Desiree Robert

hypershop.com

• Project management for product launches and marketing activities, leading the marketing team and agencies to ensure goals are reached, due dates are met, and products and promotions go live on time.
• Own email, SMS, and social media initiatives with goals to increase traffic and subscribership.
• Monthly site and channel health analysis.
• Assist Sr. E-Commerce Manager with marketplace setup and expansion.
• Manage influencers' relationships and the affiliate program.

Key Achievements

• +44% SMS & +70% email subscriptions by testing offers and sign-up forms.
• SMS unsubscribes decreased by -26% by testing content and schedule.
• +58% video views on YouTube and +5% other channels YoY.
• Traffic to blogs has increased +70% YoY by posting more often, 3-4 blogs per month, and optimizing content including high-volume keywords.
• Implementation of an influencer's program, with proven results like 500K video views and sales.

bradyid.com / bradyid.com.mx

• Worked closely with the U.S. Teams, including product managers, sales, and marketing teams, to assist in product launches.
• Managed advertising, promotions, electronic communications, and printed collateral.
• Coordinated internal and customer events, from logistics, content, to leads follow-up.

speckproducts.com

• Led the analysis and evaluation of marketing effectiveness and eCommerce performance to make recommendations to improve key business results.
• Collaborated with cross-functional teams, from eCommerce to branding, to review performance, and plan future campaigns and initiatives.
• Coordinated agencies to define the budget distribution, launch products and promotions, and optimize campaigns.
• Built dashboards to monitor and evaluate monthly campaign KPIs against benchmarks.
• Implemented email segmentation, A/B testing, and the Display channel.
• Planned and implemented email and SMS flows in Klaviyo and Attentive.

Key Achievements

• Implemented an ongoing A/B testing program and segmentation strategies, increasing the email open rate by 23%, the conversion rate by 15% YoY, and eliminating deliverability issues.
• Implemented flows in Klaviyo, generating $206K in revenue YTD.
• Enhanced Display ROAS 2X YoY by implementing a new platform and overseeing ad strategy.
• Kept track of high-season promotions, performance, and competitors to help define strategy and reach yearly goals.

atisagroup.com / atisa.com

• Executed multi-channel marketing campaigns to promote real estate and healthcare in Mexico, the U.S., and Canada.
• Led a multidisciplinary team of marketing and customer service specialists, defining and tracking activities' execution.
• Defined SEO strategies to increase organic visits.
• Built KPI reports to measure results and improve strategies.
• Planned and coordinated events for brokers, clients, and prospects in Mexico, and the US. E.g. Customer Appreciation Day, SIOR Spring World Conference 2018, Ribbon Cutting Ceremony 2018.

Key Achievements

• Worked with the Sales Team to meet year-over-year sales increase goals for all business units.
• Implemented an SEO strategy that increased our organic traffic by 150%.
• Promoted events achieving attendance goals for brokers in the U.S. and Mexico.
• Implemented processes that allowed the department to manage all marketing channels and customer service in-house for eight brands.