Christopher Facundo
San Marcos
Summary
Results-driven National Account Executive combining cross-functional competencies in sales forecasting and analysis, sell-in and sell-thru strategies, design and production. Expertise includes creating brand awareness, analyzing data and and implementing projects to positively impact organizational goals. Proficient in identifying challenging areas and achieving corrective measures. Recognized by executive management as a dependable leader with the ability to contribute as a team player, coach and develop colleagues and interface with professionals on all levels.
Overview
27
27
years of professional experience
Work History
National Account Executive
Kellanova Company
San Antonio
2021.04 - Current
Crackers and Pringles Sales lead for HEB account $75M annual business. Crackers $48M/Salty $27M. Developed strategic plans w/HEB to deliver top and bottom line metrics. Consitant year over year share, dollar, and unit growth. JBP Kellanova Captain.
Key Account Executive
Kellogg's Company
San Antonio
2019.09 - 2021.03
Managing frozen food business for HEB/Brookshire Grocery/Brookshire Bros accounts $25.5M annual business. Exceeded 2020 total budget 121.4%. Maintained and regained distribution in both Frozen Breakfast and Veggie categories during 2020 supply chain challenges. Regained Veggie promotional plans at HEB after 18 months. Secured Incogmeato acceptance at HEB $1.2M annually.
Market Execution Manager
Kellogg's Company
San Antonio
2019.01 - 2019.09
HEB account team lead with KUSA retail teams and HEB Grocery Regional Merchants. Account lead on Brookshire Bros. total business $4M annually. Implemented HEB EOM planning and reporting tools for KUSA retail teams. Secured Kellogg's RTEC WIC program in all HEB Regions (Kellogg's exclusive). Upsold $1M incremental GSV with HEB Regional Merchants across all categories. Exceeded Brookshire Bros GSV budget +11.5% and planned to KMF budget.
Account Executive
Kellogg's Company
San Antonio
2015.01 - 2019.01
HEB account lead with KUSA retail teams and HEB Grocery Regional Merchants. Assisting in all account operations across total Kellogg's categories.
District Sales Manager
Kellogg's Company
San Antonio
2013.03 - 2014.12
15 full time and 30+ PT direct reports. $8M annual business. Achieved GSV budget 22 out of 24 Quarters.
Kellogg Sales Representative
Kellogg's Company
San Antonio
1999.11 - 2013.02
Territory Service Representative
Kellogg's Company
Austin
1998.12 - 1999.10
Assistant Grocery Manager
Randalls Food and Drugs
Austin
1997.09 - 1998.11
Education
THE MAKER GROUP NEGOTIATION
2024-04
THE GAP PARTNERSHIP NEGOTIATION
2022-09
Ingredients For Growth -
Kellogg's Company
02.2018
Revenue Growth Management -
Kellogg's Company
01.2017
Sparc Selling -
Kellogg's Company
05.2004
70% Complete (actively Pursuing) - Business Administration And Management
Texas State University
San Marcos, TXSkills
Recruitment, staffing, training, developing people
Collaborative business planning capabilities
Headquarter sales execution and negotiation
Complex problem solving
Strategic business planning
Trade and spend management
Accomplishments
2009 Territory Manager of the year District 968
2016 Golden K Award HEB Account Team
2019 Golden K Award Texas-Missouri Account Team
Timeline
National Account Executive
Kellanova Company
2021.04 - Current
Key Account Executive
Kellogg's Company
2019.09 - 2021.03
Market Execution Manager
Kellogg's Company
2019.01 - 2019.09
Account Executive
Kellogg's Company
2015.01 - 2019.01
District Sales Manager
Kellogg's Company
2013.03 - 2014.12
Kellogg Sales Representative
Kellogg's Company
1999.11 - 2013.02
Territory Service Representative
Kellogg's Company
1998.12 - 1999.10
Assistant Grocery Manager
Randalls Food and Drugs
1997.09 - 1998.11
THE MAKER GROUP NEGOTIATION
THE GAP PARTNERSHIP NEGOTIATION
Ingredients For Growth -
Kellogg's Company
Revenue Growth Management -
Kellogg's Company
Sparc Selling -
Kellogg's Company
70% Complete (actively Pursuing) - Business Administration And Management
Texas State University