César González Uribe
International Business Administrator
Mexico City
Summary
Results-driven professional with over 5 years of experience leading strategic projects, managing cross-functional teams, and driving business growth through agile methodologies. Skilled in aligning organizational goals with market expansion strategies and operational optimization. Experienced in collaborating with international teams, leading innovation initiatives, and optimizing operations to support sustainable growth. Adept at delivering results under pressure and fostering strong relationships across diverse stakeholders.
Overview
8
8
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
Scrum Master - Mayonnaise and Processed Meats
KRAFT HEINZ
2024.04 - Current
- Led strategic projects for the development and implementation of innovations in the mayonnaise and processed meats portfolio, driving sustained market share growth, with a net sales value of $7 million dolars.
- Coordinated cross-functional teams and international collaborations, including extended teams in Brazil, ensuring operational efficiency and achievement of objectives.
- Managed product backlog effectively, prioritizing high-value items for faster completion.
- Facilitated Scrum framework – sprint planning, backlog grooming, daily scrums, sprint reviews, and sprint retrospectives.
PMO- GAMESA Division
PepsiCo
2021.01 - 2024.04
- Led the "Juntos" project, standardizing methodologies for outsourced routes, increasing weekly sales from $23M to $28M (21% growth).
- Directed innovation projects for key brands (Bombito, Bizcochito, Saladita, Animalito, Betún, and Marías Gamesa), overseeing everything from concept development to market execution, with a net sales value of $35 million.
- Provided crisis intervention during critical incidents to deescalate situations.
Primary Logistics
Danone
2019.05 - 2020.10
- Managed contracts and productivity projects with suppliers, reducing operational costs by 12%
- Explored new supplier partnerships to strengthen the supply chain, improving logistical efficiency by 18%
Sales Support Assistant
Dell EMC
2017.05 - 2019.05
- Generated customized business proposals, boosting the sales closing rate by 15%
Education
Bachelor's Degree - International Business
2016.01 - 2020.01
Diploma - Digital Marketing
Skills
Management of complex projects (PMO, Scrum Master)
Data analysis and strategic decision-making
Advanced proficiency in Microsoft Office (Excel, Power BI, Project, Power Point, Word)
Basic SQL and Macros automation
Project planning
Project team coordination
Scrum framework expertise
Accomplishments
- Mexico City Marathon (08/01/19 & 08/01/23)
- Vancouver Half Marathon (2024)
- San Francisco Half Marathon (2024)
- Ascent of Volcán de Fuego (Guatemala, 03/01/23)
- Ascent of Iztaccíhuatl (Mexico, 2023)
Timeline
Scrum Master - Mayonnaise and Processed Meats - KRAFT HEINZ
2024.04 - Current
PMO- GAMESA Division - PepsiCo
2021.01 - 2024.04
Primary Logistics - Danone
2019.05 - 2020.10
Sales Support Assistant - Dell EMC
2017.05 - 2019.05
Universidad Iberoamericana - Bachelor's Degree, International Business
2016.01 - 2020.01
Universidad Anáhuac - Diploma, Digital Marketing