Cesar Samuel Lezama Neri
Senior Brand Manager
Benito Juárez,CDMX
Summary
Innovative Marketing leader with 9+ years of experience delivering exceptional marketing campaigns based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Work History
Senior Brand Manager
Armstrong Laboratorios de México
Mexico City
02.2022 - Current
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Execute TV advertising and digital campaigns
- Oversaw product planning and demand management on monthly basis in order to maintain adequate product levels.
Brand Manager
Armstrong Laboratorios de México
Mexico City
03.2019 - 02.2022
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Developed innovative marketing campaigns based on key objectives.
- Incorporated product changes into marketing messages to drive customer engagement and increase sales.
- Successfully launched three products. Picosend Protect reached the top 10 of its category in one year.
- Designed and implemented digital, web and social strategies.
- Supported trade marketing teams, creating, deploying and optimizing campaigns for clients.
- Planned and implemented U&A studies to find consumer insights and improve marketing strategies.
- Developed pricing strategies while balancing firm objectives with customer satisfaction maximization.
- Defined and analyzed metrics to measure product performance.
- Prepared and administered annual budget of $12M
Education
Bachelor's Degree in Marketing -
08.2010 - 06.2014
Skills
Market Analysis
Strategy development
Digital marketing
Social media campaigns
Timeline
Senior Brand Manager - Armstrong Laboratorios de México
02.2022 - Current
Brand Manager - Armstrong Laboratorios de México
03.2019 - 02.2022
IPN - ESCA UST - Bachelor's Degree in Marketing,
08.2010 - 06.2014