Daniel Martínez
Sales & Implementation Manager
México City
Summary
Executive with over 13 years of hands-on involvement at local, regional, and global levels. Skilled in fostering collaboration among diverse clients, teams, and stakeholders; expertise includes a successful history of understand customer needs, developing products, refining processes and implementing business solutions.
Overview
13
13
years of professional experience
4
4
years of post-secondary education
Work History
Regional Client Engagement
Restroworks
9 2022 - Current
- Managed multiple projects simultaneously (+5) including: prospection, sales, product demonstrations, implementation, ensuring timely completion and meeting client expectations.
- Identifying customers unique needs and translating these insights into tailored product features, we aim to drive enhanced customer satisfaction scores
- Implementation Execution, meticulously ensuring timely deployment of solutions per client agreements, collaborating seamlessly with internal and external stakeholders
- Develop and led comprehensive training sessions for new users, facilitating knowledge transfer and skill development.
Product Owner
Kavak
5 2021 - 6 2022
- Managed backlog prioritization for 2 verticals in the company, ensuring alignment with business goals and stakeholder expectations.
- Collaborated with cross-functional teams to develop high-quality products that met customer needs.
- Developed a methodology for reporting requests and issues, bridging the gap between business and tech teams. Reducing 20 days to the original process
Product Specialist & Implementation
POSist Technologies
11.2019 - 05.2021
- Spearheaded market opening in the Americas, serving as a dedicated client liaison
- Led end-to-end implementation projects in Colombia (3) , Mexico (1) and Honduras (2), ensuring successful execution and client satisfaction
- Conducted prospection calls, product demonstrations, sales closure, training sessions, and provided post-sales support for the entire Region
Change Manager
NIELSEN
08.2016 - 05.2019
- Managed client-facing relationships coordinating implementation with top 50 Fast Moving Consumer Goods companies across multiple countries, providing guidance and support through transitional periods.
- Managed training sessions for internal and external users, ensuring successful adoption of implemented solutions
- Streamlined processes for enhanced efficiency, working closely with cross-functional teams to identify gaps and redundancies.
Product Leader
NIELSEN
03.2015 - 08.2016
- Collaborated as a SCRUM Master in Mexico's first 'Lean line' implementation, focusing on issue solving, process improvement, and team communication
- Successfully navigated through challenging market conditions by adapting product strategies to meet evolving customer needs and preferences.
- Conducted analysis of e-commerce tracking companies, leading to a successful business relationship and significant revenue generation
Client Service
NIELSEN
11.2011 - 03.2015
- Coordinated and implemented specific Nielsen services in Asia, Brazil, and Chile, generating substantial revenue
- Trained local client service teams on specific Nielsen service upgrades, promoting cross-functional collaboration for successfully managing accounts and maintaining strong relationships.
- Conducted user acceptance tests to enhance functionality and ensure data quality, resulting in improved service revenue.
Education
Bachelor’s Degree in Mechanical Engineering - Engineering
UNITEC
Mexico City 01.2002 - 05.2006
Skills
Product knowledge
Sales (SaaS)
Cross-Functional Collaboration
Training Development and Execution
Project Management
Stakeholders Management (tech and non tech)
Effective Communication
Professional Development
- Certificate in Effective Communication and Mindfulness
- Agile with Atlassian Jira
- ADKAR – Model for Change
Languages
Spanish - Native Language
Bilingual or Proficient (C2)
English - Business Level
Advanced (C1)
Portuguese - Conversational
Elementary (A2)
Timeline
Product Specialist & Implementation
POSist Technologies
11.2019 - 05.2021
Change Manager
NIELSEN
08.2016 - 05.2019
Product Leader
NIELSEN
03.2015 - 08.2016
Client Service
NIELSEN
11.2011 - 03.2015
Bachelor’s Degree in Mechanical Engineering - Engineering
UNITEC
01.2002 - 05.2006
Regional Client Engagement
Restroworks
9 2022 - Current
Product Owner
Kavak
5 2021 - 6 2022
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