Summary
Overview
Work History
Education
Skills
Management Platforms
Courses Languages
Software
Timeline
Hi, I’m

DANNIELA PALAVICINI QUIJANO

Digital Marketing Specialist
CDMX
DANNIELA PALAVICINI QUIJANO

Summary

Encouraging manager and analytical problem-solver with talents for team building, leading and motivating, as well as excellent customer relations aptitude and relationship-building skills. Proficient in using independent decision-making skills and sound judgment to positively impact company success. Dedicated to applying training, monitoring and morale-building abilities to enhance employee engagement and boost performance.

Dedicated Digital Marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.

Strong leader and problem-solver dedicated to streamlining operations to decrease costs and promote organizational efficiency. Uses independent decision-making skills and sound judgment to positively impact company success.

Versatile Executive offering 8-year track record of overseeing and managing Digital operations to meet business objectives. Strong knowledge of budget administration, business development and key decision making. Disciplined and forward-thinking manager with excellent communication and team-building skills.

Overview

6
years of professional experience

Work History

VMLY&R - Whirpool

Digital Coordinator
01.2024 - Current

Job overview

  • Developed and implemented business strategies to achieve business goals and stay competitive.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Accomplished multiple tasks within established timeframes.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Drove cross-functional collaboration with focus on quality service delivery.
  • Accomplished multiple tasks within established timeframes.
  • Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
  • Boosted brand awareness through the creation of engaging social media campaigns.
  • Implemented innovative video marketing campaigns that showcased key product features and drove increased audience engagement.
  • Monitored trends in digital marketing landscape and adjusted strategies accordingly.
  • Increased customer engagement through social media.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
  • Monitored return on investment of online and social media marketing efforts.
  • Devised content strategy to effectively engage target audiences.
  • Tracked and capitalized on emerging industry trends to boost campaign performance.
  • Managed team engaged in ongoing product optimization, account management and ad placement.
  • Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Más Gallo Media

Performance Executive
08.2023 - 11.2023

Job overview

  • Developed and implemented business strategies to achieve business goals and stay competitive.
  • Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
  • Managed existing strategic accounts and identified new business opportunities to achieve revenue objectives.
  • Contributed to team objectives in fast-paced environment.
  • Monitored sales performance metrics to achieve strategic account objectives.
  • Conducted business forecasts to identify recent developments.
  • Accomplished multiple tasks within established timeframes.
  • Developed detailed plans based on broad guidance and direction.
  • Facilitated change management processes within organizations by effectively communicating benefits of new systems or processes being introduced during projects.
  • Reported regularly to managers on project budget, progress, and technical problems.
  • Developed and implemented project plans and budgets to ensure successful execution.
  • Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
  • Monitored progress against established goals, adjusting schedules and resources as needed to keep projects on track.
  • Developed strong relationships with stakeholders through regular communication updates, fostering trust and confidence in the team''s ability to deliver results.
  • Coordinated material procurement and required services for projects within budget requirements.
  • Verified quality of deliverables and conformance to specifications before submitting to clients.
  • Managed risk assessments and implemented mitigation strategies to minimize potential issues during project execution.
  • Streamlined project processes by implementing Agile methodologies, resulting in increased efficiency and reduced costs.
  • Enhanced overall project success by conducting thorough post-project evaluations and incorporating lessons learned into future efforts.
  • Monitored project performance to identify areas of improvement and make adjustments.
  • Planned, designed, and scheduled phases for large projects.
  • Created accurate budgets based on resource requirements, allowing for optimal allocation of funds across all aspects of the projects.
  • Coordinated with cross-functional teams to resolve project issues and mitigate risks.

