David Eliud Rodriguez Velasco

Responsible for leading the strategic development of key accounts, focusing on increasing wallet share, improving operational performance, and delivering long-term customer value through customized solutions.

Key Responsibilities:
- Lead the sales strategy for key accounts with an emphasis on expanding site-level spend.
- Conduct business reviews and develop proposals for new opportunities within existing client operations.
- Collaborate with cross-functional Fastenal teams to optimize operations and enhance profitability.
- Guide process improvements, monitor execution, and implement changes based on customer-specific needs.
- Partner with the District Manager to drive growth initiatives and continuous improvement programs.
- Ensure alignment with customer expectations and Fastenal’s service model.

Key Achievements:
- Facilitated the transition from Onsite Specialist role, aligning legacy operations with new key account growth strategies.
- Strengthened client partnerships by implementing structured communication and performance tracking.
- Identified new business streams within complex accounts and supported their development.

Responsible for driving operational improvements and account growth at key customer sites through onsite engagement, process optimization, and strategic alignment.

- Supported the launch and stabilization of multiple VMI programs tailored to customer needs.
- Led operational audits and 6S implementation to improve safety, organization, and workflow.
- Conducted Continuous Improvement Analysis to identify inefficiencies and implement corrective actions.
- Developed and maintained Onsite Score reviews with key stakeholders to ensure service quality and alignment.
- Worked closely with internal teams and district leadership to standardize best practices and performance metrics.
- Facilitated the transition of business units toward improved inventory control and customer satisfaction.

Key Highlights
- Successfully transitioned sites into 6S-certified operations.
- Strengthened client relationships by proactively addressing site-level needs and gaps.
- Enabled the business units under management to prepare for the shift to Key Account Development focus.

• ed two business units with a strong focus on operational excellence, client satisfaction, and team performance in a high-demand industrial environment.
  
  Business Unit 1 – Fastenal strategic Branch
  - Oversaw day-to-day operations for accounts in the maquiladora sector.
  - Managed a team of 3 employees and maintained high service standards.
  - Achieved significant sales growth and inventory reduction through process improvement and closer alignment with customer demand.
  
  Business Unit 2 – First Onsite Program in Reynosa (NVENT)
  - Spearheaded the launch of the first Onsite account in Reynosa, serving a campus of 5 manufacturing plants.
  - Took charge of the transition from a previous supplier during the onset of the COVID-19 pandemic in 2020, ensuring service continuity.
  - Led a team of 4 and managed critical inventory—mainly industrial fasteners and hardware—under high operational pressure.
  - Drove implementation of tailored solutions to streamline materials flow, minimize downtime, and build long-term trust with the client.
  
  Key Achievements
  - Earned 6S certification for both units, improving safety, efficiency, and operational discipline.
  - Mentored talent and supported career development within both teams.
  - Conducted client-facing reviews and implemented continuous improvement initiatives across sites.
  - Ensured alignment with Fastenal's service standards and performance KPIs in complex environments.Led two business units with a strong focus on operational excellence, client satisfaction, and team performance in a high-demand industrial environment. Business Unit 1 – Fastenal strategic Branch - Oversaw day-to-day operations for accounts in the maquiladora sector. - Managed a team of 3 employees and maintained high service standards. - Achieved significant sales growth and inventory reduction through process improvement and closer alignment with customer demand. Business Unit 2 – First Onsite Program in Reynosa (NVENT) - Spearheaded the launch of the first Onsite account in Reynosa, serving a campus of 5 manufacturing plants. - Took charge of the transition from a previous supplier during the onset of the COVID-19 pandemic in 2020, ensuring service continuity. - Led a team of 4 and managed critical inventory—mainly industrial fasteners and hardware—under high operational pressure. - Drove implementation of tailored solutions to streamline materials flow, minimize downtime, and build long-term trust with the client. Key Achievements - Earned 6S certification for both units, improving safety, efficiency, and operational discipline. - Mentored talent and supported career development within both teams. - Conducted client-facing reviews and implemented continuous improvement initiatives across sites. - Ensured alignment with Fastenal's service standards and performance KPIs in complex environments.
• Aptitudes: Inventory Management · Vendor Managed Inventory (VMI) · Supply Chain Optimization · Lean Operations · Team Leadership · Strategic Planning · Key Account Management · Client Relations · Contract Negotiation · Business Development · Data Analysis · Process Improvement · KPI Tracking & Reporting

• In charge of purchasing OEM and MRO materials for Emerson Liebert as my key customer.
• Sales representative for Emerson Liebert and Emerson Leroy
• Manage to increase sales percentage by 35% in one year.
• In charge of managing Kan ban project for both customers ( Liebert and Leroy)
• Manage inventory for our branch and Emerson using Min- Max system.
• Sourcing for key materials required by Emerson ( OEM and MRO)
• Customer service representative for all Emerson divisions in Reynosa.

• In charge of Demand and Purchase order management for Canada, United States, Panama, Mexico Subsidiaries. Responsible for finished goods’ shipment planning, on time delivery and Customer Service follow up. Reports of all sales KPI´s of subsidiary and accountable of their improvement.
• In charge of all direct shipments for US and Canada ( Best Buy, Sears, K-mart etc.)