With 14 years of experience in developing and executing successful marketing strategies, I specialize in driving sales growth, enhancing customer loyalty, and fostering strong partnerships. Skilled in project management, event coordination, and staying ahead of emerging trends, I bring a creative, results-driven approach to every challenge. My track record of delivering impactful results positions me to contribute effectively as a Marketing Specialist, ready to take on new opportunities and drive business success.
Overview
12
12
years of professional experience
Work History
Account Manager
Agencia DPI
07.2022 - Current
Lead cross-functional teams in design, animation, copywriting, and other areas to deliver high-quality marketing initiatives.
Initiate and oversee projects, ensuring alignment with client goals and timely delivery.
Manage both internal and external brand communications, ensuring consistency across all channels.
Generate and analyze campaign performance reports, and monitor KPIs.
Negotiate effectively with suppliers and clients to ensure favorable terms and successful project outcomes.
Coordinate corporate events, conventions, Town Hall meetings, and results meetings.
Plan and execute commercial and digital media strategies aligned with sales objectives.
Oversee budget management, ensuring effective allocation and cost control.
Maintained high client retention rate by providing exceptional customer service and anticipating client needs.
Manage the creation and distribution of promotional materials for various brands.
Digital Marketing Manager
Biomédica De Referencia / Grupo Diagnóstico Aries
10.2015 - 07.2022
Led digital strategy and social media campaigns for 10 brands, improving online presence.
Developed and executed tailored content plans for different segments and regions to enhance brand visibility.
Managed strategic and editorial planning, ensuring alignment with business goals.
Analyzed social media metrics and coordinated influencer partnerships to boost engagement.
Conducted competitor analysis and implemented industry best practices to stay ahead in the market.
Spearheaded the creation of multi-brand websites, leveraging market research for effective design and content.
Adapted marketing strategies post-COVID-19, launching new projects and campaigns to drive growth.
Managed internal and external communications, enhancing brand messaging and market positioning.
Negotiated with suppliers, optimizing resource allocation and reducing costs.
Led digital and in-store campaigns to increase sales, customer retention, and attract new clients.
Marketing Coordinator
Celular Kit
01.2013 - 01.2015
Planned and developed internal and external communications to enhance brand positioning.
Built and maintained productive, collaborative relationships with TELCEL, brands, and sub-distributors.
Managed event production and logistics at points of sale (POS).
Executed digital marketing strategies, successfully monetizing a fan page with half a million followers.
Implemented Trade Marketing strategies to drive brand awareness and sales.
Expanded the active, loyal, and registered customer base from 100 to 500 in under a year.
Education
Licenciatura Mercadotecnia - Marketing
TecMilenio
Maestría - Comunicación
Universidad De La Comunicación
Misión de Benchmarking Biomédica - undefined
Premio Nacional de Calidad
Diplomado en Habilidades de Liderazgo y Gestión de Equipos - undefined
Dharma Consulting
Skills
Social Media Marketing
Campaign Management
Project Management
Event Planning & Coordination
Content Marketing
Data Analysis
Adaptability and continuous learning
Timeline
Account Manager
Agencia DPI
07.2022 - Current
Digital Marketing Manager
Biomédica De Referencia / Grupo Diagnóstico Aries
10.2015 - 07.2022
Marketing Coordinator
Celular Kit
01.2013 - 01.2015
Misión de Benchmarking Biomédica - undefined
Premio Nacional de Calidad
Diplomado en Habilidades de Liderazgo y Gestión de Equipos - undefined
Dharma Consulting
Licenciatura Mercadotecnia - Marketing
TecMilenio
Maestría - Comunicación
Universidad De La Comunicación
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