Cristina Bautista

• Manage and implement campaigns direct, and Programmatic by GAM.
• Achieve 100%+ of campaign goals.
• QA, monitor, and optimize campaigns to ensure optimal performance within budget constraints.
• Diagnose and resolve incidents related to implementation and measurement of campaigns, using various tracking/monitoring tools for brand safety and success.
• Implement and manage tags from different platforms necessary for development of campaigns through tag management systems.
• Handle and organize 20-30 unique campaigns per quarter.
• Consult with team members for campaign success and client satisfaction.
• Provide end-of-campaign reports and performance metrics to management.
• Troubleshoot discrepancies and technical issues.
• Analyze campaign data to determine best practices.
• Interpret campaign performance and provide insights on how to improve.
• Analyze campaign performance data and provide actionable insights and recommendations for improvement.
• Prepare billing package for finance department at the end of the campaign.

• Responsible for implementing and optimizing campaigns in Google Ad Manager for TV Notas, Récord, and Pásala websites.
• Support the programmatic area with implementation, optimization, billing, and reporting.
• Assist the social media team with Facebook campaign implementation.
• Understanding of metrics execution, continuous improvement, performance indicators, and reporting.
• Analyze, evaluate, and ensure the efficient development of active campaigns.
• Responsible for achieving established digital KPIs and sales targets.
• Deliver Publisher reports on revenue using Data Studio.
• Forecast inventory for various campaigns and specific reports.
• Work with Networks for the implementation of display, rich media, video player, slider, in-image, in-text, etc., campaigns.

I work together with digital agencies to fulfill the strategies requested by the common client.

• Ensure the correct execution of digital campaigns by monitoring delivery on different websites.
• Ensure the correct delivery of the KPIs requested by the campaign through the flow.
• Ensure the fulfillment of material delivery and validation of reception and upload.
• Daily monitoring of campaigns in Google Ad Manager DV360 ad server.
• Campaign optimization through requested KPIs.
• Review weekly reports for insights recommendations.
• Review the correct implementation of direct, programmatic, and pre-bid campaigns via GAM.
• Content management together with journalists for blog, newsletter, and social media campaigns.
• Manage platforms like GAM, Braze, Hubspot, Back4app.
• Knowledge of quality parameters and tools (Moat and IAS).
• Manage digital media buying models (Direct, programmatic, CPC, CPL, CPA, etc.).
• Experience in media strategy (Awareness, consideration, and site traffic).

• Control and organization of digital advertising campaigns for timely and accurate delivery.
• Implementation of direct, programmatic, and pre-bid campaigns via GAM.
• Editing content for journalists for content campaigns.
• Coordination of the correct execution of content campaigns across different marketing strategies.
• Delivery of weekly reports per client and campaign, detailing the results of the requested KPIs.
• Reconciliation of the media billing process with the agency and finance department.

• Management and delivery of digital advertising campaigns.
• Oversight of the development of New & Used Magazine.
• Coordination of the content department and the social media department.
• Successful completion of all projects.

• Implement and optimize campaigns according to the digital plan.
• Prepare general reports.
• Reconcile planned versus. served campaigns.
• Manage the ad server DFP.
• Email Marketing via HubSpot.
• Administration of the advertising department.