Office
CARMEN CASTILLO S
International Commerce & Marketing
Polanco, CDMX
Summary
Accomplished Certified Health Coach and Senior Marketing Manager at Kimberly-Clark Mexico, adept in leveraging nutritional knowledge and public speaking abilities to drive wellness and market expansion. Excelled in multicultural environments, enhancing client health outcomes and achieving a 95% fill rate in key account management. Demonstrates exceptional collaborative teamwork and a commitment to continuous education, significantly improving brand visibility and client satisfaction.
Overview
21
21
years of professional experience
Work History
Certified Health Coach
Institute for Integrative Nutrition
10.2019 - Current
- Utilized motivational interviewing techniques to empower clients in making lasting lifestyle changes.
- Collaborated with healthcare professionals to ensure a comprehensive approach to client care.
- Educated clients on stress management techniques for improved mental wellbeing.
- Improved client health outcomes by designing and implementing personalized wellness plans.
- Conducted workshops on healthy eating habits for sustainable weight loss results.
Financial Advisor
Sura Asset Management
06.2015 - 08.2018
- Built strong relationships with clients, fostering trust and loyalty in managing their financial portfolios.
- Developed comprehensive financial plans for clients to achieve short-term and long-term goals.
- Provided comprehensive retirement planning services, ensuring clients maintain their desired lifestyle postretirement.
- Educated clients on various financial matters and provided professional recommendations on investment opportunities, products, and services based on each clients' individual needs.
Sales Director, Business Development
Global Relocation Solutions
09.2011 - 10.2013
- Established a strong network of industry connections such as Nestlé, Schneider Electric, Enerland Group, Bayer & Trafimar among others, that facilitated mutually beneficial partnership opportunities for sustained growth for national and international executives at the relocation and placement market
- Mentored junior sales staff members, enhancing their skills and performance for increased success in meeting targets.
- Built an extensive pipeline of potential deals by actively seeking out new business opportunities and engaging in proactive outreach efforts at the relocation market.
- Cultivated a culture of continuous improvement by regularly assessing team performance metrics, identifying areas for growth, and implementing targeted coaching/training initiatives.
Senior Marketing Manager
Kimberly-Clark
12.2007 - 06.2011
- Analyzed market trends to identify new opportunities for business growth and expansion.
- Responsible for a 400 MDP montly business that represented 10% of the company sales.
- Led a rebranding initiative that resulted in improved consumer perception and increased sales revenue.
- Collaborated with sales teams to develop targeted materials for prospective clients, resulting in higher conversion rates.
- Streamlined internal communication processes within the department, improving overall efficiency and project completion times.
- Spearheaded a successful product launch with comprehensive marketing plans and cross-functional collaboration.
- Enhanced customer loyalty through the creation of targeted email campaigns and promotional events.
- Coordinated trade show appearances, ensuring maximum brand exposure and lead generation.
- Managed vendor relationships effectively to ensure timely delivery of products/services while maintaining budget constraints.
- Oversaw public relations efforts, communication strategy, institutional newsletters, internal and external corporate events such as annual conferences, product launches, press conferences and sales force training events.
- Established and managed overall business plan for Professional department.
- Optimized website content for search engine visibility, driving an increase in organic traffic growth.
Key Account Manager
Kimberly-Clark
02.2005 - 11.2007
- Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities for Walmart, Sam's and Costco.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Analyzed market trends, identifying opportunities for expanding product offerings within key accounts.
- Strengthened client relationships through regular communication and effective problemsolving.
- Created sales forecasts to target daily, monthly and yearly objectives, achieving a 95% fill rate.
Export Supervisor
Kimberly-Clark
03.2003 - 02.2005
- Examined documents to comply with federal and foreign regulations governing shipment, receipt and documentation of products.
- Established strong working relationships with distributors in various countries, increasing brand visibility abroad.
- Established, monitored and revised service standards for customs clearance operations.
- Spearheaded cross-functional initiatives aimed at improving interdepartmental collaboration around global trade operations.
- Ensured compliance with all export regulations, reducing risk of fines and penalties.
- Optimized logistics networks to minimize costs while maintaining high customer satisfaction levels.
Education
Diploma - Psychopedagogy
Universidad Anahuac
Mexico City 05.2001 -
Diploma - Foods, Nutrition, And Wellness Studies
Institute For Integrative Nutrition
New York, USA 05.2001 -
Diploma - Business Innovation
TEC De Monterrey EGADE
Mexico City 05.2001 -
Licenciatura - Internacional Commerce And Marketing
Universidad Del Valle De México
Mexico City 05.2001 -
Diploma - Communication Studies
Universita Degli Studi Di Udine
Udine, Italia 05.2001 -
Skills
Public speaking abilities
Nutritional knowledge
Collaborative Teamwork
Client Assessment Abilities
Continuing Education Commitment
Multicultural Sensitivity
Marketing and Branding
Networking and Referral Building
Holistic Wellness Knowledge
Software
Languages
English
Bilingual or Proficient (C2)
French
Advanced (C1)
Italian
Advanced (C1)
Timeline
Certified Health Coach
Institute for Integrative Nutrition
10.2019 - Current
Financial Advisor
Sura Asset Management
06.2015 - 08.2018
Sales Director, Business Development
Global Relocation Solutions
09.2011 - 10.2013
Senior Marketing Manager
Kimberly-Clark
12.2007 - 06.2011
Key Account Manager
Kimberly-Clark
02.2005 - 11.2007
Export Supervisor
Kimberly-Clark
03.2003 - 02.2005
Diploma - Psychopedagogy
Universidad Anahuac
05.2001 -
Diploma - Foods, Nutrition, And Wellness Studies
Institute For Integrative Nutrition
05.2001 -
Diploma - Business Innovation
TEC De Monterrey EGADE
05.2001 -
Licenciatura - Internacional Commerce And Marketing
Universidad Del Valle De México
05.2001 -
Diploma - Communication Studies
Universita Degli Studi Di Udine
05.2001 -