Coral Arriaga
Puebla City
Summary
Results-driven communications and digital marketing professional with over 3 years of expertise in social media management, content creation, and influencer marketing. Developed content calendars, coordinated campaigns, and produced engaging short-form videos to enhance brand awareness and audience engagement across diverse sectors including lifestyle, automotive, and sports.
Overview
2
2
Languages
1
1
Certification
5
5
years of post-secondary education
4
4
years of professional experience
Work History
Influencer Marketing & Content Roles
Delou / B-Fit
08.2025 - 06.2026
- Supported influencer marketing campaigns through creator research, outreach, and content coordination, ensuring timely approvals and alignment with brand objectives.
- Planned and produced engaging social media content, including short-form videos and tailored creative assets, to enhance audience engagement.
- Facilitated live-commerce events on social media platforms., including TikTok Shop LIVE hosting and audience engagement.
- Managed community interactions to maintain consistent brand voice across digital channels, fostering engagement and brand loyalty.
- Coordinated events, public relations, and influencer activities to enhance brand visibility and strengthen community connections.
Event Planner, Social Media Manager & Customer Service
El Perro de San Roque
06.2024 - 06.2025
- Coordinated event logistics and managed customer communication during planning and execution, resulting in seamless event delivery.
- Developed and scheduled engaging social media content to effectively promote events, services, and brand activities.
- Supported customer service initiatives and daily operations, enhancing customer satisfaction and loyalty.
Social Media Manager Intern
Alday Aquacenter
01.2024 - 11.2024
- Coordinated social media planning, content creation, and publishing to strengthen online engagement.
- Facilitated digital communications to increase service visibility and audience interaction.
- Organized social media calendars for Alday Aquacenter on Instagram, Facebook, and TikTok.
- Developed branded posts for aquacenter promotions, events, and community updates to drive audience interest.
- Scheduled content using social publishing tools for consistent daily posting.
Community Manager
Audi Center Toluca
03.2023 - 12.2023
- Managed social media communications and coordinated content planning for automotive brand, increasing audience interaction.
- Maintained brand consistency and fostered timely community engagement across digital channels, enhancing brand loyalty.
- Engaged with Audi Center Toluca's social media communities daily, responding to customer messages.
- Addressed customer inquiries regarding showroom visits, test drives, and service appointments promptly.
- Responded to inquiries about showroom visits, test drives, and service appointments.
Communications & Digital Marketing Intern
Tree House Productions
06.2022 - 11.2022
- Coordinated content preparation and social media activities, increasing engagement across platforms.
- Assisted in developing and organizing social media content for production studio campaigns
- Drafted email copy for film project promotions, effectively communicating key messages to target audiences.
- Scheduled posts across digital marketing channels
- Facilitated creative and administrative processes for marketing initiatives, ensuring timely and effective execution.
Education
Bachelor's Degree - Communication
Universidad Autnoma del Estado de Mxico (UAE Mx)
Toluca 08.2018 - 07.2023
Postgraduate Program - Marketing & Digital Communication
CESINE
SpainSkills
- Influencer Marketing
- Social Media Strategy
- Content Creation
- Short-Form Video
- TikTok Shop LIVE
- Community Management
- Influencer Outreach
- Event Marketing
- Campaign Reporting
- Brand Communications
- Digital Marketing
- Content Calendars
- Canva
Personal Information
Certification
- Google Digital Marketing & E-commerce Certificate
- TOEFL ITP Add official score / documented level
LANGUAGES
Languages
Spanish
Native/ Bilingual
English
Proficient
Timeline
Influencer Marketing & Content Roles
Delou / B-Fit
08.2025 - 06.2026
Event Planner, Social Media Manager & Customer Service
El Perro de San Roque
06.2024 - 06.2025
Social Media Manager Intern
Alday Aquacenter
01.2024 - 11.2024
Community Manager
Audi Center Toluca
03.2023 - 12.2023
Communications & Digital Marketing Intern
Tree House Productions
06.2022 - 11.2022
Bachelor's Degree - Communication
Universidad Autnoma del Estado de Mxico (UAE Mx)
08.2018 - 07.2023
Postgraduate Program - Marketing & Digital Communication
CESINE