Carolina León
Estado de México
Summary
People Leader with over 10 years of experience in startups and scaleups across Mexico and LATAM. Specialist in talent strategy, organizational culture, leadership development and internal communication. Led restructuring processes, hypergrowth, mergers, and cultural transformation, aligning People initiatives with business goals. Passionate about building purpose-driven, high-performing teams.
Overview
6
6
years of professional experience
Work History
Head of People
FAIRPLAY
04.2024 - Current
- Redesigned organizational structure and key HR processes during strategic transformation.
- Led layoff processes during organizational restructuring with 100% legal and compliance clearance, ensuring zero formal claims and preserving company reputation.
- Implemented HRIS, audits, and regulatory training (CNBV, ISO), achieving zero HR nonconformities in external audits.
- Designed performance review process and training roadmap.
- Managed internal communication and culture: All-Hands, events, in-person rituals.
Associate Director of People
PRĀNA MARKETING GROUP
01.2023 - 04.2024
- Redefined company values and core competencies.
- Implemented OKRs, performance cycles and feedback culture.
- Advised managers through PDA assessments, coaching and leadership development.
- Designed and delivered training strategy and culture events.
- Implemented HRIS.
People Development Sr. Manager & HRBP
CONEKTA
03.2022 - 10.2022
- Acted as trusted advisor to CFO and senior leaders on structure, hiring and team development.
- Developed leadership framework and launched development & culture intranet.
- Redesigned onboarding journey, defined competencies and development paths.
People Development Sr. Manager
KAVAK.COM
11.2019 - 03.2022
- Led national onboarding (+200 new hires per week).
- Deployed LMS and internal communication and culture strategy (newsletter, Slack, intranet, events, rituals).
- Designed performance evaluation process.
- Managed downsizing during the pandemic and merger with Checkars Argentina.
- Scaled team from 3 to 33 members (training, design, communication).
Education
Bachelor's - Educational Communication
Universidad Marista
CDMX01.2005
Skills
- Organizational Design & HR Strategy
- Culture & Internal Communication
- Performance Management
- Change Management
- Leadership Development
- Problem Solving & Critical Thinking
- Empathy & Active Listening
- Training development
- Recruitment and hiring
FEATURED COURSES
Train the Trainer | Agile HR | Situational Leadership | Hubspot Sales | Voice Training | Effective Presentations | Organizational Talent (IPADE Digital) - in progress
Section name
Open to opportunities in high-growth and transformation-driven environments.
Timeline
Head of People
FAIRPLAY
04.2024 - Current
Associate Director of People
PRĀNA MARKETING GROUP
01.2023 - 04.2024
People Development Sr. Manager & HRBP
CONEKTA
03.2022 - 10.2022
People Development Sr. Manager
KAVAK.COM
11.2019 - 03.2022
Bachelor's - Educational Communication
Universidad Marista
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