Claudia Rodriguez
San Pedro Garza Garcia,Nuevo León
Summary
Experienced business development and marketing professional with a 20-year career in public and private sectors. Known for leading successful international trade promotion, export strategy, and stakeholder engagement efforts. Skilled in strategic marketing, market intelligence, and business development within multinational companies. Proficient in navigating complex global markets and building cross-cultural partnerships.
Overview
29
29
years of professional experience
1
1
Certification
Work History
Midlands Region Overseas Champion for Latin America and the Caribbean
British Embassy in Mexico (Department for Business and Trade)
01.2020 - Current
- Led the development and execution of export campaigns to boost trade from the Midlands UK region to Latin America and the Caribbean, focusing on automotive, advanced engineering and mining sectors.
- Served as a key liaison between UK exporters and Latin American stakeholders, facilitating market entry and business growth.
- Managed strategic relationships in the luxury automotive sector, supporting UK brands in expanding their presence and strengthening their positioning within the region.
- Built and maintained partnerships with industry clusters, associations, and trade bodies to support trade objectives.
- Represented DBT at trade shows, client visits, and high-level meetings to promote UK capabilities abroad.
Market Intelligence Manager
GraceMark Solutions
01.2020 - 01.2020
- Designed and led strategic market research studies to assess industry conditions and generate actionable insights, directly enhancing the effectiveness of marketing campaigns and business decisions.
Marketing Manager - Mexico, Central America & Caribbean
Mercury Marine
01.2015 - 01.2019
- Partnered with senior leadership to analyze sales and service performance, shaping strategies that drove regional revenue growth.
- Supported dealer network in designing and executing marketing campaigns tailored to local goals and budgets.
- Resolved complex issues with high-profile clients, strengthening relationships and increasing customer retention.
- Recruited, onboarded, and developed high-performing sales staff.
- Designed and implemented a comprehensive sales and technical training program for regional dealers, enhancing product knowledge and service quality.
- Led marketing and business development efforts in the nautical sector, contributing to brand growth and dealer engagement in key marine markets.
Marketing Manager - Mexico
Mercury Marine
01.2009 - 01.2015
- Planned and executed in-depth market research across Mexico, the Caribbean, and Central America to identify industry trends and inform strategic business decisions.
- Collaborated with customers, management, engineering, and sales teams to understand client needs and deliver tailored solutions.
- Developed innovative marketing programs aligned with business goals, including partnership initiatives, event sponsorships, and consumer experience strategies.
Project Coordinator
Brunswick Corporation
01.2005 - 01.2009
- Organized the first Brunswick Global Sourcing Event in Latin America, engaging stakeholders across marine, fitness, bowling, and billiards divisions.
- Conducted market analysis in Mexico, Argentina, Chile, and Colombia to assess customer preferences and industry trends, with a strong focus on the boats and yachts market.
- Coordinated high-impact, customer-focused events such as the Latin America Boat Show, fishing tournaments, and dealer openings, aimed at strengthening brand presence and driving engagement in the nautical sector.
MBA Project
Merck Ltd
01.2003 - 01.2003
- Thesis: “Development & Implementation of an Emotional Branding Strategy for Merck.
Strategic Planning Intern
CEMEX Inc.
01.1998 - 01.1998
Marketing Research Intern
GX Technology
01.1997 - 01.1997
Education
MBA - International Management & Marketing
Pforzheim University of Applied Sciences
Pforzheim, Germany02.2004
Bachelor of Arts - Marketing
Tec De Monterrey
Monterrey, Mexico05.1999
Exchange program - International Management
Ecole Superieure De Commerce De Paris
Paris, FranceILM Level 5 Certificate - Effective Coaching & Mentoring
Eliesha Training Ltd
Newcastle, UK01.2026
Persuasive Communication Program -
MIT
Virtual05.2023
Skills
- Strategic Relationship Building
- Business Intelligence and Market Insights
- Account Development and Client Management
- Targeted Lead Generation
- Problem Solving and Decision Making
- Cross-Functional Collaboration
- Positive and Professional Communication Style
Certification
- ILM Level 5 Certificate in Effective Coaching & Mentoring (In Progress)
Eliesha Training Ltd, Newcastle, UK - Persuasive Communication Program
Massachusetts Institute of Technology (MIT), USA – May 2023
LANGUAGE
English - C2 Proficient
Spanish - Native
French - A2 Elementary
Timeline
Midlands Region Overseas Champion for Latin America and the Caribbean
British Embassy in Mexico (Department for Business and Trade)
01.2020 - Current
Market Intelligence Manager
GraceMark Solutions
01.2020 - 01.2020
Marketing Manager - Mexico, Central America & Caribbean
Mercury Marine
01.2015 - 01.2019
Marketing Manager - Mexico
Mercury Marine
01.2009 - 01.2015
Project Coordinator
Brunswick Corporation
01.2005 - 01.2009
MBA Project
Merck Ltd
01.2003 - 01.2003
Strategic Planning Intern
CEMEX Inc.
01.1998 - 01.1998
Marketing Research Intern
GX Technology
01.1997 - 01.1997
MBA - International Management & Marketing
Pforzheim University of Applied Sciences
Bachelor of Arts - Marketing
Tec De Monterrey
Exchange program - International Management
Ecole Superieure De Commerce De Paris
ILM Level 5 Certificate - Effective Coaching & Mentoring
Eliesha Training Ltd
Persuasive Communication Program -
MIT
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