Christian Ruiz Tlaseca
Santa María La Ribera
Summary
Analyst with experience supporting digital marketing data for consumer packaged goods brands across the United States. Proficient in Excel and data standardization to improve reporting accuracy and workflow efficiency. Strong collaboration skills and consistent attention to detail.
Overview
1
1
Language
4
4
years of professional experience
Work History
Sr Analyst II, Data Science
Circana Mexico
Mexico City
02.2025 - Current
- Supported digital marketing data management for CPG brands across U.S., tracking impressions, clicks, and costs for clients including Kellanova, SCJ, L'Oréal, and Coca-Cola, improving reporting accuracy
- Used Python to process datasets beyond Excel capacity, automating large-file splitting to help with cleaning, validation, and loading, reducing manual workload
- Cleaned, validated, and standardized data in Excel, correcting date formats and special characters to improve reliability for later analysis.
- Worked with modeling support and client success teams to coordinate requirements and deliverables, meeting 100% of client deadlines and improving project outcomes.
Intern NTP Analyst NielsenIQ
NielsenIQ
Mexico City
03.2024 - 09.2024
- Improved campaign visibility by analyzing KPI data in Discover and presenting trends and insights to clients through executive PowerPoint presentations.
- Strengthened reporting accuracy by cleaning, transforming, and analyzing data in Excel to identify patterns and generate business insights.
- Streamlined access to strategic resources by creating SharePoint solution for organized information storage and executive professional development support.
Intern – Strategy and Innovation Department
Laboratorios Grin
Mexico City
10.2022 - 03.2024
- Analyzed IQVIA databases using Excel pivot tables, performing product searches and market analysis to generate reports that supported strategic decision-making, increasing reporting efficiency
- Conducted market research on new pharmaceutical products through specialized sources and trade fair websites, identifying opportunities and trends that informed innovation strategies.
- Assisted in the delivery of strategic tasks as Project Manager support, contributing to timely execution and achievement of departmental objectives.
Education
Bachelor of Science - Actuarial Science
Facultad De Estudios Superiores Acatlán
04-2026
Diploma - Marketing
Facultad De Estudios Superiores Cuautitlán
12-2025
Skills
- Microsoft Excel
- Python automation
- Market research
- PowerPoint presentations
- Data analysis
- Microsoft power BI
- Organization
- Collaboration
- Attention to detail
Languages
English
Advanced (C1)
C1
Timeline
Sr Analyst II, Data Science
Circana Mexico
02.2025 - Current
Intern NTP Analyst NielsenIQ
NielsenIQ
03.2024 - 09.2024
Intern – Strategy and Innovation Department
Laboratorios Grin
10.2022 - 03.2024
Bachelor of Science - Actuarial Science
Facultad De Estudios Superiores Acatlán
Diploma - Marketing
Facultad De Estudios Superiores Cuautitlán