Denisse Monroy
Business Intelligence Director | SAP Solution Advisor
Summary
Strategic BI Lead and SAP Advisor specializing in Analytics and Finance solutions with over 17 years of experience. Expert in driving FP&A functions through cutting-edge business intelligence, financial modeling, and integrated analytics solutions. Proven track record in supporting annual budgeting, long-range forecasting, planning, and consolidation by developing scalable dashboards and data platforms using SAP Datasphere, SAP Analytics Cloud, SAP Business Planning and Consolidation, Group Reporting, and SAP BW. Skilled in translating operational and financial datasets into actionable insights for CFOs, CTOs, and SVPs of FP&A to facilitate strategic decision-making. Extensive knowledge in data governance, dashboard engagement strategies, and fostering a self-service, data-literate culture within organizations.
Overview
18
18
years of professional experience
4
4
years of post-secondary education
3
3
Languages
Work History
SAP Director of Business Intelligence
Playa Hotels & Resorts
07.2024 - Current
- Spearhead BI strategy supporting FP&A with automated dashboards and integrated forecasting in SAP SAC and Datasphere.
- Partner with CFO and SVP of Finance to prepare annual budget cycles, scenario models, and investor-facing presentations.
- Led the strategic transition of the enterprise BI landscape from SAP BPC to SAP Analytics Cloud and Group Reporting, enabling planning, forecast, consolidation, and executive reporting aligned with US GAAP and IFRS.
- Lead initiatives to standardize KPIs across departments, enabling unified data visibility.
- Ensured finance-specific data controls and SOX compliance were embedded in company-wide data governance strategies and documentation practices.
- Monitored dashboard adoption and usage trends; led enablement workshops and defined the strategic roadmap for ongoing financial analytics optimization.
SAP Business Intelligence Manager - Financial Systems
Playa Hotels & Resorts
07.2018 - 06.2024
- Oversaw FP&A reporting environment; delivered forecast, budget and consolidation solutions.
- Built financial packs and supported USGAAP and IFRS consolidation accuracy using SAP BPC and Excel.
- Key translator of requirements between Finance and IT architecture.
- Monitored dashboard quality and implemented feedback loops to continuously optimize planning tools.
- Fostered a self-service analytics culture, training finance users to interpret and communicate data insights.
SAP BPC Architect
Best Day
Cancun
02.2017 - 06.2018
- Led SAP BPC implementation for managerial reporting and planning cycles.
- Developed planning models integrating with SuccessFactors for strategic workforce cost forecasting.
- Built data pipelines to ensure data consistency and accuracy across reports.
Co-Founder / SAP Business Intelligence Project Manager
Jarbix Consulting
07.2012 - 02.2017
- Managed multiple SAP BPC and BI rollouts for clients in logistics, retail, and hospitality sectors.
- Led customer engagements for pre-sales demos, blueprinting, and post-go-live support.
- Translated financial planning needs into system configurations and KPIs.
SAP BPC Consultant
Deloitte
03.2007 - 06.2012
- Delivered BPC-based models for tax, profitability, and forecasting.
- Collaborated with finance and IT teams to implement integrated data solutions for statutory and managerial reporting.
- Supported major FP&A transformations in multinational clients.
Education
B.Sc. - Computer Systems Engineering
Instituto Politécnico Nacional - ESCOM
01.2003 - 01.2007
Skills
- FP&A Enablement Budgeting, Forecasting, Strategic Planning
- Financial Reporting Packs Board Presentations Investor Relations
- SAP BI Tools : SAP Datasphere SAP Analytics Cloud Group Reporting SAP Business Planning and Consolidation SAP BW (among other prior versions of SAP BI tools)
- Data Quality Monitoring Predictive Modeling AI in Finance
- Agile Project Leadership Stakeholder Engagement Cross-functional Collaboration
- SOX Compliance
- Advanced analytics
- Complex problem solving
- High performance teams
Interests
Running, Cycling, Hiking, Dog Hugger, Tea Lover, Motorsports
Timeline
SAP Director of Business Intelligence
Playa Hotels & Resorts
07.2024 - Current
SAP Business Intelligence Manager - Financial Systems
Playa Hotels & Resorts
07.2018 - 06.2024
SAP BPC Architect
Best Day
02.2017 - 06.2018
Co-Founder / SAP Business Intelligence Project Manager
Jarbix Consulting
07.2012 - 02.2017
SAP BPC Consultant
Deloitte
03.2007 - 06.2012
B.Sc. - Computer Systems Engineering
Instituto Politécnico Nacional - ESCOM
01.2003 - 01.2007
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