Summary
Overview
Work History
Education
Timeline
Generic

Cristina Raunich

Ciudad de Mexico

Summary

Seasoned marketing and communications professional with solid and diverse experience in digital business. Deep knowledge and outstanding execution across Latin America including Mexico, Brazil, Argentina, Chile, Colombia, Panamá, Peru, Puerto Rico, and Uruguay. Successful track record for driving results, generating creative thinking, attracting and developing highly engaged teams through inclusive leadership.

Overview

11
11
years of professional experience

Work History

CMO

Terapify
Ciudad de Mexico
09.2021 - Current
  • Aligned organizational objectives with company mission, increasing revenue, profit and business growth by collaboratively developing integrated strategies.
  • Furthered brand awareness through digital content creation and Consumer PR.
  • Set and lead the B2C and B2B marketing strategy to grow and scale the business in Mexico and LATAM.Built and managed a marketing team of 6 employees.
  • Launched GTM B2B in Mexico, positioning the brand in 2 month and going from 5 companies to 34 in 6 months.
  • Managed to grow 2X B2C patients, on monthly basis, for 12 months.

Marketing Director

Netflix
07.2019 - 08.2020
  • Set and led the national marketing strategy to grow the business, leveraging market and audience insights, programming needs and, brand positioning.
  • Led and launched 40 unique campaigns for our Netflix originals and any other high profile content.
  • Built a highly engaged, creative, and result-driven Marketing team in Mexico of 10 employees.


CMO

Schibsted Media Group
Ciudad de Mexico
11.2016 - 05.2019
  • Set and lead the B2C, B2B and C2C marketing strategy to grow the business in Mexico.
  • Devised and deployed acquisition strategies through performance campaigns, effective SEO, and social media.
  • Increased consumer retention by reactivating dormant consumers through retention campaigns.
  • Built brand awareness and generated leads while managing internal and external marketing campaigns and programs.
  • Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
  • Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
  • Identified low-cost opportunities to increase visibility and drive traffic, increasing returning visitor revenue.

Head of Marketing and Communications

Groupon
Santiago
06.2010 - 05.2016
  • Reporting globally oversaw brand marketing and communications across Latin America, developing marketing strategies for merchants and consumers.
  • Collaborated with senior sales, engineering, and other business development executives to create best practices marketing initiatives and media positioning for vertical markets.
  • Evaluated consumer preferences and behaviors, combined with market trends and historical data, to adjust and enhance campaigns.
  • Launched new Groupon website platform across LATAM
  • Managed team of 26 employees and 6 agencies.

Education

Stanford Graduate School of Business - Strategic Marketing Management

Stanford University
USA
2016

NYU Global Public Relations Specialist - Pubic Relations

University Of New YOrk
New York
2016

Master in Communications Science - Communications

UBA
Argentina
2002

Timeline

CMO

Terapify
09.2021 - Current

Marketing Director

Netflix
07.2019 - 08.2020

CMO

Schibsted Media Group
11.2016 - 05.2019

Head of Marketing and Communications

Groupon
06.2010 - 05.2016

Stanford Graduate School of Business - Strategic Marketing Management

Stanford University

NYU Global Public Relations Specialist - Pubic Relations

University Of New YOrk

Master in Communications Science - Communications

UBA

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Cristina Raunich