Summary
Overview
Work History
Education
Skills
Timeline
Generic
DAVID QUIJANO

DAVID QUIJANO

CDMX

Summary

With 14 years of experience in developing and executing successful marketing strategies, I specialize in driving sales growth, enhancing customer loyalty, and fostering strong partnerships. Skilled in project management, event coordination, and staying ahead of emerging trends, I bring a creative, results-driven approach to every challenge. My track record of delivering impactful results positions me to contribute effectively as a Marketing Specialist, ready to take on new opportunities and drive business success.

Overview

12
12
years of professional experience

Work History

Account Manager

Agencia DPI
07.2022 - Current
  • Lead cross-functional teams in design, animation, copywriting, and other areas to deliver high-quality marketing initiatives.
  • Initiate and oversee projects, ensuring alignment with client goals and timely delivery.
  • Manage both internal and external brand communications, ensuring consistency across all channels.
  • Generate and analyze campaign performance reports, and monitor KPIs.
  • Negotiate effectively with suppliers and clients to ensure favorable terms and successful project outcomes.
  • Coordinate corporate events, conventions, Town Hall meetings, and results meetings.
  • Plan and execute commercial and digital media strategies aligned with sales objectives.
  • Oversee budget management, ensuring effective allocation and cost control.
  • Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
  • Manage the creation and distribution of promotional materials for various brands.

Digital Marketing Manager

Biomédica De Referencia / Grupo Diagnóstico Aries
10.2015 - 07.2022
  • Led digital strategy and social media campaigns for 10 brands, improving online presence.
  • Developed and executed tailored content plans for different segments and regions to enhance brand visibility.
  • Managed strategic and editorial planning, ensuring alignment with business goals.
  • Analyzed social media metrics and coordinated influencer partnerships to boost engagement.
  • Conducted competitor analysis and implemented industry best practices to stay ahead in the market.
  • Spearheaded the creation of multi-brand websites, leveraging market research for effective design and content.
  • Adapted marketing strategies post-COVID-19, launching new projects and campaigns to drive growth.
  • Managed internal and external communications, enhancing brand messaging and market positioning.
  • Negotiated with suppliers, optimizing resource allocation and reducing costs.
  • Led digital and in-store campaigns to increase sales, customer retention, and attract new clients.

Marketing Coordinator

Celular Kit
01.2013 - 01.2015
  • Planned and developed internal and external communications to enhance brand positioning.
  • Built and maintained productive, collaborative relationships with TELCEL, brands, and sub-distributors.
  • Managed event production and logistics at points of sale (POS).
  • Executed digital marketing strategies, successfully monetizing a fan page with half a million followers.
  • Implemented Trade Marketing strategies to drive brand awareness and sales.
  • Expanded the active, loyal, and registered customer base from 100 to 500 in under a year.

Education

Licenciatura Mercadotecnia - Marketing

TecMilenio

Maestría - Comunicación

Universidad De La Comunicación

Misión de Benchmarking Biomédica - undefined

Premio Nacional de Calidad

Diplomado en Habilidades de Liderazgo y Gestión de Equipos - undefined

Dharma Consulting

Skills

  • Social Media Marketing
  • Campaign Management
  • Project Management
  • Event Planning & Coordination
  • Content Marketing
  • Data Analysis
  • Adaptability and continuous learning

Timeline

Account Manager

Agencia DPI
07.2022 - Current

Digital Marketing Manager

Biomédica De Referencia / Grupo Diagnóstico Aries
10.2015 - 07.2022

Marketing Coordinator

Celular Kit
01.2013 - 01.2015

Misión de Benchmarking Biomédica - undefined

Premio Nacional de Calidad

Diplomado en Habilidades de Liderazgo y Gestión de Equipos - undefined

Dharma Consulting

Licenciatura Mercadotecnia - Marketing

TecMilenio

Maestría - Comunicación

Universidad De La Comunicación
DAVID QUIJANO