Wizerlink

Digital Growth manager
9 2022 - 09.2023

Job overview

  • Reduced churn rate with proactive communication and tailored engagement initiatives.
  • Demonstrated products to show potential customers benefits and advantages and encourage purchases.
  • Organized promotional events and interacted with community to increase sales volume.
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
  • Developed compelling presentation decks to gain approval for ideas and communicate results.
  • Increased revenue, developing strategic partnerships and negotiating favorable contract terms.
  • Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
  • Delivered recommendations to long-term accounts to promote brand awareness to key audience.
  • Improved customer retention rates by analyzing key performance indicators and optimizing user experience.
  • Enhanced profitability by developing pipelines utilizing marketing and sales strategies.
  • Implemented rigorous testing processes, ensuring consistent product quality before launch.
  • Collaborated cross-functionally with headquarters, regional and other teams nationally to maintain consistent message and experience.
  • Utilized an agile approach in project management to quickly adapt as needed while maintaining progress towards goals.
  • Accelerated company growth by identifying and implementing innovative marketing strategies.
  • Accomplished multiple tasks within established timeframes.
  • Developed detailed plans based on broad guidance and direction.
  • Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
  • Defined clear targets and objectives and communicated to other team members.
  • Maintained professional, organized, and safe environment for employees and patrons.
  • Evaluated employee performance and conveyed constructive feedback to improve skills.
  • Developed a strong company culture focused on employee engagement, collaboration, and continuous learning opportunities.
  • Managed senior-level personnel working in marketing and sales capacities.
  • Managed budgets effectively, ensuring optimal financial performance while investing in necessary resources for business growth.
  • Developed and implemented business strategies to achieve business goals and stay competitive.

Crunch DNA

Head of Growth
06.2022 - 09.2022

Job overview

  • Developed and implemented business strategies to achieve business goals and stay competitive.
  • Championed the use of cutting-edge growth hacking techniques to rapidly scale the business and gain a competitive edge within the industry.
  • Established strategic partnerships to expand brand reach and increase overall company visibility.
  • Led cross-functional teams in executing growth initiatives, resulting in accelerated business expansion.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Managed budget allocation and resource utilization to maximize marketing ROI.
  • Mentored local personnel on best practices and protocols to maximize productivity.
  • Conducted market research to identify new opportunities and target markets.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Conducted comprehensive market research to identify emerging trends and capitalize on potential opportunities for growth.
  • Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
  • Fostered a culture of innovation within the organization, encouraging continuous improvement and experimentation with new ideas.
  • Revitalized underperforming business units through restructuring efforts focused on resource reallocation towards higher-growth opportunities.
  • Pursued continuous learning and professional development to stay current with industry trends, tools, and best practices, ultimately contributing to the ongoing growth of the Amazon FBA business.
  • Collaborated with supply vendors and distributors to purchase supplies in bulk with favorable discounts.
  • Tracked performance metrics and utilized analytics tools to make data-driven decisions for continuous improvement in business operations.
  • Monitored account health to maintain good standing with Amazon, leading to improved seller metrics.
  • Accomplished multiple tasks within established timeframes.
  • Cultivated positive rapport with fellow employees to boost company morale and promote employee retention.
  • Established performance goals for employees and provided feedback on methods for reaching those milestones.

Paragraph

Head Business Development
02.2022 - 06.2022

Job overview

  • Aligned departmental objectives with company-wide goals, ensuring a cohesive approach towards growth.
  • Developed new proposals, contracts and procedures to draw in more clients and streamline work operations.
  • Assessed current service needs and calculated product satisfaction levels to make appropriate product and service adjustments.
  • Presented progress reports to executive leadership, sharing insights on performance metrics and growth indicators.
  • Strengthened client relationships through consistent communication and timely resolution of issues.
  • Identified and pursued valuable business opportunities to generate new company revenue and improve bottom line profit.
  • Negotiated pricing and payment terms with customers when possible to close deals.
  • Worked with multiple means of communication within fast-paced environment.
  • Maintained detailed records of sales activities, enabling accurate performance evaluations and targeted improvement initiatives.
  • Collaborated with team members to meet and exceed monthly sales targets consistently.
  • Delivered scripted sales talks to customers reached via manual and automatic dialing systems.

