Derek Deister
Naucalpan de Juárez
Summary
Data scientist with 9+ years of experience developing data-driven solutions and predictive models. Expertise in statistical algorithms and translating complex analysis into actionable business insights. Proven track record of driving decisions through data applications and quantitative modeling.
Overview
10
10
years of professional experience
Work History
Senior Data Scientist
Hearts & Science
05.2022 - Current
- Developed optimal media budget allocation system, with ML, achieving 10% increase in online sales through data-driven decisions
- Built automated forecasting models for sales and traffic metrics, reducing manual work by 75% and improving accuracy by 50%
- Integrated LLMs into pitch presentations and reporting, accelerating and enhancing insights generation and reducing preparation time
- Mentored junior data scientists on analytics best practices and ML implementation
- Led quarterly roadmap development and testing strategy through stakeholder alignment, prioritizing by impact and effort
Data Science & BI Associate
JOKR
08.2021 - Current
- Company Overview: Gorceries Delivery
- Develop MKT Channel Attribution Model, optimizing budget uo to 25%
- Implemented Multiplicative Marketing Mix Model
- Optimized CAC 15%
- Built customer segmentation model to drive targeted engagement strategies, improving satisfaction metrics
Data Scientist
Rappi
09.2020 - 08.2021
- Design, Train, Deploy And Maintain Machine Learning Models For Growth Team
- Implement Data Pipelines For Production Environments
- Forecast orders and LTV, MKT Budget Optimization
- Worked In A Global Team, Coordinate Tech Processes Between Internal Teams And Stakeholders
Data Scientist
Insaite
09.2018 - 09.2020
- Deploy Computer Vision model for inventory tracking, reducing inventory error up to 50%
- Design Intelligent Segmentation-Forecasting Model to Optimize MKT Campaigns
- Build Modules for Data Science handle, increasing up to 3x productivity (NLP module, Computer Vision Module, Analytycs Module)
Business Intelligence
Terderk
05.2015 - 09.2018
- Company Overview: Textile manufacturing
- Create Dashboards to visualize data
- Provide relevant KPI for better decision making
- Find non trivial business insights throughdata
- Textile manufacturing
Education
Bachelor of Science - Actuarial Science
UNAM
México, Mexico08-2019
Diploma - Applied Statistics
UNAM
México, Mexico08-2023
Diploma - Neural Networks And Deep Learning
DeepLearning.AI
03-2021
Skills
- Time series analysis
- Predictive statistical modeling
- Statistical modeling
- Deep learning & Machine learning
- Multivariate analysis
- Advanced mathematical skills
- Multicultural teamwork
- Proactivity
- Business decision making
- Creativity
Timeline
Senior Data Scientist
Hearts & Science
05.2022 - Current
Data Science & BI Associate
JOKR
08.2021 - Current
Data Scientist
Rappi
09.2020 - 08.2021
Data Scientist
Insaite
09.2018 - 09.2020
Business Intelligence
Terderk
05.2015 - 09.2018
Bachelor of Science - Actuarial Science
UNAM
Diploma - Applied Statistics
UNAM
Diploma - Neural Networks And Deep Learning
DeepLearning.AI
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