Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic
César García

César García

Mexico City

Summary

Results-driven management professional with proven track record in strategic leadership. Skilled in team collaboration, resource optimization, and driving organizational success through adaptive strategies. Known for integrity, reliability, and ability to thrive in dynamic environments while consistently achieving objectives.

Overview

19
19
years of professional experience

Work History

Pricing and Revenue Management Director

Viva
01.2025 - Current
  • Optimize internal processes for better workflow management, resulting in improved efficiency across pricing and revenue management teams.
  • Develop strong relationships with key stakeholders, fostering a positive work environment and increasing collaboration among areas.
  • Improve team efficiency by streamlining processes and implementing time-saving strategies.
  • Develop strategic plans in line with the organization''s vision, goals, and objectives to guide daily operational decision-making effectively.

Commercial Revenue Manager

Viva
08.2017 - 01.2025
  • Enhanced profitability by conducting regular competitor analysis, deploying effective pricing strategies and redefining inventory management methodologies.
  • Established business priorities aligned with overall route network performance among relevant stakeholders.
  • Participated in yearly revenue budget definition, ensuring alignment with company-wide revenue goals and objectives.
  • Provided team leadership, mentoring junior staff members to achieve their full potential as Revenue Managers.

Revenue Manager

Vueling
03.2017 - 07.2017
  • Worked on the implementation of a new Revenue Management system.
  • Mentored team leaders on Revenue Management best practices.
  • My main impact in this role was transmitting 10+ years of experience on revenue management and implement a day to day basis routine to the team as well as developing a more data-driven decision making process and end risk aversion. I also set the basis for the entire revenue management team structure by mentoring two team leaders which would end leading the entire team when I left.

Revenue Manager

Viva
07.2014 - 02.2016
  • Maximized revenue defining pricing and inventory management strategies based on demand behavior and market segmentation (leisure/business).
  • Analyzed quantitative data to identify market trends including booking patterns, market elasticity, seasonality effects among others.
  • Provided forecast and monthly performance reports for higher management projecting yield, load factor, revenue per available seat kilometer (RASK) and profitability.
  • Proposed commercial strategies based on network needs including marketing support, promotional activities, schedule changes, etc.
  • Elaborated business cases alongside network planning for new routes with in depth analysis on market demographics including market size, purchasing power as well as anticipate competitor's reaction.
  • In this position I was able to mentor analysts to develop critical thinking, analytical and communication skills and self-assuredness. I was also able to integrate other commercial areas to a unique goal for the company’s benefit by explaining our decision making process on price definition and explaining their importance on achieving expected results.

Revenue Management Analyst

Viva
11.2012 - 07.2014
  • Maximize revenue by defining inventory management strategies after thorough analysis on demand behaviour and competitors actions
  • Impact & Accomplishments
  • Broke the "this is how it’s usually been done" mentality by taking risks supported by market knowledge and data-driven decisions and developed a new inventory management that turned into a best practice

Profitability coordinator

COMEX
02.2010 - 10.2012
  • Managed pricing strategies for direct customers and final consumers based on desired profit margins considering raw materials and production costs for each product.
  • Presented monthly revenue performance reports to higher management and explained main commercial strategies deployed and analysis performed to define such strategies.
  • Designed a more efficient and simple way to integrate inputs from other areas to build monthly performance reports presented to upper management.

Revenue Management Analyst

Mexicana Airlines
03.2007 - 01.2010
  • Maximized revenue by defining pricing and inventory management strategies.
  • Forecasted calibration and adjustments to reflect external conditions not considered in the forecasting models.
  • I was part of a team selected to develop a new role consisting on forecasting calibration and mid/long-term commercial planning by linking revenue management strategies with sales, marketing and network planning teams.

International Transfers Executive

Santander Bank
10.2006 - 02.2007
  • Execute validation of money transfers to international banks.

Education

Bachelor - Business Administration

Anahuac University
01.2006

Master - Finance

Anahuac University
01.2020

Skills

  • Communication and networking skills
  • Organizational development
  • Mentoring and training
  • Effective leadership
  • Revenue growth management
  • Adaptability and flexibility
  • Decision-making

Accomplishments

  • In this position I have been able to mentor analysts to develop critical thinking, analytical and communication skills and self-assureness. I was also able to integrate other commercial areas to a unique goal for the company’s benefit by explaining our decision making process on price definition and explaining their importance on achieving expected results
  • Main accomplishments include 27% operating revenue increase in 2019 compared to previous year driven by more than 30% increase on average fare as a result of an in-depth analysis to better understand passenger booking behaviour and a more efficient inventory management
  • Also, since 2017 more than 20 new routes have been launched successfully not only fulfilling but exceeding business case figures leading the company to gain market share on domestic market and +20% year over year growth on number of passengers.
  • My main impact in this role was transmitting 10+ years of experience on revenue management and implement a day to day basis routine to the team as well as developing a more data-driven decision making process and end risk aversion. I also set the basis for the entire revenue management team structure by mentoring two team leaders which would end leading the entire team when I left
  • Broke the "this is how it’s usually been done" mentality by taking risks supported by market knowledge and data-driven decisions and developed a new inventory management that turned into a best practice
  • I designed a more efficient and simple way to integrate inputs from other areas to build monthly performance reports presented to upper management
  • I was part of a team selected to develop a new role consisting on forecasting calibration and mid/long-term commercial planning by linking revenue management strategies with sales, marketing and network planning teams

Timeline

Pricing and Revenue Management Director

Viva
01.2025 - Current

Commercial Revenue Manager

Viva
08.2017 - 01.2025

Revenue Manager

Vueling
03.2017 - 07.2017

Revenue Manager

Viva
07.2014 - 02.2016

Revenue Management Analyst

Viva
11.2012 - 07.2014

Profitability coordinator

COMEX
02.2010 - 10.2012

Revenue Management Analyst

Mexicana Airlines
03.2007 - 01.2010

International Transfers Executive

Santander Bank
10.2006 - 02.2007

Bachelor - Business Administration

Anahuac University

Master - Finance

Anahuac University
César García