Hi, I’m
Dafne Angelica Flores Zarate
Ciudad De Mexico
Summary
Creative publicist with experience in managing marketing programs across offline & online channels. Proactive and hardworking individual talented in digital media, strategic planning and social marketing evaluation. Interested in exploring opportunities in technology first companies & service providers which support them.
Overview
5
years of professional experience
Work History
Guapa con FloresCiudad de Mexico
Social Media Manager
10.2021 - Current
Job overview
- Increased customer engagement through social media.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Analyzed and reported social media and online marketing campaign results.
Grupo DepartamentoCiudad de Mexico
Public Relations Manager
06.2021 - 08.2022
Job overview
- Raised brand awareness through consistent marketing efforts and product campaign launches.
- Researched, negotiated, implemented and tracked advertising and public relations activities.
- Collaborated with media to encourage company and product coverage and promote brand mission and values.
- Consulted with advertising agencies to arrange promotional campaigns in various types of media.
- Defined and achieved project and overall organizational vision, strategies and tactics.
- Coordinated and managed sponsorships and sponsorship activation.
- Managed internal, external and crisis communications.
Viajes el Corte InglesCiudad de Mexico
Tourist Guide
01.2018 - 08.2020
Job overview
- Built personal relationships with guests to promote positive experiences.
- Guided groups of up to 15 people on tours of Mexico City.
- Researched information on various Pueblo Magicos to provide accurate, detailed tours.
- Developed tour programming to enhance guest experiences.
- Trained apprentice guides to educate on information to present to tourists and travelers.
- Performed duties in accordance with applicable standards, policies and regulatory guidelines to promote safe working environment.
- Collected and deposited payments from guests.
Education
Universidad De LondresCiudad De Mexico
Bachelor of Arts from Tourism And Travel Marketing
01.2021
Skills
- Public Relations
- Market Research
- Post Optimization
- Media Kit Creation
- Photography and Videography
- Facebook, Instagram
Languages
Spanish
Bilingual or Proficient (C2)
English
Beginner (A1)
Timeline
Social Media Manager
Guapa con Flores
10.2021 - Current
Public Relations Manager
Grupo Departamento
06.2021 - 08.2022
Tourist Guide
Viajes el Corte Ingles
01.2018 - 08.2020
Universidad De Londres
Bachelor of Arts from Tourism And Travel Marketing
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