Summary
Overview
Work History
Education
Skills
Websites
Certification
Languages
Timeline
Generic

Daniela Gonzalez Colin

Summary

Designer specialized in the development of brand strategies that seek to meet the needs of the target audience. My focus is on creating attractive and meaningful experiences that establish strong connections with the audience.

Overview

2
2
years of professional experience
1
1
Certification

Work History

Design Intern

Grupo Escato
01.2024 - Current
  • Qualitative and quantitative analysis to comprehensively understand the needs and preferences of consumers
  • Active collaboration for strategic implementation of solutions, in favor of the optimization and achievement of objectives within the production processes.
  • Coordination of projects with various multidisciplinary teams, guaranteeing an
    efficient execution of the production cycle.

Viral Content Supervisor

Agencia Bolet Marketing
08.2023 - 01.2024
  • Research of trends and analysis of key metrics to evaluate the impact and scope of publications, with the aim of implementing optimizations in campaigns
  • Programming, as well as follow-up in the implementation of a monthly grid for various companies aligned with each of their objectives
  • Supervision of the content creation process, from conception to implementation
  • Development of personalized training programs, aimed at enhancing your skills.
  • Creation of proposals for product positioning on digital platforms.

Social Media Analyst

New Look Interiors
04.2023 - 10.2023
  • Maintained company's social media presence by posting messages, answering posts, and monitoring responses.
  • Exploration of social media data in order to evaluate the performance of the campaigns.
  • Review and adaptation of social media strategies, ensuring a dynamic and updated presence of the content.
  • Analysis of competitors, focusing on their presence within digital platforms, providing a comprehensive understanding of the landscape and opportunities for improvement.
  • Adjustment and adaptation of the content, with the aim of enhancing visualization and participation, thus improving the effectiveness of brand strategies.

Content Designer

Agencia Bolet Marketing
06.2022 - 08.2023
  • Creation and strengthening of the Brand Identity, establishing a distinctive and
    coherent presence in all channels.
  • Creative design of visual resources for execution on various digital platforms,
    (Facebook, Instagram, Tik ToK) aligned with each of the required specifications.
  • Exposure of key insights for the detection of visual opportunities and implementation of differentiated content.
  • Worked closely with the marketing team to develop targeted content for advertising campaigns and promotional materials.

Education

Bachelor of Design - Industrial Design

Universidad Autónoma Del Estado De México
06.2024

International - Industrial Design

Universidad De Zaragoza
Spain
02.2023

Skills

  • Brand Management
  • Adaptability to Change
  • Project Coordination
  • Problem Solving
  • Innovative Development
  • Assertive Communication
  • Market Analysis
  • Creation of Visual Content
  • Advanced Intermediate English
  • Microsoft Office (Excel y Word Expert Certificado 2015)
  • Adobe Illustrator, Photoshop, Canva, CapCut
  • Design thinking

Certification

Employability Skills for the Future, Wadwhani Foundation.

Languages

English
Upper intermediate (B2)

Timeline

Design Intern

Grupo Escato
01.2024 - Current

Viral Content Supervisor

Agencia Bolet Marketing
08.2023 - 01.2024

Social Media Analyst

New Look Interiors
04.2023 - 10.2023

Content Designer

Agencia Bolet Marketing
06.2022 - 08.2023

Bachelor of Design - Industrial Design

Universidad Autónoma Del Estado De México

International - Industrial Design

Universidad De Zaragoza

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Daniela Gonzalez Colin