Denali Salcido
Revenue Manager
Mexico City
Summary
Results-driven revenue management professional with extensive experience in optimizing revenue streams and driving strategic growth. Known for strong analytical skills and ability to adapt to changing market conditions, consistently achieving business objectives. Focused on fostering collaborative team environments and delivering impactful results through strategic initiatives.
Overview
10
10
years of professional experience
3
3
Languages
Work History
Senior Revenue Manager
Capitalia
02.2024 - Current
- Optimized financial performance through the development of innovative revenue management strategies.
- Streamlined processes for increased efficiency within the revenue management department.
- Reduced customer churn by identifying areas of improvement in product offerings and service levels.
- Led cross-functional team efforts in implementing revenue-enhancing projects and initiatives.
- Implemented automated systems that enabled efficient analysis of historical booking patterns, resulting in improved inventory allocation decisions.
- Designed customized reporting solutions to provide actionable insights for upper management.
- Introduced new segmentation methodologies that enhanced targeting capabilities for promotional campaigns.
- Increased revenue by implementing strategic pricing and inventory management initiatives.
Senior Portfolio Revenue Manger
Vacasa
02.2023 - 12.2023
- Significant autonomy to drive performance by creating new revenue initiatives, developing cutting-edge pricing programs, and implementing targeted yield management strategies.
- Involvement with partners and the owners of the properties.
- Understanding the Market and Design Yield Strategies.
- Understanding the market and demand drivers well enough to forecast competitive set’s Year-Over-Year RevPAR Change for the next 90-120 days.
- Proactively design yield strategies and set goals that consistently result in positive monthly RevPAR Index Change.
- Created and distributed weekly strategy notes detailing portfolio weekly pickup, impact of current strategies, suggestions for new strategies, and risk/upside within the financial forecast.
- Drive Length-Of-Stay, Market Segment, and Source mix in a manner that helps drive Net Revenue and Operating Profit up Year-Over-Year.
- Managed a team of 20.
Key Account Manager
Royal Caribbean Group
01.2022 - 08.2022
- Responsible for profitable revenue generation from assigned retail travel agency accounts producing generally below $15M in current cumulative annual revenue (for total territory) meet or exceed corporate growth goals.
- Builds and maintains relationships with decision-makers at current individual accounts within territory with a significant focus on affluent zips in assigned target market
- Worked to analyze and develop opportunities within territory.
- Develop territory account plans and marketing/promotional strategies for assigned account base.
- Analyzed sales data in order to present monthly and quarterly business reviews with select accounts across territory.
- Developed brand champions ensuring customers are kept up to date with the latest information on itineraries, pricing and product enhancements
- Maintaining relationship with only office managers for their smaller accounts.
Strategy and Operations Manager
Volaris- YaVas
12.2018 - 01.2022
- Responsible for both product planning, product growth and product marketing in Volaris’ travel startup.
- Managed the product throughout the Product Lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, to deliver winning products.
- Managed analysis and improved organizational processes.
Key Account Manager
Hotelbeds
01.2017 - 11.2018
- Business development, creating and executing sales & marketing plans of existing accounts with a focus on the acquisition of new potential companies
- Built and maintained relationships along with developing and maintaining senior level client contacts.
- Managed accounts worth MXP$9 million in annual sales in Mexico City and Cancun.
- Selected to train 3 new account managers on the basis of my stellar track record.
- Increased business volume by 15% by implementing new customer service initiative.
- Recovered 10 dormant accounts worth a total of MXP$1.5 million.
Pricing & Revenue Manager SH
Aeromexico
12.2015 - 10.2016
- My main focus was to stimulate demand from different customers to earn the maximum revenue.
- My team and I, fully understood our customers’ perceptions of value enabling us to accurately align the right products to each customer segment.
- Monitored client accounts, analyzed incomings and outgoings, and performed daily, weekly, and annual forecasts.
- Exceeded 2017 sales target by 57%.
- Strategized with my team to win market share from competitors.
Education
Bachelors - International Relations
ITESM CCM
05.2020
Masters - Management
Anahuac del Norte
05.2005
Skills
Data-driven decision making
Demand forecasting
Budget planning
Sales strategy development
Competitive analysis
Business intelligence tools
Pricing optimization
Yield management
Revenue management systems
Microsoft Excel proficiency
Pricing strategy
Interests
Cinema, Driving, Reading
Other Employment
- Dec 2003 — Jan 2014
- Regional Revenue Manager
- Hoteles Mision - Aug 2014 - Dec 2015- Cancun, Quintana Roo
- E Commerce Manager
- Meliá Hotels International- Jun 2012 - Jan 2014 - Cancún, Mexico
- Director of Sales & Marketing
- Beachscape Villas- Jun 2011 - May 2012 - Cancún, Mexico
- Market Coordinator
- Expedia- Jan 2007 - Dec 2009 - Cancun, Mexico
- Tour and Travel Manager
- Fiesta Americana Condesa Cancun -Aug 2005 - Dec 2006 - Cancun, México
- International Wholesale Groups Coordinator
- Posadas Dec 2003 - Aug 2005 - Mexico City, Mexico
Timeline
Senior Revenue Manager
Capitalia
02.2024 - Current
Senior Portfolio Revenue Manger
Vacasa
02.2023 - 12.2023
Key Account Manager
Royal Caribbean Group
01.2022 - 08.2022
Strategy and Operations Manager
Volaris- YaVas
12.2018 - 01.2022
Key Account Manager
Hotelbeds
01.2017 - 11.2018
Pricing & Revenue Manager SH
Aeromexico
12.2015 - 10.2016
Masters - Management
Anahuac del Norte
Bachelors - International Relations
ITESM CCM
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