DANNIA MARCILIO
CDMX
Summary
Results-driven Brand Manager develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition.
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
Overview
9
9
years of professional experience
Work History
Brand Manager
Hitter Brands
02.2022 - Current
- Country opening manager at Mexico
- Analyzed customer feedback and market trends to make informed decisions about product and brand messaging.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Coordinated with design and media teams to develop high-quality creative assets.
- Compiled product and customer data to generate informed profit projections.
- Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
- Lunching virtual brands at Mexico & Colombia
- Development of strategy for growth of virtual brands in delivery
- Monitor brands growth (gmv, aov, quality, cogs , stock out
- Establish with sales an expansion strategy
- Management of onboarding within platforms such as rappi, toteat, hubster and more
- I obtained an opening with margins higher than those estimated and a aggressive expansion in the first 3 months
- Developed campaigns, lead design and tracked results
- Analyzed and reported social media and online marketing campaign results
- Stock management and sales projections
- Developed advertising tactics and implemented new solutions for increased brand awareness
- PR , add in app and meta adds
- Management of growth in each sales platform
- Created and managed social media campaigns to increase brand engagement.
- Conducted market research to identify new opportunities and target markets.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Customer Success Manager
Cloud Kitchens
01.2019 - 02.2022
- Lunching virtual brands at Mexico & Colombia
- Created customer support strategies to increase customer retention.
- Monitored metrics and developed actionable insights to improve efficiency and performance.(gmv, aov, quality of each brand)
- I established an operational excellence program to obtain better operational results in each platform
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Motivated team members to exceed sales targets and create “sales plan” strategy’s
- Developed campaigns, lead design and tracked results
- Sells more than 70 brands in the first quarter
- Established strong relationships with key customers, resulting in increased customer loyalty.
- Utilized customer feedback to inform changes and improvements to customer success plans.
- Used industry expertise, customer service skills and analytical nature to resolve customer concerns and promote loyalty.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
- Management of onboarding within platforms such as rappi, uber, didi.
Marketing Coordinator
Mary Kay
05.2017 - 01.2019
- Coordinated creation and deployment of videos, social media posts and other marketing collateral
- Helped incorporate product changes to drive customer engagement and firm profits
- Masterminded highly successful digital strategies for various platforms to attract customer engagement
- Managed digital projects end-to-end, from initial conceptualizing through final implementation and live monitoring
- Tracked and reported on marketing campaign performance monthly to help with optimizing current and future plans
- Boosted brand awareness with target customer demographics with social, print and email campaigns
- Collaborated with media representatives to optimize coverage of special events
- Enhanced online presence to take advantage of dynamic conditions and unique platform opportunities
- Increased sales by 42% through effectively communicating payment changes and product updates to customers
- Increased Make up product sales 30% through effective planning and implementation of "Mirror me app" campaigns
- Directed team of 3 advertising and marketing professionals
- Developed campaigns, led design and tracked results.
- Collaborated with cross-functional teams to establish successful execution of projects and campaigns.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Collaborated with design team to create visuals for various marketing campaigns.
- Managed budget for marketing initiatives, carefully keeping spending within allocated limits.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Evaluated market trends to stay current on consumer and competitor changes.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
Account Manager
WAZE -Internet Media Services
01.2016 - 04.2017
- Led implementation of best practices to support customer service satisfaction initiatives
- Collected performance data on each promotion to better plan future events
- Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries
- Manage 3 countries Peru, Colombia and Ecuador
- Developed advertising tactics and implemented new solutions for increased brand awareness
- Helped local clients expand business operations through targeted advertising
- Made outbound calls to existing customers to upsell advertising packages
- Communicated regularly with territory, regional and strategic managers for daily support and strategic planning for accounts
- Directed creative process for traditional and online ads.
- Selected correct products based on customer needs, product specifications and applicable regulations.
- Stayed current on company offerings and industry trends.
- Negotiated prices, terms of sales and service agreements.
- Analyzed key competitors to respond to competitive threats.
- Analyzed sales and customer data to identify trends and opportunities for increased profitability.
- Set and achieved company defined sales goals.
Senior Digital Media Planner
Groupm Worldwide
01.2015 - 01.2016
- Handled client-facing business opportunities, developing media content plans for third parties
- Identified and monitored KPIs for new and existing digital media properties
- Incorporated media database technologies such as tagging, tracking and ad service metrics into media planning efforts
- Produced and submitted weekly reports outlining progress against KPI objectives
- Helped clients develop website portals and social media pages to promote businesses
- Monitored social media and online sources for industry trends
- Developed integrated campaign strategies, incorporating media outreach initiatives across multiple verticals to create unified branding
- Researched and developed media buying plans, prioritizing cost- effective content with maximum impact.
- Designed paid client ads for use on diverse social media platforms.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Conducted market research and competitor analysis to inform search marketing strategies.
Social Media Manager
Groupm Worldwide
01.2014 - 01.2015
- Analyzed and reported social media and online marketing campaign results
- Promoted successful outcome of web development strategy by aligning consistent brand messaging and visual designs across all digital outlets
- Monitored online presence of company's brand to engage with users and strengthen customer relationships
- Analyzed competitor pages to locate backlink and keyword opportunities
- Engaged online audiences by placing strong focus on sales process support and responding to inquiries and comments timely and knowledgeably
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals
- Discussed SEO needs and optimized strategies for short- and long-term
- Collaborated with other departments to develop integrated branding and public relations strategies.
- Conducted media training for company executives and business leaders.
- Designed and implemented social media strategies to align with business goals.
Education
Bachelor of Science - Advertising
IPP- Instituto Peruano De Publicidad
Peru01.2014
Skills
- Brand Loyalty Initiatives
- Partnership Monitoring
- Brand-Building Strategies
- Customer Retention Strategies
- Strategic Positioning
- PR Strategy
- Media Negotiations
- Marketing Campaign Development
- Social Media Strategy
- Marketing and Advertising
- New Product Channels
Timeline
Brand Manager
Hitter Brands
02.2022 - Current
Customer Success Manager
Cloud Kitchens
01.2019 - 02.2022
Marketing Coordinator
Mary Kay
05.2017 - 01.2019
Account Manager
WAZE -Internet Media Services
01.2016 - 04.2017
Senior Digital Media Planner
Groupm Worldwide
01.2015 - 01.2016
Social Media Manager
Groupm Worldwide
01.2014 - 01.2015
Bachelor of Science - Advertising
IPP- Instituto Peruano De Publicidad
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