Cristina Pacheco

• Developed the CEO’s media positioning and editorial voice, creating insight-based brand narratives that drove +40% growth in press visibility and positioned leadership as global advocates in child-centric innovation.
• Built and scaled the Kidea Report, a branded editorial platform turning research into founder-led content — contributing to +25% earned media growth and +30% expansion in partner co-creation projects.
• Launched and directed CongreZZ, a founder-centric qualitative initiative featured in keynotes, investor decks, and partner summits — driving +22% increase in experiential innovation projects tied to the CEO’s personal brand.
• Oversaw digital brand assets including content tone, visual identity, and research storytelling, ensuring full alignment across internal teams (content, design, partnerships) and external channels (press, events, web).
• Led founder-facing communications, including media briefs, executive thought leadership, and social content guidelines — resulting in a +35% engagement uplift across newsletters and LinkedIn content authored or endorsed by the CEO.
• Served as a bridge across functions, ensuring brand integrity, media strategy, and public positioning were aligned across global teams and external collaborators.
• Executed high-impact public relations and brand projects, including franchise summits, press releases, brand decks, and personal keynote narratives — reinforcing trust in the founder's vision across media, clients, and stakeholders.

Encontrack SVR (Stolen Vehicle Recovery) mobility intelligence company powered by AI and telematics

• Transformed Encontrack’s external market positioning, shifting it from a reactive, security-oriented service to a forward-looking mobility tech brand — directly increasing awareness by +35% and opening new commercial conversations in the insurance, logistics, and automotive sectors.
• Built the full external communications strategy for the brand pivot — including the editorial voice, media kit, messaging pillars, and PR roadmap — which resulted in a +25% increase in lead consideration and improved brand perception with corporate buyers.
• Developed a new brand ecosystem, introducing and naming sub-brands for distinct B2B solutions (e.g., insurance telematics, fleet AI tracking) under a unifying smart mobility umbrella — bringing clarity and focus to the company’s expanding product suite.
• Directed media and public relations efforts across LATAM, establishing relationships with vertical-specific journalists and securing coverage in mobility, insurance, and tech outlets — increasing earned media presence by +30% and giving the brand a more future-forward image.
• Worked hand-in-hand with the executive team and founders, advising on narrative strategy, media language, public speaking content, and internal alignment — helping position leadership as experts in the evolving space of connected vehicle ecosystems.
• Redesigned all digital touchpoints, including the corporate website, lead funnels, content platform, and marketing automation — achieving a +25% improvement in brand consistency and business alignment across the customer journey.
• Managed a multi-agency team (PR, digital, paid media, content) to deliver performance campaigns that reflected the new identity — resulting in a +35% improvement in campaign efficiency and inbound quality.
• Launched events and industry activations focused on the new mobility narrative — driving a +15% increase in post-event loyalty and a measurable uptick in sales conversations tied to the new brand positioning.

• Achieved +125% growth in new customer acquisition and +135% retention uplift by deploying a unified marketing strategy from Mexico that resonated across culturally diverse LATAM audiences.
• Created and scaled regional brand narratives, ensuring message consistency across countries while adapting to local market needs — contributing to a +135% increase in brand visibility and positioning MetLife as the most recognized insurer in the region.
• Drove innovation in customer-facing communication, launching next-gen insurance products with clear, relatable narratives — increasing product engagement by +45% across digital-first channels.
• Led the creation of executive-aligned thought leadership content, including webinars, e-learning platforms, and branded training — strengthening MetLife’s image as an education-driven, forward-thinking brand and earning +125% positive value rating from agency partners.
• Served as a key advisor to leadership, translating market data, customer insights, and economic indicators into strategic messaging — improving alignment between business goals and public communication.
• Oversaw full digital campaign orchestration, including SEO, SEM, email, display, and social — resulting in a +15% improvement in campaign effectiveness and deeper engagement across regional platforms.
• Built and managed MetLife’s multi-country social media presence, increasing brand engagement by +35% and reinforcing trust and relatability among regional audiences.

• Successfully managed the partnership between FAAM and France, ensuring timely implementation of diverse marketing and communication strategies.
• Earned recognition as the Outstanding Brand Repositioning” – Featured in Merca2.0’s Best Practices Series brand across the FAAM market.
• Revamped the Bticino website landing page, introducing an e-commerce channel that contributed to 3:5 rise in Top of Mind within a year.
• Cultivated stronger relations with specific customers, earning a 4:5 positive media coverage and a 6-5 word-of-mouth endorsement, facilitating better decision-making and faster business wins.
• Received the Expansion-CRR award for Best Display Tales Strategies at trade shows, demonstrating excellence in various market channels.

• Challenged and influenced thinking across a broad range of investors and stakeholders by the Design and Development of Trend Color Program for Mexico across Centro America.
• Increased our brand influence by 2:5 by leading a permanent efficiency program to optimize the primary categories generating savings of approximately 1: Mio KT9 year-on-year.
• Led the program for the Color category of Comex in Centro America & Mexico, a 2 MI0 KT9 business by developing the Regional Color Band innovation pipeline.

• Achieved International Brand events for more than 1500 Clients, Customers, Ambassadors, Pilots and Heads as required.
• Secured co-branded partnerships with major retail and commercial allies, resulting in a +28% increase in in-store brand visibility and elevated customer recall.
• Launched Michelin Man Mexico’s website, increasing traffic by +60% and qualified marketing leads by +35% through integrated digital campaigns across Facebook, Instagram, and YouTube.
• Achieved a +45% increase in social media engagement and a +30% boost in brand recall by aligning content with consumer insights and paid strategy.
• Named as one of the Top 10 Marketers in Mexico 2013 by Merca 2.0 magazine.