Claudia Ruiz Guadalajara
CDMX
Summary
Content strategist and storyteller with 8+ years of experience crafting clear, creative, and authentic messages. Specialized in transforming ideas into narratives that build emotional connection and strengthen brand identity across written and visual content.
Overview
9
9
years of professional experience
Work History
Content Lead
PIKNIK/ Creative Agency
05.2023 - Current
- Led content department to bridge strategy, creativity, and execution for brand consistency.
- Developed multi-channel content for email marketing, social media, paidmedia, retail, radio, and web.
- Analyzed briefings and translated insights into clear, channel-specific strategies.
- Coordinated content production for real-time coverage across all platforms, enhancing brand engagement.
- Oversaw style, tone, and grammar as final quality control before client delivery.
- Collaborated with account, design, and strategy teams for effective campaign execution.
- Crafted authentic narratives and storytelling that established emotional connections with audiences.
- Managed projects for global brands, including Philip Morris, NBA, HSBC, Amazon, and Adidas, ensuring alignment with strategic objectives.
Copywriter
DIVAIN Parfums
09.2022 - 03.2023
- Created compelling copy for product pages, collections, and landing pages, enhancing customer engagement.
- Developed and adapted copy for diverse campaigns across ads, emails, and push notifications, driving audience response.
- Crafted Instagram copy consistent with brand voice and strategic objectives, strengthening brand identity.
- Optimized blog content for SEO by writing and planning effectively.
- Managed SEO tools, including Semrush and Google Analytics, for precise content analysis.
Marketing
MINT PAGES
01.2020 - 03.2022
- Executed email marketing campaigns that enhanced customer engagement.
- Crafted persuasive copy for websites and social media platforms to increase conversions.
- Created and managed SEO content for blogs and websites to enhance visibility.
- Optimized website usability and user experience, resulting in increased traffic.
- Managed marketplace listings on Amazon and Mercado Libre with optimized product descriptions.
- Conducted product photography for online platforms to improve visual appeal.
- Coordinated sales and customer service efforts to boost customer satisfaction.
Copywriter
WEDDING BROKER
11.2016 - 01.2020
- Developed content for various brands, strengthening brand identity and boosting audience engagement.
- Edited blog posts for clarity and readability, improving overall reader experience.
- Managed social media accounts, fostering audience interaction and driving organic growth.
Education
Master's -
Digital Marketing
Madrid01.2022
Bachelor's Degree - Marketing and Advertising
Universidad Iberoamericana
Leon and Mexico City01.2017
Skills
- Creative thinking and storytelling
- Content creation and execution
- Team leadership and coordination
- Attention to detail
- Adaptability and versatility
- Real-time content generation
Technical Tools
- Keynote
- Photoshop
- Hootsuite
- Semrush
- Shopify
- WordPress
- Figma
Websites
Languages
English
Upper Intermediate (B2)
B2
Timeline
Content Lead
PIKNIK/ Creative Agency
05.2023 - Current
Copywriter
DIVAIN Parfums
09.2022 - 03.2023
Marketing
MINT PAGES
01.2020 - 03.2022
Copywriter
WEDDING BROKER
11.2016 - 01.2020
Master's -
Digital Marketing
Bachelor's Degree - Marketing and Advertising
Universidad Iberoamericana