David Cruz
Mexico City
Summary
Adept at transforming data into actionable insights, I elevated Publicis Groupe's marketing strategies through expert data quality management and consumer behavior research. My bilingual proficiency and collaborative efforts with diverse teams across markets such as the USA and Brazil led to innovative, cost-effective BI solutions, significantly enhancing decision-making processes. By understanding the unique consumer dynamics and market conditions in these regions, I was able to tailor strategies that resonated deeply with local audiences. Achieved through quantitative analysis and a data-driven culture, my work consistently resulted in targeted, efficient outcomes across different markets.
Overview
8
8
years of professional experience
Work History
Business Intelligence Manager
Publicis Groupe
05.2022 - Current
- Conducted thorough market research to inform data-driven communication strategies.
- Led consumer research efforts to identify unmet needs and develop compelling value propositions for new products.
- Implemented automation processes for routine data collection tasks, reducing manual effort and increasing efficiency.
- Evaluated third-party BI tools, recommending cost-effective solutions aligned with company objectives.
- Collaborated effectively with IT teams to maintain optimal system performance through regular maintenance activities, updates, and upgrades as needed.
Data Analytics Consultant
Publicis Groupe
10.2017 - 06.2022
- Optimized customer segmentation strategies through thorough analysis of purchasing behaviors and demographic factors, leading to targeted marketing efforts with higher success rates.
- Championed a data-driven culture within the organization by promoting awareness of analytics tools and techniques among non-technical stakeholders.
- Introduced innovative visualization tools that transformed complex data sets into easily digestible information for diverse audiences.
- Developed customized dashboards for real-time monitoring of key performance indicators, leading to quicker response times and informed decision-making processes.
Marketing Research Analyst
Acertiva
09.2016 - 10.2017
- Conducted primary research through surveys, interviews, and observations, providing critical data for marketing team initiatives.
- Conducted focus group sessions with consumers to gain insight into their preferences, needs, and motivations for purchasing decisions.
- Enhanced brand awareness through extensive market research and identification of target demographic segments.
- Presented key research findings to senior leadership, influencing the direction of future marketing initiatives.
- Managed multiple projects simultaneously while adhering to strict deadlines, ensuring all objectives were met within budget constraints.
Education
Master of Science - Data Science
Universidad Del Valle De Mexico
Mexico City, Mexico04.2022
Bachelor of Science - Marketing
Universidad Del Valle De Mexico
Mexico City, Mexico01.2016
Skills
- Data Quality Management
- Quantitative and qualitative analysis
- Consumer Behavior Research
- Bilingual Proficiency (english)
Languages
English
Advanced (C1)
Timeline
Business Intelligence Manager
Publicis Groupe
05.2022 - Current
Data Analytics Consultant
Publicis Groupe
10.2017 - 06.2022
Marketing Research Analyst
Acertiva
09.2016 - 10.2017
Master of Science - Data Science
Universidad Del Valle De Mexico
Bachelor of Science - Marketing
Universidad Del Valle De Mexico
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