Celina Sanchez N
Resumen profesional
Results-oriented General Director with 18+ years of executive leadership experience in global manufacturing organizations. Expertise in P&L management, business strategy, operational excellence, supply chain, and organizational transformation. Proven ability to lead large cross-functional teams, improve profitability and EBITDA, execute strategic growth initiatives, and build high-performance cultures while delivering sustainable business results and strengthening customer relationships.
Datos destacados
4
4
Languages
1
1
Certification
8
8
years of post-secondary education
23
23
years of professional experience
Experiencia
Managin Director
FOAM CREATIONS
LEON, Guanajuato
2018.01 - 2026.08
- Lead the overall business strategy and end-to-end financial performance of the company, with full P&L accountability, driving sustainable growth, profitability, EBITDA improvement, and cash flow optimization.
- Direct an 800-employee manufacturing organization, overseeing Operations, Supply Chain, Procurement, Planning, Manufacturing, Engineering, Logistics, Customer Service, Finance, Human Resources, Quality, EHS, and Commercial functions.
- Develop and execute the company's multi-year Strategic Plan, aligning business objectives, investments, operational capabilities, organizational development, and long-term growth initiatives.
- Drive manufacturing excellence by monitoring production performance, OEE, productivity, efficiency, quality, and scrap reduction through data-driven action plans and continuous improvement initiatives.
- Successfully led the implementation and certification of ISO 9001, ISO 14001, and ISO 45001 within the first year, strengthening the organization's quality, environmental, and occupational health & safety management systems.
- Build and develop a high-performance leadership team, fostering a results-oriented, problem-solving culture based on accountability, collaboration, employee engagement, and continuous improvement.
- Strengthen strategic relationships with customers, suppliers, corporate headquarters, and key stakeholders, ensuring alignment with business objectives and customer satisfaction.
- Lead business transformation initiatives focused on operational excellence, process optimization, cost competitiveness, risk management, and sustainable business performance.
- Manage the Mexican operations of a wholly owned manufacturing company of the Italian Finproject Group, now part of Eni Versalis, a global leader in molded foam technologies and the manufacturing of injected soles and ultralight components for leading footwear brands, as well as the automotive, furniture, safety, and wellness industries.
Supply Chain Director
FOAM CREATIONS
León, Guanajuato
2018.08 - 2021.01
- Led the end-to-end Supply Chain organization for the Crocs Business Unit, representing approximately 80% of the company's manufacturing operations, ensuring alignment between demand, capacity, and business priorities.
- Directed Planning, Procurement, Customer Service, Warehousing, Logistics, and Production Control to optimize inventory, customer service, operational performance, and cost efficiency.
- Partnered with Operations, Finance, Engineering, and Commercial leadership to improve profitability, EBITDA, and support business growth.
- Developed supply and capacity strategies to support business expansion, new product launches, and long-term operational planning.
- Drove continuous improvement initiatives through KPI management, productivity enhancement, inventory optimization, lead time reduction, and supply chain resilience.
- Built strategic partnerships with Crocs' global organization while developing high-performing teams and a culture of accountability, collaboration, and execution.
Supply Chain Director
CROCS MEXICO
Guanajuato, Guanajuato
2015.01 - 2018.01
- Directed factory loading planning, strategic procurement from overseas and national, assuring the accurate annual stock take and material deliveries to the lines.
- Managing production control and customer service.
- Built strong supplier relationships and developed third party suppliers.
- Provided integrated approach to market by reducing lead times on core production.
- Improved KPI´s such On Time Shipments 70% to 99% by restructuring the production plan accuracy.
- Increased Raw Material accuracy from 50% to 98% by cycle count implementation.
- Improved Clear to Build from 50% to 98.5% by adjusting lead times on MRP.
- New Product Introduction with local third party on 6 months from golden to trial run.
- Establish Vendor Management Inventories at facilities from key suppliers.
- A 1,200 employees owned factory from Crocs Inc. A world leader in innovative, casual footwear with 20 injection machines 6 assembly lines producing 7 Million pair per year.
Supply Chain Manager (Planning, Procurement & Warehouse)
CROCS MEXICO
Guanajuato, Guanajuato
2013.01 - 2015.01
- Managed procurement policy and purchases planning for $2.5 Million usd per month according to our MRP loaded (1,500 -2,000 SKUS).
- Managed from 10 to 30 new product introduction.
- Material localization for key components.
- Reported to Mexico and LATAM Crocs Senior Director.
- Managed the process to reduced raw material lead times.
- Drove the Planning system implementation in Oracle JD Edwards.
- Consolidated efforts with cross functional teams to achieve quarterly savings of $250Kusd on material components (PPV) and services execution or biddings.
- A 1,200 employees owned factory from Crocs Inc. A world leader in innovative, casual footwear with 20 injection machines 6 assembly lines producing 7 Million pair per year.
Procurement Manager
CROCS MEXICO
Guanajuato, Guanajuato
2007.01 - 2013.01
- Grew Procurement team by introducing and MRP.
- Drive raw material purchases according to ISO 9001, 14001, 18001.
- Restricted Substances Policy Implementation (for USA and Europe market).
- Lead new supplier´s development.
- Managed the maquila process development controlling IMMEX materials.
- Green Belt Certified.
- A 1,200 employees owned factory from Crocs Inc. A world leader in innovative, casual footwear with 20 injection machines 6 assembly lines producing 7 Million pair per year.
Import & Export Manager
CALZADO QUIRELLY
Guanajuato, Guanajuato
2004.01 - 2007.01
- Managed Purchase orders placement process and shipment transport services follow up.
- Organize the International logistic and custom release for imported components and exported shoes.
- Drove supplier’s payments follow up and forwarder negotiation.
- Managed customer service communication.
- A Top-quality Men´s shoe brand selling mainly to USA, Italy, France and Costa Rica. Importing raw materials from USA, Canada and India.
Formación
Green Belt Certified - Six Sigma
Crocs
León, GUA 2010.01 - 2010.07
Master in Customs Law - Derecho Aduanal
Universidad La Salle Bajio
Leon 2004.09 - 2008.07
International Trade Business - Comercio Internacional
Universidad La Salle Bajio
Leon 2000.08 - 2004.07
Enfatiza tus habilidades clave
- Trabajo en equipo
- Comunicación
- Liderazgo de equipos
- Excelente capacidad de análisis
Diplomas
Green Belt Certified, 05/01/10
Idiomas
English
Avanzado
Italian
Intermedio avanzado
French
Intermedio
Spanish
Experto
Personalizado
- Sports passionate
- Family Loving
- Able to travel
Cronología
Supply Chain Director
FOAM CREATIONS
2018.08 - 2021.01
Managin Director
FOAM CREATIONS
2018.01 - 2026.08
Supply Chain Director
CROCS MEXICO
2015.01 - 2018.01
Supply Chain Manager (Planning, Procurement & Warehouse)
CROCS MEXICO
2013.01 - 2015.01
Green Belt Certified - Six Sigma
Crocs
2010.01 - 2010.07
Procurement Manager
CROCS MEXICO
2007.01 - 2013.01
Master in Customs Law - Derecho Aduanal
Universidad La Salle Bajio
2004.09 - 2008.07
Import & Export Manager
CALZADO QUIRELLY
2004.01 - 2007.01
International Trade Business - Comercio Internacional
Universidad La Salle Bajio
2000.08 - 2004.07