DANIEL BRIMMER CURIEL

Results-driven marketing executive with almost 20 years of experience, recognized for crafting and executing innovative strategies that drive brand growth, market leadership, and exceptional ROI. A proven leader in global and regional marketing, known for spearheading transformative campaigns, optimizing digital and performance marketing, and leveraging cross-functional collaboration to exceed business objectives. Demonstrated expertise in brand innovation, sponsorship activations, and customer-centric strategies, with a track record of delivering record-setting metrics in revenue, ad recall, and consumer engagement. Adept at leading diverse teams, fostering inclusivity, and aligning marketing initiatives with corporate goals to achieve measurable success in competitive, multicultural markets. Renowned for delivering impactful campaigns tied to global events and pioneering industry-first initiatives that elevate brand equity and market performance.

• Led FIFA World Cup and NFL omnichannel campaigns, achieving +184% impressions, +41% transactions, and +20% brand recall, setting benchmarks for Visa’s marketing performance.
• Designed and executed Visa’s first cross-border cashback program, driving a +30% increase in payment volume, +35% in transactions, and +600% leads compared to the previous year.
• Launched Smirnoff X1 Spicy Tamarind, capturing 1.5pp SOM in 4 months and driving 95% sales penetration in key accounts through a 360 marketing campaign.
• Developed and executed the Paris 2024 Olympics campaign, delivering Recall +14pp, Impressions +9% vs. KPI, and Views +20% vs. KPI through an omnichannel media strategy.
• Established Visa Mexico’s first LGBTQ+ diversity chapter, earning a Human Rights Certification for fostering inclusion and promoting best workplace practices.

• Human Rights Certification: Achieved LGBTQ+ Best Place to Work recognition for Visa Mexico.
• Record-Setting Campaigns: Delivered industry-leading results across FIFA World Cup, NFL, and Paris 2024 Olympics campaigns.
• BanBajío RFP Win: Secured a 5-year renewal through innovative brand refresh strategies.
• Santander AeroMexico Visa Campaign: Delivered +137% payment volume and +16% transactions.