DANIEL ARIAS ROMERO
Monterrey, Nuevo León
Summary
Dynamic Senior Commercial Director with over 15 years of experience driving profitable growth in industrial B2B sectors. Expertise in managing P&L, crafting and executing commercial strategies, and expanding OEM portfolios while leading high-performing multidisciplinary sales teams. Strong background in metals manufacturing—including aluminum, copper, and brass—as well as capital equipment and laboratory solutions, effectively serving diverse industries such as automotive, energy, electrical, gas, medical devices, and R&D centers. Committed to leveraging extensive industry knowledge to foster innovation and achieve strategic business objectives.
Overview
21
21
years of professional experience
Work History
Sales Director – Manufacturing Business Unit
ARZYZ
01.2023 - 01.2026
- Managed an annual budget of USD 240M
- Defined and executed the commercial strategy for the Manufacturing BU, aligned with profitability and long-term growth objectives.
- Full ownership of commercial P&L with direct impact on EBITDA through pricing discipline and customer mix optimization.
- Led sales and business development teams, setting objectives, coaching performance, and driving accountability.
- Negotiated strategic contracts with OEM and Tier 1 customers across multiple industrial sectors.
- Partnered with Operations, Finance, and Engineering to support CAPEX investment decisions and new product launches.
Sales Manager Central & LATAM Region
METALINSPEC (Grupo Forem)
01.2017 - 01.2023
- Designed and implemented commercial strategy to expand market presence and strengthen customer portfolio.
- Led recruitment, coaching, and performance management of the sales team.
- Increased customer portfolio by 30% and improved service levels through territory reorganization.
- Implemented warehouse operation at Mexico City sales office to improve logistics and customer response.
- Delivered revenue forecasts and commercial performance reports to executive management.
Sales Manager – OEM Division
NACIONAL DE COBRE – ELEMENTIA GROUP
01.2011 - 01.2017
- Managed OEM division with USD 20M annual revenue across Automotive, Electrical, Gas, and Industrial sectors.
- Led development of new OEM programs requiring multi-million USD CAPEX investments in CNC equipment.
- Opened and grew strategic OEM relationships including Volvo (Norgren), Emerson Climate, Regal Beloit, Eaton, and others.
- Led high-impact investment projects with full commercial justification and execution oversight.
- Defined annual budgets, forecasts, and pricing strategies to manage volume and margin fluctuations.
Engineering Specifier / Technical Commercial
ALMEXA ALUMINIO
01.2007 - 01.2011
- Led technical feasibility and PPAP development for automotive and industrial aluminum products.
- Project leader for first automotive Tier 3 business (Federal Mogul).
- Supported ISO 9001, ISO 14000, and ISO 22000 certifications.
- Participated in ERP migration from AS-400 to SAP.
Production Scheduler
ALMEXA ALUMINIO
01.2005 - 01.2007
- Planned and scheduled production for coils, sheets, and circles.
- Improved raw material performance by 8% through mix optimization.
- Maintained customer service levels above 96% for six consecutive months.
Education
Bachelor of Science - Industrial Engineering
UNIVERSIDAD LATINOAMERICANA
MexicoSkills
- Commercial Strategy & Market Expansion
- P&L Management & EBITDA Impact
- Pricing, Cost Structure & Margin Optimization
- OEM & Key Account Development
- CAPEX Evaluation & Business Case Development
- Sales Leadership & Team Development
- High-Mix / High-Volume Industrial Operations
- Sales team training
- Sales pipeline management
LANGUAGES & TOOLS
English: Advanced
ERP: SAP, AS-400, EPICOR
Tools: Excel (Advanced), Notion, Power BU
CMR: HubSpot, SalesForce,
Timeline
Sales Director – Manufacturing Business Unit
ARZYZ
01.2023 - 01.2026
Sales Manager Central & LATAM Region
METALINSPEC (Grupo Forem)
01.2017 - 01.2023
Sales Manager – OEM Division
NACIONAL DE COBRE – ELEMENTIA GROUP
01.2011 - 01.2017
Engineering Specifier / Technical Commercial
ALMEXA ALUMINIO
01.2007 - 01.2011
Production Scheduler
ALMEXA ALUMINIO
01.2005 - 01.2007
Bachelor of Science - Industrial Engineering
UNIVERSIDAD LATINOAMERICANA