Profitlogiq

Key account manager
03.2021 - 02.2022

Job overview

  • Conducted regular account reviews with clients to assess performance, identify areas for improvement, and strategize future growth opportunities.
  • Developed, maintained and utilized diverse client base.
  • Achieved or exceeded company-defined sales quotas.
  • Mentored junior members of the team in key account management best practices, fostering a culture of continuous learning and professional growth within the organization.
  • Established strong rapport with clients by consistently exceeding their expectations in quality and service delivery.
  • Attended monthly sales meetings and quarterly sales trainings.
  • Negotiated and maintained cost-effective contract pricing structures with vendors to produce positive return on investment.
  • Developed and delivered presentations to key customers to position products and services.
  • Contributed to team objectives in fast-paced environment.
  • Collaborated with product development teams to tailor solutions specifically for key account needs, driving customer satisfaction and loyalty.
  • Kept detailed records of daily activities through online customer database.
  • Drove store revenue by offering customers accessories and related purchases to complete selections.
  • Set and achieved company defined sales goals.
  • Supported sales and reporting for large and medium-sized accounts.
  • Organized cross-functional teams to address complex client requests or projects efficiently, resulting in increased satisfaction levels among key accounts holders.
  • Met with customers to discuss and ascertain needs, tailor solutions and close deals.
  • Informed customers of promotions to increase sales productivity and volume.
  • Delivered exceptional customer service by resolving client concerns quickly and efficiently.
  • Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
  • Facilitated strategic meetings with key stakeholders to understand customer needs and develop action plans.
  • Conducted economic and demographic research and analysis to produce critical reports.
  • Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
  • Increased overall efficiency while reducing operational costs through continuous evaluation and adjustment of key account management strategies.
  • Presented accurate sales forecasts based on detailed analysis of market trends, ensuring optimal resource allocation for maximum results.

Shift Media

Account Director
01.2018 - 01.2020

Job overview

  • Maintained deep understanding of company services and products in order to offer most knowledgeable customer support.
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Oversaw team of 10 professionals handling several accounts.
  • Motivated team members to meet and exceed sales targets.
  • Built relationships with customers and community to establish long-term business growth.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Developed compelling presentation decks to gain approval for ideas and communicate results.
  • Streamlined internal processes to enhance team productivity, resulting in improved performance metrics.
  • Built strong rapport with clients through regular check-ins, status updates, and proactive problem-solving approaches.
  • Presented insightful reports to clients on campaign progress and results, demonstrating the value of services provided.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Negotiated favorable contract terms with clients, securing long-term business relationships and revenue growth.
  • Prepared sales presentations for clients showing success and credibility of products.
  • Delivered recommendations to long-term accounts to promote brand awareness to key audience.
  • Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
  • Directed client projects with eye for quality and customer needs.
  • Communicated product quality and market comparisons by creating sales presentations.

Education

Colegio Nacional de Matemáticas

Bachillerato

Universidad Guizar y Valencia

Lic. Trunca en Derecho

Skills

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Management Platforms

  • Monday
  • Zoho projects
  • Clickup


Courses Languages

  • English, C1 Advanced
  • Certificación Inbound Marketing, Huspot, 2022
  • Certificación Amazon Sponsored Ads, Amazon, 2021
  • Certificación Amazon Display Ads, Amazon, 2021
  • Amazon Ads Retail, Amazon, 2023
  • ChatGPT for market research, Currently studying


Software

Google Workspace

Meta BM

Linkedin Sales Navigator

Meet Alfred

Cleverly

Zapier

Calendly

Canva

Mailchimp

Linktree

Hubspot

Monday

Miro

Clickup

Trello

Asana

Zoho

Tiktok BM

X BM

Pinterest BM

Amazon Advertiser

Amazon Seller Central

Semrush

Karma Fan page

Global Web index

Google KW planner

Google Trends

Google Analytics 4

Monica Copilot

Fireflies

Bard

Midjourney

Dal-e

Timeline

Digital Coordinator

VMLY&R - Whirpool
01.2024 - Current

Performance Executive

Más Gallo Media
08.2023 - 11.2023

Head of Growth

Crunch DNA
06.2022 - 09.2022

Head Business Development

Paragraph
02.2022 - 06.2022

Key account manager

Profitlogiq
03.2021 - 02.2022

Account Director

Shift Media
01.2018 - 01.2020

Colegio Nacional de Matemáticas

Bachillerato

Universidad Guizar y Valencia

Lic. Trunca en Derecho

Digital Growth manager

Wizerlink
9 2022 - 09.2023

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DANNIELA PALAVICINI QUIJANODigital Marketing Specialist