Cynthia Alejandra Rodríguez Carrera
Cute Box
Metepec
Summary
Marketing professional with experience in consultative sales, key account management, commercial negotiation, and business development. Background across manufacturing, media, consumer products, and entrepreneurship. Experienced in leading commercial teams, developing sales strategies, and strengthening customer relationships. Results-oriented professional with a strong customer service focus and ability to generate business opportunities.
Work History
Co-Founder | Sales, Branding & Customer Experience
11 Years 3 Months- Co-founder of a business specialized in creative and customized bakery products.
- Developed customer service and brand positioning strategies.
- Managed sales activities, custom orders, and customer experience.
- Oversaw operations and production coordination.
- Supervised the production process, ensuring quality and attention to detail from product creation through final client delivery.
Sales Manager
2 Years 2 Months- Led commercial team focused on key accounts and business development.
- Implemented prospecting and commercial negotiation strategies.
- Strengthened client relationships through technical advisory and post-sales support.
- Conducted customer satisfaction analysis and identified opportunities for business growth.
- Managed strategic key accounts including Coca-Cola, Bonafont, PepsiCo, and Pilgrim’s.
Commercial Management Executive
4 Months- Managed and monitored commercial accounts.
- Analyzed customer behavior to optimize advertising investments.
- Coordinated and reviewed advertising campaigns and media spots.
Food Service Account Executive
1 Year 8 Months- Responsible for prospecting, sales, invoicing, and customer relationship management.
- Identified customer needs and developed strategies to increase sales.
- Trained staff and coordinated corporate events and banquets.
- Supported business growth through relationship building and account development.
Education
Bachelor’s Degree - Marketing
Skills
Consultative Sales
Key Account Management
Business Development
Commercial Negotiation
Customer Experience
Customer Relationship Management
Commercial Strategies
Team Leadership
SAP
Microsoft Office
Languages
English
B2
Upper intermediate
Spanish
C2
Bilingual or Proficient
Timeline
Co-Founder | Sales, Branding & Customer Experience
Cute Box
03.2015 - Current
Sales Manager
Sigpack S.A. de C.V.
11.2011 - 01.2014
Commercial Management Executive
Televisa Corporación S.A. de C.V.
11.2010 - 03.2011
Food Service Account Executive
Vinoteca México S.A. De C.V.
08.2008 - 04.2010
Instituto Tecnológico y de Estudios Superiores de Monterrey
Bachelor’s Degree from Marketing