Experienced social media professional skilled in developing and executing effective social media strategies. Known for fostering teamwork and achieving notable results in high-energy environments. Proficient in creating compelling content, analyzing data, and managing community interactions, with a commitment to adaptability and reliability.
Hi, I’m
Deni Casillas Aguilar
Marketing
Mexico City
Summary
Overview
4
years of professional experience
1
years of post-secondary education
2
Languages
Work History
GMD
Social Media Analyst
10.2024 - Current
Job overview
- Contributed to the digital strategy of one of the year’s biggest pop culture and geek events of the country
- Achieved over 10M views across platforms
- Provided support to members by responding to their questions, concerns and complaints in a timely manner
- Produced trend-driven content aligned with audience interests
- Analyzed social media performance, identifying trends and areas of improvement to drive future success.
TTEC
Sr. Social Media Marketing Specialist
04.2024 - 11.2024
Job overview
- Implemented a social media marketing strategy that increased engagement with target audiences by 3% per month.
- Leveraged social media and digital marketing to expand the company's talent pool
- Provided support to members by responding to their questions, concerns and complaints in a timely manner
- Generated high-quality leads through targeted social media advertising efforts aimed at specific buyer personas.
Sube Agencia Digital
Copywriting Cordinator
09.2022 - 04.2024
Job overview
- Coached and coordinated the creative team, ensuring the effective execution of communication strategies for more than 30 national and international brands.
- Developed and presented creative pitches for clients, winning 20% of them.
- Supervised and reviewed content published on social media, ensuring its quality and alignment with the strategy, incrementing at least 40% of their digital KPI's.
- Created and executed TikTok content.
- Improved team productivity with regular communication and progress updates, fostering a collaborative work environment.
GMD
Social Media Analyst
03.2022 - 08.2022
Job overview
- Monitored social media trends to stay current with audience preferences.
- Developed content strategies to engage and grow online communities.
- Generated high-quality written copy by carefully creating, proofreading, and editing work.
- Worked closely with graphic designers to create visually appealing advertisements that complement copy.
Phibro Animal Health
Marketing And Quality Assistant
01.2019 - 09.2019
Job overview
- Oversaw Customer Relationship Management (CRM) tracking, enabling our team to maintain strong connections with clients and prospects, ultimately boosting customer retention and satisfaction.
- Produced and edited high-quality images for use in digital marketing campaigns
- Generated high-quality leads through cold-calling, email campaigns, and social media marketing
Education
Universidad de Guadalajara
Universidad de Guadalajara from Marketing
University Overview
Google
Digital Marketing Fundaments
University Overview
HubSpot
Social Media Marketing
University Overview
HubSpot
Content Marketing Specialist
University Overview
HubSpot
Inbound marketing
University Overview
Skills
Leadership
Timeline
Social Media Analyst
GMD
10.2024 - Current
Sr. Social Media Marketing Specialist
TTEC
04.2024 - 11.2024
Copywriting Cordinator
Sube Agencia Digital
09.2022 - 04.2024
Social Media Analyst
GMD
03.2022 - 08.2022
Marketing And Quality Assistant
Phibro Animal Health
01.2019 - 09.2019
Google
Digital Marketing Fundaments
06.2023
HubSpot
Social Media Marketing
06.2023
HubSpot
Content Marketing Specialist
06.2023
HubSpot
Inbound marketing
06.2023
Universidad de Guadalajara
Universidad de Guadalajara from Marketing
12.2020
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