Catalina Fernanda Maldonado Aparicio
Cozumel
Summary
Highly motivated bilingual marketing professional with experience in social media management, content creation, marketing coordination, and data entry and data management across diverse industries, including luxury real estate, restaurants, wellness, tourism, and service-based businesses.
Skilled in supporting lead generation efforts, organizing digital assets, and maintaining structured marketing processes aligned with business goals.
With a background in real estate and client-facing roles, I bring strong communication skills and a clear understanding of the customer journey.
Organized, detail-oriented, and comfortable working independently in remote environments while meeting deadlines and ensuring operational efficiency.
Talented in designing and developing marketing materials that drive brand awareness and contribute to client revenue growth.
Overview
10
10
years of professional experience
Work History
Digital Marketing Specialist
Baystate Marketing
03.2026 - Current
- Managed social media accounts to engage with target audiences effectively.
- Created and optimized content for social media platforms and blogs to improve SEO performance.
- Performed keyword research and analyzed SEO performance of webpages.
- Designed visually appealing graphics for posts.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Prepared monthly calendar to manage online content across multiple platforms.
Commercial Advisor & Marketing Support
Marea Cozumel
Cozumel, Quintana Roo
07.2025 - Current
- Developed engaging content for social media platforms like Facebook and TikTok to attract prospects.
- Managed social media channels to promote the project.
- Lead generation through social media.
- Assisted and advised clients in selecting and purchasing their residence at Marea Cozumel
- Coordinated property showings and client meetings.
- Maintained up-to-date knowledge of local real estate laws and regulations.
- Assisted clients in obtaining financing options for purchasing property.
- Provided excellent customer service by responding promptly to inquiries and requests.
- Maintained accurate records of all business activities, including marketing efforts.
- Responded to customer inquiries promptly.
- Collaborated with real estate agents.
- Support marketing efforts.
Concierge Agent
Jocalio
COZUMEL
08.2022 - 12.2025
- Handled incoming chat inquiries, delivering frontline customer support, and addressing questions related to our jewelry store's products and services.
- Escalated customer concerns, issues, and requirements to supervisors for immediate rectification.
- Maintained knowledge of current promotions, exchange guidelines, payment policies, and security practices.
- Educated customers on special pricing opportunities and company offerings.
- Completed day-to-day duties accurately and efficiently.
- Produced documents, spreadsheets, reports, and tracking structures.
- Entered data into spreadsheets for analysis and reporting purposes.
- Entered data accurately into the company database using specialized software.
- Verified and corrected data discrepancies to ensure information integrity.
- Coordinated with team members to streamline data entry procedures.
- Maintained confidentiality of sensitive information throughout the data entry process.
- Monitored data entry workload to prioritize tasks effectively each day.
Social Media Account Manager
Niche
COZUMEL
06.2023 - 12.2024
- Developed engaging social media content across multiple platforms.
- Analyzed engagement metrics to inform content strategy.
- Scheduled and published posts using social media management tools.
- Edited content for various social media platforms, including Facebook, TikTok and Instagram.
- Created social media calendar, requiring scheduling of social media posts and reels.
- Collaborated with internal teams such as creative designers and copywriters to produce engaging content that resonates with customers.
- Crafted visual designs and brand messaging elements for consistency across digital advertising and marketing platforms.
- Wrote social media content to increase engagement with customers.
- Managed the daily operations of all assigned social media accounts.
- Identified potential opportunities for collaborations between the company and other organizations.
Spanish Medical Interpreter
language Line Solutions
COZUMEL
05.2022 - 05.2023
- Communicated with healthcare staff about patient cultural beliefs and customs impacting care by explaining acceptable treatment options.
- Interpreted verbal information during examinations, tests, and treatments.
- Responded to requests from healthcare staff or physicians for interpreter services.
- Obtained permission from patients to translate confidential medical information to and from healthcare teammates.
- Collaborated with patient navigators and social workers to support patient interpretation needs.
- Delivered real-time, accurate oral translations and interpretations for clients.
- Compiled technical, legal or medical terminology and information used in translations.
- Identified and resolved conflicts in translation or interpretation of words or concepts.
- Adhered to ethical codes protecting information confidentiality.
- Checked original sources or authors to confirm translations retained meaning and intent.
- Adjusted translations to students' cognitive level and collaborated with other educational team members as necessary.
Sales Associate
El Cid
COZUMEL
07.2017 - 10.2017
- Prepared presentations, brochures, and other marketing materials for prospective clients.
- Followed up with customers after purchase to ensure they were satisfied with their experience.
- Greeted customers and provided relevant information regarding timeshare sales packages.
- Conducted individual meetings with potential buyers to discuss their needs and preferences.
- Conducted one-on-one sales presentations and resort property tours to interested parties.
Marketing Manager
Diamonds International
COZUMEL
05.2016 - 07.2017
- Oversaw event logistics, venue scheduling, and accommodations.
- Coordinated vendors, timelines, and budgets for events.
- Organized event facility, food and beverage selections, and audio-visual arrangements.
- Hired, trained, and supervised volunteers and support staff required for events.
- Negotiated with vendors to achieve the most favorable terms.
- Tracked payments, balances, and registrations for various events.
- Created program activities, agendas, and budgets based on client requirements.
- Attended and participated in industry events.
- Organized hotel events to generate traffic to the store.
- Developed and delivered public speaking presentations to large and small audiences.
- Organized workshops and seminars for corporate clients on a variety of topics.
- Coached individuals in the development of their own public speaking skills.
- Worked with graphic designers to create effective visuals to be incorporated into presentations.
Education
Bachelor - Marketing
Universidad Interamericana Para El Desarrollo
Cozumel09.2007
Skills
- Marketing coordination
- Time management
- Performance evaluations
- Sales presentations
- Relationship building
- Social media campaigns
- Excellent oral and written communication
- Customer service and satisfaction-oriented
- Privacy and ethical conduct code compliance
- Proficient in using computer software and database systems
- Event planning and execution
- Problem anticipation, solving, and issue resolution
- Public speaking
- Schedule coordination
- Social Media management
- Real estate marketing
- Database entry and data management
- Content creation
- Attention to detail
- Team collaboration
- Adaptability
- Remote work
- Bilingual communication (Spanish English)
- Real estate marketing
- Sales presentations
- Microsoft Office
- ClickUp
- CapCut
- Canva
- ChatGPT
- Grammarly
- Google Workspace
Languages
Spanish
First Language
English
Proficient
C2
Timeline
Digital Marketing Specialist
Baystate Marketing
03.2026 - Current
Commercial Advisor & Marketing Support
Marea Cozumel
07.2025 - Current
Social Media Account Manager
Niche
06.2023 - 12.2024
Concierge Agent
Jocalio
08.2022 - 12.2025
Spanish Medical Interpreter
language Line Solutions
05.2022 - 05.2023
Sales Associate
El Cid
07.2017 - 10.2017
Marketing Manager
Diamonds International
05.2016 - 07.2017
Bachelor - Marketing
Universidad Interamericana Para El Desarrollo