced customer loyalty through the creation of targeted email campaigns and promotional events.
- Coordinated trade show appearances, ensuring maximum brand exposure and lead generation.
- Managed vendor relationships effectively to ensure timely delivery of products/services while maintaining budget constraints.
- Oversaw public relations efforts, communication strategy, institutional newsletters, internal and external corporate events such as annual conferences, product launches, press conferences and sales force training events.
- Established and managed overall business plan for Professional department.
- Optimized website content for search engine visibility, driving an increase in organic traffic growth.
Key Account Manager
Kimberly-Clark
02.2005 - 11.2007
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities for Walmart, Sam's and Costco.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Analyzed market trends, identifying opportunities for expanding product offerings within key accounts.
- Strengthened client relationships through regular communication and effective problemsolving.
- Created sales forecasts to target daily, monthly and yearly objectives, achieving a 95% fill rate.
Export Supervisor
Kimberly-Clark
03.2003 - 02.2005
- Examined documents to comply with federal and foreign regulations governing shipment, receipt and documentation of products.
- Established strong working relationships with distributors in various countries, increasing brand visibility abroad.
- Established, monitored and revised service standards for customs clearance operations.
- Spearheaded cross-functional initiatives aimed at improving interdepartmental collaboration around global trade operations.
- Ensured compliance with all export regulations, reducing risk of fines and penalties.
- Optimized logistics networks to minimize costs while maintaining high customer satisfaction levels.
Education
Diploma - Psychopedagogy
Universidad Anahuac
Mexico City 05.2001 -
Diploma - Foods, Nutrition, And Wellness Studies
Institute For Integrative Nutrition
New York, USA 05.2001 -
Diploma - Business Innovation
TEC De Monterrey EGADE
Mexico City 05.2001 -
Licenciatura - Internacional Commerce And Marketing
Universidad Del Valle De México
Mexico City 05.2001 -
Diploma - Communication Studies
Universita Degli Studi Di Udine
Udine, Italia 05.2001 -
Skills
Public speaking abilities
Software
Languages
English
Bilingual or Proficient (C2)
French
Advanced (C1)
Italian
Advanced (C1)
Timeline
Certified Health Coach
Institute for Integrative Nutrition
10.2019 - Current
Financial Advisor
Sura Asset Management
06.2015 - 08.2018
Sales Director, Business Development
Global Relocation Solutions
09.2011 - 10.2013
Senior Marketing Manager
Kimberly-Clark
12.2007 - 06.2011
Key Account Manager
Kimberly-Clark
02.2005 - 11.2007
Export Supervisor
Kimberly-Clark
03.2003 - 02.2005
Diploma - Psychopedagogy
Universidad Anahuac
05.2001 -
Diploma - Foods, Nutrition, And Wellness Studies
Institute For Integrative Nutrition
05.2001 -
Diploma - Business Innovation
TEC De Monterrey EGADE
05.2001 -
Licenciatura - Internacional Commerce And Marketing
Universidad Del Valle De México
05.2001 -
Diploma - Communication Studies
Universita Degli Studi Di Udine
05.2001 -
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