Claudia Córdova Martínez
Tlalpan
Summary
With over 23 years of experience in commercial and marketing positions, I have honed my skills as a Key Account Manager and Product Line Manager. Expertise in the home and personal care market with deep knowledge in technical support and promoting activities. A strategic thinker driven by results and passionate about enhancing work team efficiency. Strong negotiation skills and project management abilities, coupled with proficiency in CRM, KAM, B2B, and H2H, make a valuable asset to any organization.
Overview
28
28
years of professional experience
8
8
years of post-secondary education
1
1
Language
Work History
Commercial and Marketing Manager
Beleffic Cosmetics S.A. de C.V
11.2013 - Current
- In charge of commercial areas, Marketing & Sales
- Lead sales teams and design effective sales plans
- Manage human talent to foster a productive and motivated work environment
- Optimize commercial processes to improve services efficiency adapting them to market needs
- Evaluate and set the better channel to market strategy for having the most efficient penetration within the competitive situation
- Extensive experience managing, enhancing and inspiring the performance of the team members according to its competences, skills and aspirations
Key Account Manager Personal Care
Croda México S.A. de C.V.
05.2009 - 10.2013
- Develop a long-term relation with Key accounts in Mexico
- Formulate and execute business strategies for growth and competitiveness
- Plan, execute, and control projects aligned with the organization's objectives
- Experience by develop business cases with interdisciplinary teams from logistics, customer service, formulation team and marketing services with a holistic vision, enhancing better decisions
Industry Manager Home and Personal care
Univar de México S.A. de C.V.
04.2006 - 05.2010
- Leading overall sales strategy for developing personal care ingredients market in Mexico City, Guadalajara and Monterrey
- Innovative and creative on developing strategies for growth, portfolio diversification, increase the market share and building a more profitable base of businesses through a good knowledge of the Home and Personal care market
- Manage to achieve an annual budget
- Develop and implement commercial and marketing strategies to improve Key Accounts relationship
- Pipeline report for our main representations Dow Corning, Rohm & Haas, Purac, Specialty Minerals, Hércules/ Aqualon, etc-
- In charge for sales team, three sales representatives (Mexico City, Guadalajara and Monterrey)
- Home and Personal Care application laboratory manager
Product Line Manager
Grupo Dermet S.A. de C.V. (Pochteca Materias Primas)
12.2000 - 03.2006
- Coaching for new product launches, building outstanding sales teams, deploying business networks to boost sales, development of a diverse pricing strategy for the branches in México to enhance profitability
- Business developing for different markets: Personal Care, Home Care, Food and Health Care
- Key contact for our representations: Dow Corning, Rhodia, Ciba, CP Kelco, Noviant, Cabot, etc
- Technical and marketing support for sales department, in charge for technical sales team (6 people)
Technical Sales
Provequim- Proquiba S.A. de C.V.
01.1997 - 01.2000
- Technical support in Mexico for chemical specialties product lines: Millenium pigments, Carus Chemical, Jungbunzlauer, Dow Corning, CP Kelco, etc
- In charge for Indent sales
Education
Master Business Administration -
Universidad Latinoamericana
01.2018 - 12.2018
Diploma in Marketing Management - undefined
Universidad Nacional Autónoma de México
01.2010 - 12.2010
Food Chemistry degree - undefined
Universidad Nacional Autónoma de México
01.1990 - 12.1995
ISO 9000:2000 Diploma - undefined
Technicomp, Consultores S.A.
08.2001 - 08.2001
Internal auditor ISO 9001:2000 - undefined
Evaluación y Desarrollo de Proveedores S.C.
12.2001 - 12.2001
Skills
Customer relationship management (CRM)
Data analytics
Analytical thinking
Budget administration
Customer relationship management
Business development
Microsoft office
Strategic planning
Market analysis
Project management
KPI tracking
CRM management
Sales enablement
Problem-solving abilities
Teamwork and collaboration
SEP Certifications skills
EC0301.- Diseño de cursos de formación del capital humano de manera presencial grupal, sus instrumentos de evaluación y manuales del curso.
EC0217.01.- Impartición de cursos de formación del capital humano de manera presencial.
EC0076.-Evaluación de la competencia de candidatos con base en estándares de competencia
Timeline
Master Business Administration -
Universidad Latinoamericana
01.2018 - 12.2018
Commercial and Marketing Manager
Beleffic Cosmetics S.A. de C.V
11.2013 - Current
Diploma in Marketing Management - undefined
Universidad Nacional Autónoma de México
01.2010 - 12.2010
Key Account Manager Personal Care
Croda México S.A. de C.V.
05.2009 - 10.2013
Industry Manager Home and Personal care
Univar de México S.A. de C.V.
04.2006 - 05.2010
Internal auditor ISO 9001:2000 - undefined
Evaluación y Desarrollo de Proveedores S.C.
12.2001 - 12.2001
ISO 9000:2000 Diploma - undefined
Technicomp, Consultores S.A.
08.2001 - 08.2001
Product Line Manager
Grupo Dermet S.A. de C.V. (Pochteca Materias Primas)
12.2000 - 03.2006
Technical Sales
Provequim- Proquiba S.A. de C.V.
01.1997 - 01.2000
Food Chemistry degree - undefined
Universidad Nacional Autónoma de México
01.1990 - 12.1995
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