DAN WILLIAMS
BCS,NJ
Summary
Self-motivated and enthusiastic individual consistently utilizing initiative to overcome challenges. Solid background in sales, thriving in a targeted environment with a commitment to meeting and exceeding set targets. Ability to quickly build rapport with individuals from diverse backgrounds, accurately identifying requirements and providing suitable solutions. Strong work ethic, accompanied by a good sense of humor, a realistic yet positive outlook, and a tenacious attitude. Non-smoker with a full driving license.
Overview
21
21
years of professional experience
Work History
Owner/Head coach
Straightline Sales Coaching
08.2024 - Current
- Creating strategic and engaging content to attract my ideal Avatar and implementing this onto various SM platforms with the end goal of providing value
- Warming cold leads up via effective and valuable DM messaging
- Managing a steady inflow of sales calls taken on Zoom, providing value, helping clients realise their true skills and guiding them to create an online offer that is saleable and scalable using visual sales techniques
- Closing the sale and successfully implementing the coaching content previously created to ensure client satisfaction
- Managed day-to-day business operations.
- Consulted with customers to assess needs and propose optimal solutions.
Real Estate Sales agent
Coldwell Banker Tamarindo
02.2020 - Current
- Sold over $44m of property in under 5 years.
- Sold high volume of properties in short timeframes to exceed quotas and maximize business revenue.
- Negotiated between buyers and sellers of properties with efficiency and transparency to maximize profits and maintain satisfaction of clients.
- Company Overview: One of the largest real estate brokers in the world
- Helping others realise their dream of owning property within Costa Rica through skilled qualification and deep knowledge of the local area
- Utilizing my previous years sales experience I am tasked with taking our clients from the initial stage of being interested in foreign investments all the way through to picking up the keys!!
- Property values range from $100k USD to $5m USD
- This role has helped me to improve on my organizational skills, qualifying and closing skills as well as adapting to clients needs from all over the globe
- During my 4 years at the Tamarindo office, I have placed 2nd, 1st and 1st in gross sales and commission and in 2022 was given the certificate of Presidents Elite for outstanding performance
- One of the largest real estate brokers in the world
Hostel Manager
Tamarindo Backpackers Hostel
11.2015 - 06.2020
- This role was managing a medium sized Hostel
- My duties varied greatly, from ensuring that our Trip advisor reviews are positive and frequent to handling all of the cash the hostel takes and liaising with suppliers
- I train all of the staff and ensure they are profitably selling tours to guests, following procedures competently and creating an atmosphere that people enjoy
- One of the challenges is ensuring we have enough staff to run the hostel and that the staff we recruit fit the atmosphere and attitude we require
- This is a fun yet challenging role!
- Managed budgets and expenses and analyzed and interpreted financial information to monitor sales and profits.
- Oversaw reservations received from direct calls and provided room availability information to travel sites such as Expedia.
Restaurant Manager
Green Papaya Restaurant
05.2017 - 02.2019
- Managing one of the busier more popular restaurants in the popular holiday location of Tamarindo my role covers managing the waiters and the kitchen staff on a day to day basis
- General overview of the restaurant and ensuring that the service levels are of top quality and ensuring food is delivered as described and in a timely manner
- Overcoming any problems within the kitchen as well as any issues customers have as and when they arise in a timely manner
- Ensuring profitability and upselling of extra drinks, starters and deserts is also an area where I excel
- Another area of importance is ensuring there is a steady flow of 5
- Reviews on a number of review sites resulting in extra business
- Balancing the register at the end of each shift dealing with a mix of currencies is also a challenge which I enjoy and am successful with
- It is also my responsibility to ensure the staff hours are recorded accurately
- I am also responsible for ensuring that the suppliers provide the correct quantities, prices and quality of goods we expect on a regular basis
- The payment of suppliers and stock levels is also within my remit
- Quickly identified problem situations and skillfully resolved incidents to satisfaction of involved parties.
- Reconciled cash and credit card transactions to maintain accurate records.
Key Account Manager/External Sales
POS Manufacturing company
04.2011 - 11.2014
- Company Overview: A leading creative provider of unique point of sale (POS) merchandising and display solutions for the retail industry
- Promoted within 18 months of joining the company my current role centres around building and turning around relationships from an international brand base of former accounts who have not recently purchased from the company for a variety of reasons
- Within my first full year I increased my account base from £450k p/a to over £700k p/a spend per year, with an average order value of over £2k
- I use a range of strategic cross and up selling techniques to maximise these accounts as well as building solid business relationships to regenerate lapsed accounts
- Over the last 2 years I have been allocated more high profile accounts due to my success, as well as bringing in new business and ensuring lapsed accounts are spending again
- I have vast experience in working with major FMCG Blue Chip accounts successfully building relationships, networking and cross selling into other brands and departments through referrals
- The role required determination and tenacity to built rapport and establish new relationships with these former accounts and am currently working with around 60 key accounts
- With my in depth knowledge of our 1,000+ product range and the market, I work with these accounts to determine their brands POS requirements and provide suitable solutions to meet their needs through telephone and face to face meetings
- I attend 3-4 trade shows per year both nationally and internationally to represent the company and have been responsible for the design of the stands and creating a selling strategy at these events as well as the planning of the show
- A leading creative provider of unique point of sale (POS) merchandising and display solutions for the retail industry
- Secured high-value accounts through consultative selling, effective customer solutions, and promoting compelling business opportunities.
- Built and maintained strong client relationships to drive business growth.
