Conrad Rowe

Responsible for product planning and marketing, including managing the product throughout the product lifecycle, gathering and prioritizing product and customer requirements, defining the product vision to deliver winning products for the product lines of Advanced Visualization & Lap Towers, Access & Instrumentation and the Specialties of Thoracic Surgery and the Strategy for Open to Minimally Invasive Surgery Procedures at the Northern part of Latin America (México, Central America & Pánama).

• Execute EleVision IR introduction to the rest of NoLA countries (México, Costa Rica and El Salvador) improving patient, customer and employee experience through the placement of loans and capital sale. Placement of first 4K Cheetah towers in Pánama.

• Develop strategy and standardization of residents and O2MIS programs: Splinter Simulation Centers, Hospital Pedregal Residents Program, Curriculum to leverage Training Center in Tijuana.

• Designed, implemented and enhanced marketing initiatives to maximize outreach for the Thoracic Specialty with thoracic workshops, KOLs development, Uniportal VATS courses with collaboration of medical associations and participation of International Congress.

Wealth of knowledge about: Open and Endo Stapling, Access & Instrumentation, Sutures and Hemostatics and Visualization to analyze market trends, develop sales, price and profitability strategies, recommend improvements, identify opportunities, and increase revenue in Costa Rica.

• Flawless introduction of Signia Smart Stapling System in Costa Rica placing more than 16 units through loan in public and private accounts increasing the business of Stapling and adoption of Tri-Staple Technology.

• Creation of the first Laparoscopic Simulation Center to increase laparoscopic abilities in core specialties and work closely with residents to adoption of our technologies in early stages.

• Successfully researched the product technical specifications and create the technical specifications and product institutional numbers on institutional catalogs to place our technologies in tenders for government segment as well as creating and placing kits for high volume procedure in private hospitals.

Selling products of all the Surgical Innovations Portfolio and meeting customer needs in core specialties. Services public and private accounts, obtains orders, and establishes new accounts by planning and organizing daily work schedule to call on existing or potential sales outlets and other trade factors in Costa Rica.

• Implemented marketing strategies and techniques, increasing revenue and customer satisfaction in private and public accounts working closely with the main medical associations like General Surgeon and Hernia.

• Successfully adoption and implementation of salesforce.com to sales representative and manager team to track and develop sales opportunities as well as keeping track of the development of KOL´s.

• Overachieved sales quota obtaining two time the President´s Club award in FY 2015 and 2018 and the Sales Person Award in 2016.

Sell medical devices for Medtronic Cardiovascular, Peripheral Vascular and Neurology to public and private accounts for the Medtronic distributor, traveling to healthcare facilities, introducing products to medical professionals, and training users on product functionalities in Costa Rica.

• Present medical based evidence data and technical knowledge of the main products in accurate manner to generate sales.

• Development of annual marketing plans on advertising, forecast of products, market trends, promotional strategy to overachieve customer relationship standards.

• Stablished a monitoring system involving sales reports on key accounts and cyclical sales meetings with KOLs.