Daniel Barajas López

• Developed strategic initiatives based upon company objectives aimed at accelerating growth.
• Provided extensive leadership by effectively communicating strategic goals and plans.
• Managed relationships with over 30 customers across Mexico and Central America, including IT wholesalers, retailers, and digital channels
• Oversaw the distribution of multiple technology products, including software, drones, action cams, and audio products
• Led a team of up to 25 individuals, including product managers, sales account managers, and sales promoters
• Achieved consistent business growth over 11 years and expanded the company's product portfolio.

• Directed company administration and established business structures for a growing enterprise
• Managed commercial relationships with retailers and distributors in Mexico and Central America
• Defined budgets, sales targets, and business strategies for distribution services and sales and marketing initiatives
• Oversaw product purchasing, inventory control, and brand awareness campaigns.

• Expanded sales distribution channels and established commercial conditions with key customers
• Implemented store operations structure and managed sales teams, payments, and incentives
• Developed relationships with logistics partners, electronic recharge providers, and merchandising agencies
• Managed brand awareness campaigns and controlled product purchasing and inventory.

• Established commercial guidelines with retailers and wholesalers and defined sales goals and budgets
• Managed store operations, including staffing, payments, and merchandising activities
• Implemented in-store communication plans and monitored key performance indicators
• Led trademarketing activities to promote products effectively.

• Led the Sales and Marketing team of 6 direct reports
• Achieved sales of $50 million USD from 2007 to 2009 for 2 commercial units, focusing on videogames and musical instruments in Mexico and Central America
• Opened distribution for Synergex Products, achieving 3,000 Point of Sales in the first operational year
• Established relationships with key partners in the videogames industry and media companies such as Sony, Microsoft, Televisa, and others
• Managed product purchasing, inventory control, and marketing budgets for represented companies.

• Held progressively responsible positions within the company's sales division from 1998 to 2007
• Demonstrated expertise in channel distribution, sales management, and team leadership
• Contributed to the expansion of Sony's market presence and achieved sales targets consistently.
• Specific roles include:

· Audio & Video Wholesalers Sales Manager (Nov 2006 - Apr 2007)

· Play Station Division Sales Manager (July 2004 - Nov 2006)

· Department Stores Channel Sub Manager (Jan 2004 - July 2004)

· Club and Supermarkets Stores Chief (Sept 2002 - July 2004)

· Sales Assistant (Apr 1998 - Sept 2002)