Claudia Sepúlveda

Gestioné P&L mensual de $40-60M MXN, con enfoque en rentabilidad y eficiencia operativa.
Rediseñé el modelo comercial liderando a 7 Gerentes Regionales y más de 50 representantes.
Cerré una brecha de $34M MXN mediante un Plan de Recuperación de Ventas.

Lideré la cartera comercial de 38 marcas de la línea AVITUS.
Diseñé la estrategia go-to-market y aseguré la continuidad del negocio durante la integración Allen–Solara.

• With a monthly EBITDA of 33 million pesos, the adept management of the Profit and Loss (P&L) statement stands as a testament to the strategic initiatives aimed at bolstering profitability and operational efficiency.
• Collaborated with product development teams to align product offerings with customer needs.
• Directed trade show participation efforts to maximize exposure and return on investment.
• Collaborated with network executives to define and drive merger of both companies.
• Streamlined internal communications to foster collaboration and shared goals among companies.
• Developed pricing strategies to balance profit margins and competitiveness for sustainable growth, and created annual budgets based on historical data analysis and growth objectives.
• Developed pricing strategies that balanced profit margins with competitive positioning, driving sustainable growth

• Negotiated key partnerships to foster collaboration and drive mutual success.
• Crafted compelling value propositions, capturing new customers in competitive markets.
• Achieved company-wide alignment on commercial objectives through effective communication.
• Championed a customer-centric culture, enhancing overall satisfaction levels.
• Streamlined internal processes, improving efficiency and reducing costs.
• Coordinated closely with finance teams to align budgets with strategic goals.
• Developed go-to-market strategies for new product launches, increasing market share.
• Implemented robust forecasting models to optimize sales projections and resource allocation.
• Consistently achieved monthly sales of $120 million, demonstrating a strong track record of success.

• Collaborated with executive leadership to develop long-term business goals aligned with overarching company objectives.
• Established strategic partnerships, expanding market reach and driving revenue growth.
• Led product launch campaigns, ensuring timely delivery and strong market presence upon release.
• Implemented data-driven decision-making processes, enhancing overall marketing effectiveness and ROI.
• Improved company reputation through effective public relations initiatives and introduced agile methodologies into project management processes, increasing team efficiency and adaptability to change.
• Oversaw 79-person marketing and sales team, promoting continuous improvement, enhancing processes and reducing costs as head of highly efficient and profitable group

• Developed strategies in coordination with sales managers to increase sales within existing markets and identifying new markets for growth, managing a team of sales representatives responsible for generating sales leads establishing long-term relationships with HCPs/clients and develop new business opportunities
• Close Up and IQVIA analysis implementation building a strategic operational cycle planning
• Increased CRM adoption in order to obtain a high-performance sales team, implementing a transparent and more disciplined sales process that is successful in establishing an open channel of communication between the field force team and managers
• Successful implementation of close loop marketing CLM + HCP´s segmentation (targeted digital visual aids on CRM for medical detailing) increasing the conversion rate, building stronger relationships with HCPs, and achieving a cohesive and effective connection between medical field force team and marketing department
• Successful remote detailing implementation, that allowed the business to keep medical field force operation in 100% during pandemia reviewing reports about sales performance and identified trends in customer preferences or problems with existing products or services.

• Implementation and innovation in different ways of communication with HCP´S (medical events and paperless detailing materials), saving 60% of Medical Marketing costs by partially eliminating printed of material
• Found new ways of communication with HCP´s according to market tendency, using direct and differential way to communicate benefits and competitive advantages of our brands
• Approach with HCP´s through continuous medical education empowering Nestlé global leadership in nutrition and building partnership with them
• According to Ped - Tracking 2011-2012-2013 Millward Brown, 63% of HCP´s acknowledge Nestlé as 'Leader in Nutrition'.

• Data driven digital marketing strategy implementation building an OMNICHANNEL, bringing all the channels (offline & online) of medical communication available and well connected under a strategic coherence, having as a result a very cost-effective way to amplify the offline activities of the medical field force improving business indicators such as engagement and conversion rate
• Successful implementation of a digital HCP (health care professional) and consumer centric strategy: Activating the correct audience & understanding its needs
• Developed omnichannel to facilitate path to purchase: Ej
• Successful implementation of a chatbot service to facilitate the journey to purchase by promoting HCP contact points increasing recommendation and sales
• Developed a successful campaign of Professionals Influencers Strategy on IG promoting products benefits platforms through science information and extend our reach and influence with HCPs community and moms (consumer)
• Accelerate personalization and data collection to win prescription capitalizing on our information and data by creating unique experiences and tools for health care professional's practice.

• Presence of the Good Start Supreme Infant Formula in 4 private hospitals
• Premium Segment Growth: Identifying personal and business needs of the client to design solutions ensuring loyalty, commitment and confidence to maintain long-term stay
• Reduce competitor participation.