Cristina Romo
Mexico City
Summary
Marketing professional with over 5 years of experience in brand development, trade marketing, and market execution within the FMCG and personal care industries. Specialized in 360° marketing strategies, campaign implementation, and market & competitive analysis. Highly skilled in promotional execution, event coordination, and sales support. Strong background in data analysis, compliance tracking, and KPI development to measure marketing effectiveness.
I am passionate about bringing brands closer to their consumers, blending strategic insight and creativity to develop marketing initiatives that drive business growth and customer engagement. My approach combines innovation, structured planning, and a strong commitment to delivering impactful results.
Overview
7
7
years of professional experience
Work History
Brand & Business Developer
Soluciones Integrales (Food Industry)
Puebla
12.2020 - Current
- Conducted market analysis to assess business opportunities, resulting in a Mexican food product line with 5 brands (12 SKUs)
- Coordinated cross-functional team to implement advertising campaigns to support the Marketing & Sales objectives
- Developed and monitored KPIs to evaluate the marketing efforts and effectiveness with the ultimate goal of optimizing sell-out
Brand Manager
Ontex México (Personal Hygiene)
Puebla
01.2019 - 11.2020
- Led a full product launch cycle from planning to execution, ensuring outstanding market performance
- Managed and tracked marketing budgets, ensuring optimal investment and continuous improvement
- Oversaw E-commerce operations for 11 brands, achieving a 43% EBITDA improvement through data-driven marketing initiatives
Assistant Brand Manager
Ontex México (Personal Hygiene)
Puebla
04.2018 - 12.2018
- Assisted in marketing strategy execution, ensuring alignment with business goals
- Conducted sell-out reports and competitive analysis to support decision-making
- Collaborated in cross-functional initiatives to optimize brand positioning and communication
- Co-author of Product Patent WO2021228354 (Intellectual Property – Product Innovation)
Education
MSc - Food Economics
Università Cattolica
Italy01.2023
Credential for Readiness (CORe) -
Harvard Business School Online
12.2019
Bachelor - Marketing
Universidad de las Américas Puebla
Mexico01.2018
Skills
- Market analysis
- E-commerce operations
- Brand positioning
- Communication
- Promotion Coordination
- Promotion Execution
- KPI monitoring
- Competitive Analysis
- Portfolio Optimization
- Innovation Initiatives Collaboration
- Product launch
- Budget management
Languages
- Spanish, Native
- English, Advanced
- Italian, Fluent
Core Values
- Purpose
- Respect
- Co-responsibility
- Accountability
- Advocate of the 'Yes, We Can' mindset
Languages
Spanish
First Language
English
Proficient (C2)
C2
Italian
Upper Intermediate (B2)
B2
German
Elementary (A2)
A2
Timeline
Brand & Business Developer
Soluciones Integrales (Food Industry)
12.2020 - Current
Brand Manager
Ontex México (Personal Hygiene)
01.2019 - 11.2020
Assistant Brand Manager
Ontex México (Personal Hygiene)
04.2018 - 12.2018
MSc - Food Economics
Università Cattolica
Credential for Readiness (CORe) -
Harvard Business School Online
Bachelor - Marketing
Universidad de las Américas Puebla
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