Claudia Sepúlveda
Senior Marketing And Sales Business Development Leader
CDMX
Summary
Versatile Commercial Director adept at multitasking and renowned for developing strategic recommendations that propel business growth. With a passion for driving results, actively contribute to key sales meetings and shape long-term sales strategies. Background in business development and ability to identify new opportunities, forge strategic partnerships, and expand market presence. Bringing to the table exemplary collaboration, effective team oversight, and decisive decision-making skills to ensure success in every endeavor.
Overview
15
15
years of professional experience
7
7
years of post-secondary education
3
3
Languages
Work History
Commercial Director
Laboratorios SANFER
11.2023 - Current
- With a monthly EBITDA of 33 million pesos, the adept management of the Profit and Loss (P&L) statement stands as a testament to the strategic initiatives aimed at bolstering profitability and operational efficiency.
- Collaborated with product development teams to align product offerings with customer needs.
- Directed trade show participation efforts to maximize exposure and return on investment.
- Collaborated with network executives to define and drive merger of both companies.
- Streamlined internal communications to foster collaboration and shared goals among companies.
- Developed pricing strategies to balance profit margins and competitiveness for sustainable growth, and created annual budgets based on historical data analysis and growth objectives.
- Developed pricing strategies that balanced profit margins with competitive positioning, driving sustainable growth
Chief Commercial Officer
MAVI Farmaceútica
11.2022 - 11.2023
- Negotiated key partnerships to foster collaboration and drive mutual success.
- Crafted compelling value propositions, capturing new customers in competitive markets.
- Achieved company-wide alignment on commercial objectives through effective communication.
- Championed a customer-centric culture, enhancing overall satisfaction levels.
- Streamlined internal processes, improving efficiency and reducing costs.
- Coordinated closely with finance teams to align budgets with strategic goals.
- Developed go-to-market strategies for new product launches, increasing market share.
- Implemented robust forecasting models to optimize sales projections and resource allocation.
- Consistently achieved monthly sales of $120 million, demonstrating a strong track record of success.
Chief Marketing Officer
MAVI Farmaceútica
05.2022 - 11.2022
- Collaborated with executive leadership to develop long-term business goals aligned with overarching company objectives.
- Established strategic partnerships, expanding market reach and driving revenue growth.
- Led product launch campaigns, ensuring timely delivery and strong market presence upon release.
- Implemented data-driven decision-making processes, enhancing overall marketing effectiveness and ROI.
- Improved company reputation through effective public relations initiatives and introduced agile methodologies into project management processes, increasing team efficiency and adaptability to change.
- Oversaw 79-person marketing and sales team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group
DIGITAL MKT & SALESFORCE CRM MANAGER
Nestlé
04.2019 - 12.2021
- Developed strategies in coordination with sales managers to increase sales within existing markets and identifying new markets for growth, managing a team of sales representatives responsible for generating sales leads establishing long-term relationships with HCPs/clients and develop new business opportunities
- Close Up and IQVIA analysis implementation building a strategic operational cycle planning
- Increased CRM adoption in order to obtain a high-performance sales team, implementing a transparent and more disciplined sales process that is successful in establishing an open channel of communication between the field force team and managers
- Successful implementation of close loop marketing CLM + HCP´s segmentation (targeted digital visual aids on CRM for medical detailing) increasing the conversion rate, building stronger relationships with HCPs, and achieving a cohesive and effective connection between medical field force team and marketing department
- Successful remote detailing implementation, that allowed the business to keep medical field force operation in 100% during pandemia reviewing reports about sales performance and identified trends in customer preferences or problems with existing products or services.
MEDICAL MARKETING & SCIENTIFIC AFFAIRS JR. MANAGER
Nestlé
03.2014 - 04.2019
- Implementation and innovation in different ways of communication with HCP´S (medical events and paperless detailing materials), saving 60% of Medical Marketing costs by partially eliminating printed of material
- Found new ways of communication with HCP´s according to market tendency, using direct and differential way to communicate benefits and competitive advantages of our brands
- Approach with HCP´s through continuous medical education empowering Nestlé global leadership in nutrition and building partnership with them
- According to Ped - Tracking 2011-2012-2013 Millward Brown, 63% of HCP´s acknowledge Nestlé as 'Leader in Nutrition'.
MEDICAL MARKETING COORDINATOR
Nestlé
03.2011 - 03.2014
- Data driven digital marketing strategy implementation building an OMNICHANNEL, bringing all the channels (offline & online) of medical communication available and well connected under a strategic coherence, having as a result a very cost-effective way to amplify the offline activities of the medical field force improving business indicators such as engagement and conversion rate
- Successful implementation of a digital HCP (health care professional) and consumer centric strategy: Activating the correct audience & understanding its needs
- Developed omnichannel to facilitate path to purchase: Ej
- Successful implementation of a chatbot service to facilitate the journey to purchase by promoting HCP contact points increasing recommendation and sales
- Developed a successful campaign of Professionals Influencers Strategy on IG promoting products benefits platforms through science information and extend our reach and influence with HCPs community and moms (consumer)
- Accelerate personalization and data collection to win prescription capitalizing on our information and data by creating unique experiences and tools for health care professional's practice.
MEDICAL SALES REPRESENTATIVE
Nestlé
08.2009 - 03.2011
- Presence of the Good Start Supreme Infant Formula in 4 private hospitals
- Premium Segment Growth: Identifying personal and business needs of the client to design solutions ensuring loyalty, commitment and confidence to maintain long-term stay
- Reduce competitor participation.
Education
MBA - Corporate Finance: Evaluating Opportunities
Babson College
Boston 10.2023 - Current
International E-Learning & Certificate Program - Infant Nutrition Specialist
CRM Institute
Vevey, Switzerland 01.2024 - 01.2024
Master of Science -
New York University NYU Steinhardt
New York, New York 09.2007 - 05.2008
Bachelor in Science, Nutrition & Science of Food, Department of Nutrition And Food Studies, Certified Nutritionist Program. -
Universidad Iberoamericana UIA
León, Guanajuato 08.2000 - 05.2006
Skills
Timeline
International E-Learning & Certificate Program - Infant Nutrition Specialist
CRM Institute
01.2024 - 01.2024
Commercial Director
Laboratorios SANFER
11.2023 - Current
MBA - Corporate Finance: Evaluating Opportunities
Babson College
10.2023 - Current
Chief Commercial Officer
MAVI Farmaceútica
11.2022 - 11.2023
Chief Marketing Officer
MAVI Farmaceútica
05.2022 - 11.2022
DIGITAL MKT & SALESFORCE CRM MANAGER
Nestlé
04.2019 - 12.2021
MEDICAL MARKETING & SCIENTIFIC AFFAIRS JR. MANAGER
Nestlé
03.2014 - 04.2019
MEDICAL MARKETING COORDINATOR
Nestlé
03.2011 - 03.2014
MEDICAL SALES REPRESENTATIVE
Nestlé
08.2009 - 03.2011
Master of Science -
New York University NYU Steinhardt
09.2007 - 05.2008
Bachelor in Science, Nutrition & Science of Food, Department of Nutrition And Food Studies, Certified Nutritionist Program. -
Universidad Iberoamericana UIA
08.2000 - 05.2006