Internal Sales Executive
POS Manufacturing company
02.2010 - 04.2011
- Increased account spend from £75k p/a to over £200k p/a within 18 months with the majority of these accounts being lapsed or new business
- Responsible for handling around 300 accounts that had either lapsed or had declining sales over the last 3-4 years as well as introducing new business
- Wide account base from SMEs to international blue chip customers
New Business Development Executive
Legal Recoveries and Collections Ltd (LRC)
08.2009 - 02.2010
- Company Overview: Provides debt recovery solutions for businesses throughout the UK
- Responsible for cold calling leads to generate business, making around 250 cold calls per week targeting companies in sectors who will most benefit from these services
- Generated £72k in sales across a number of clients in under 6 months in purely new business
- Assisted in identifying and preparing tenders for new business opportunities
- Prepared bespoke proposals for new leads, presenting face to face at client meetings and handling negotiations in order to secure the business
- Attended a number of networking events and trade shows in order to increase business
- Provides debt recovery solutions for businesses throughout the UK
Commercial Recruitment Consultant
Thorn Baker Ltd
01.2009 - 07.2009
- Cold calling to generate new business for both permanent and temporary recruitment needs, qualifying their requirements including company culture, candidate profile and technical skills and then matching a candidate to this profile
- Arranged advertising campaigns to attract quality candidates and managed a large pipeline of both candidates and vacancies, matching suitable candidates to available positions and completing phone screens/face to face interviews to ensure that they will positively represent the company if they are placed in a role and have suitable skills and experience
- Day to day management of payroll formatting for temporary placements (around 20 per month)
- Met and exceeded weekly and monthly KPIs
- Effectively managed my own time to handle a large volume of work from both client and candidate account base
Industrial Recruitment Consultant
First Resource Group International
08.2008 - 10.2008
- Managed the accounts of 3 main clients over multiple sites; monitoring temporary staff attendance and productivity, troubleshooting any issues to ensure client satisfaction, responsible for completing inductions and training new candidates on site
- Responsible for managing advertising through online job boards and liaising with the Job Centre and other government recruitment bodies to arrange open days and interview sessions
- Responsible for keeping in touch with active candidates, taking calls from new candidates and maintaining an accurate database in order to match suitable candidates to available roles
New and Used Sales Executive
Sytner BMW
06.2007 - 08.2008
- Sold both new and used cars with values up to and over £60k along with a selection of financial and insurance packages (adhered to FSA regulations)
- Achieved a finance penetration of 69% which was well above the industry average of 45%
- Responsible for meeting and greeting new customers, qualifying their needs, demonstrating products, features and benefits of vehicles and add on packages in order to acquire business
- Adapted my sales pitch depending on the customer I was dealing with, able to think quickly to overcome objections and use effective sales techniques to cross and up sell products that would benefit the customer
- Met and exceeded monthly targets
- Implemented a letter and phone call follow up strategy for new customers to ensure they had easy to understand information following any purchases which increased customer satisfaction levels
New and Used Car Sales Executive
Archie Moss Vauxhall
07.2006 - 06.2007
- Roles and responsibilities as before, my key achievement was being the companies top salesman within 2 months of joining, remaining at the top of the leader board until I left to join Sytner BMW
- Improved overall customer buying experience to safeguard dealership revenue.
Used Car Sales Executive
Sandicliffe Ford
12.2004 - 06.2006
- Consistently one of the top 3 sales performers out of a team of 10 sales executives
Used Car Sales Executive
First Motor Finance
12.2003 - 11.2004
- Responsible for heading up the site during manager absence and cold calling customers from a database
Education
coaching program -
MOF
01.2024
coaching program - undefined
Business Sensei
01.2024
Real Estate course - Passed With Distinction.
CRGAR
01.2021
Account manager training course - undefined
EDL
01.2013
Fast track sales accreditation - undefined
BMW
01.2008
GCSE - Maths, Science, English
Uppingham Community College
01.2002
Skills
- Contract management
- Cross-selling
- Upselling strategies
- Objection handling
- Closing techniques
- Building rapport
- CRM proficiency
- Sales techniques
- Professionalism
- Time management abilities
- Teamwork
- Sales funnel management
Personal Information
Driving License: Full UK/Mexican motorcycle and car driving licence with 0 penalty points
Other Information
Surfing, Football, Mountain biking, Hiking, Swimming, Available upon request
Surfing, Soccer, MTB riding and Hiking.
Keen surfer, soccer player and mountain bike rider. Outdoor enthusiast!!!
Languages
Spanish
Upper intermediate (B2)
Timeline
Owner/Head coach
Straightline Sales Coaching
08.2024 - Current
Real Estate Sales agent
Coldwell Banker Tamarindo
02.2020 - Current
Restaurant Manager
Green Papaya Restaurant
05.2017 - 02.2019
Hostel Manager
Tamarindo Backpackers Hostel
11.2015 - 06.2020
Key Account Manager/External Sales
POS Manufacturing company
04.2011 - 11.2014
Internal Sales Executive
POS Manufacturing company
02.2010 - 04.2011
New Business Development Executive
Legal Recoveries and Collections Ltd (LRC)
08.2009 - 02.2010
Commercial Recruitment Consultant
Thorn Baker Ltd
01.2009 - 07.2009
Industrial Recruitment Consultant
First Resource Group International
08.2008 - 10.2008
New and Used Sales Executive
Sytner BMW
06.2007 - 08.2008
New and Used Car Sales Executive
Archie Moss Vauxhall
07.2006 - 06.2007
Used Car Sales Executive
Sandicliffe Ford
12.2004 - 06.2006
Used Car Sales Executive
First Motor Finance
12.2003 - 11.2004
coaching program - undefined
Business Sensei
Account manager training course - undefined
EDL
Fast track sales accreditation - undefined
BMW
GCSE - Maths, Science, English
Uppingham Community College
coaching program -
MOF
Real Estate course - Passed With Distinction.
CRGAR
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