Claudia Angel Fernández

Dynamic Business Head with a keen business acumen and profound expertise in advertising agency operations, best practices, and strategic development. Bringing over 25 years of experience in both local and global ad agencies, have successfully managed diverse brand portfolios and led multidisciplinary teams. Core strengths lie in client service and team development, having spearheaded both account management and strategic planning units. Additionally, have worked at a market research agency and served as a consultant on branding and communication projects. Also have experience as a lecturer at EDEM. A proud founding member of “One for All”, the inclusion, diversity, and equality committee at Catorce Dias.

• Key member of Catorce Dias growth and evolution
• Effie Awards Mexico 2024 Jury
• Merca 2.0 Women in Marketing recognition (to be published in 2024)
• Case studies development and winning at Effie Awards Mexico in different years (KFC, alpura, Banamex, etc)
• Development of Insights Management area at LEXIA and part of the team that developed Digital Social Understanding tool
• Leader at the merger of 3 agencies: new structure, team integration, organizational process and operations, client management, philosophy, image, brand design, etc. at PML
• Operations restructure at Proeza SLAI to achieve profitability and business objectives
• New business acquisition, account growth, and strong client relationship building throughout my career
• Building strong teams, developing talents and good long-term friendships beyond work throughout my career

• SCRUM Master, Stratominds - Mexico City, 2021
• Metaliderazgo Self, Instituto de Metaliderazgo - Mexico City, 2019
• Digital Day Social Media / Digital Trends Brand Crisis, IAB - Mexico City, 2018 / 2019
• Storytelling, Comunis - Mexico City, 2016
• Management of the Marketing Function, Universidad Anahuac Norte - Mexico City, 2002

Date of Birth: 12/16/74

Mother of two, Maya & Mía, 14 and 11 years old