Ana Cristina Tovar
Head of Product
Cuidad de Mexico
Summary
Experienced Head of Product with 13+ years in product management, leading cross-functional teams of product managers, designers, and engineers. Demonstrated success as an individual contributor while driving innovation, defining strategic roadmaps, and executing high-impact product initiatives in EdTech, e-commerce, and operational products. Skilled at scaling teams, optimizing processes, and leveraging data-driven insights to improve user experience and drive business performance. Passionate about fostering collaboration, developing high-performing teams, and creating products that deliver measurable impact. Always eager to push boundaries, solve complex challenges, and deliver value through well-crafted digital experiences.
Overview
12
12
years of professional experience
2025
2025
years of post-secondary education
2
2
Languages
Work History
Group Product Manager
Kavak
09.2022 - Current
- Leading cross-functional teams to deliver exceptional e-commerce products that drive organic growth
- Collaborate with web developers and content creators to ensure that technical and content SEO best practices are implemented, resulting in a 2.5x increase in organic users
- This boost in organic traffic has significantly reduced our marketing budget
- Led an e-commerce project that increased conversion rate (CR) by x2 on a global scale, by implementing innovative product features and optimizing user experience
- Head of the ancillary product team, I oversee operations that impact over $20+ million in sales, managing a portfolio of more than 50K services annually
VP of Product, Engineering and Data Science
Kinedu
07.2021 - 09.2022
- Build, develop, and manage the engineering team (front-end and back-end team) to carry out initiatives
- Monitor all operations and key performance metrics/operational efficiency for the engineering team
- Build a high performance team of data scientists and analysts with the ability to develop advanced and dynamic algorithms that can function and evolve at scale
- Oversee analytic projects, using advanced analytical techniques to assess the company's needs and resolve issues with the use of data
- Maintain and optimize budgets to meet goals for all departments
VP of Product and Content
Kinedu
01.2020 - 01.2021
- Work with C-level and other stakeholders to create the products' plan, go-to-market strategy, and road-map for different B2B and B2C products
- Lead product teams in delivering new product commitments and product improvements on time, on budget, on margin, aligned to product pillars, and in full compliance with requirements and documentation
- Identify KPIs which constitute a successful PM organization, communicate the to the broader team and constantly measure against them, adapting approach in real-time to match shifting demands and situations
- Lead the content team to create a content strategy, a road map priority, and a production plan
- Ensure all content is on-brand and consistent in terms of style, quality, and tone of voice, and optimized for user experience for all channels of content including app, email, and social media
Head of Product and Content
Kinedu
01.2014 - 01.2019
- Work with the executive team to drive product strategy, product development priorities, and road-map
- Be responsible for leading, building, managing, and scaling a product and content team/organization
- Work closely with our marketing team to understand growth objectives and coordination-to-market strategies for new launches and features
- Lead AB test efforts to test out new experiences looking to drive business objectives
- Work with Product Managers and Engineering leads to ensure major initiatives, features, and backlog items are up to date
Senior Content Manager
Kinedu
01.2013 - 01.2014
- Led team of 3 copywriters and content writers to oversee results of job performance
- Approved, reviewed and edited all content flowing to website, approving over 1,000+ pieces of content
Education
Executive Education: Growth Series -
Reforge
Executive Education: Leadership And Management in A Global Economy - undefined
Harvard Business School Extension
01.2013 - 01.2014
Bachelor of Science - Psychology
Universidad de Monterrey
01.2012 - 01.2018
Skills
Adaptability in High-Pressure Situations
Timeline
Group Product Manager
Kavak
09.2022 - Current
VP of Product, Engineering and Data Science
Kinedu
07.2021 - 09.2022
VP of Product and Content
Kinedu
01.2020 - 01.2021
Head of Product and Content
Kinedu
01.2014 - 01.2019
Senior Content Manager
Kinedu
01.2013 - 01.2014
Executive Education: Leadership And Management in A Global Economy - undefined
Harvard Business School Extension
01.2013 - 01.2014
Bachelor of Science - Psychology
Universidad de Monterrey
01.2012 - 01.2018
Executive Education: Growth Series -
Reforge
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