Summary
Overview
Work History
Education
Skills
Timeline
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Diana Maria Canizares Molina

El Molino

Summary

Dynamic marketing leader with extensive experience at Direct Selling Global Companies, such as Avon Mexico and Jafra; specializing in strategic brand and business opportunity communication and marketing campaign execution. Proven track record of boosting brand awareness and consumer engagement through innovative strategies. Adept at collaborative decision-making and coaching for development, driving impactful results in fast-paced environments.

Overview

21
21
years of professional experience

Work History

Head of Integrated Communication (360°) Avon Mexic

Avon Mexico
07.2022 - 03.2025
  • Management of the Communication Plans of the brands to the Consumers, Employees and Sales Representatives.
  • Management of the Advertising, BTL and Social Media Communication Plans (360°).
  • Improved the Communication vehicles and the reach for all the audiences.
  • Participated in Customer Promotions (BTL)
  • Collaborated with the Global and Regional teams, providing support to build the brands.

Head of Commercial Communication

Avon Mexico
02.2020 - 02.2022
  • Management of the Commercial Communication Area (Final Consumer and Sales Representatives).
  • Product training (for the Sales Consultants).
  • Brand Communication Plans (mid and long term)
  • Managed time efficiently in order to complete all tasks within deadlines.

Marketing Director

Jafra Cosmetics International
05.2014 - 05.2019
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.
  • Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
  • Directed trade show participation, maximizing exposure for company products and services.
  • Created content and promotional materials to drive engagement and conversions.
  • Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.

Marketing Director

Nature's Sunshine Productos
10.2013 - 05.2014
  • Management of the Marketing & Communication Areas (including Product training).
  • Increase of the Product training sessions to the Consultants by 50%.
  • Developed comprehensive marketing plans in alignment with overall business goals and objectives.

Marketing Director

Avon Mexico & Central America
03.2004 - 07.2013
  • Coordinated public relations efforts to secure positive press coverage for company milestones and achievements.
  • Increased consumer engagement by creating personalized experiences through targeted segmentation strategies.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Developed and presented marketing plans and reports to CEO and shareholders.
  • Evaluated competitor activity to inform strategic decision-making within the marketing department.
  • Spearheaded market research initiatives to identify trends and opportunities for growth.
  • Mentored junior team members, fostering professional development within the organization. (In charge of 29 people from different groups). Many of the are Senior Managers today.

Education

Licenciaturas En Marketing, Digital & Comunicación - Marketing And Communication

Universidad Del Valle De México/SEP México
Mexico

Skills

  • Strategic brand communication
  • Collaborative decision-making
  • Effective stakeholder engagement
  • Goal-oriented planning
  • Marketing campaign execution
  • Effective sales presentations
  • Coaching for development

Timeline

Head of Integrated Communication (360°) Avon Mexic

Avon Mexico
07.2022 - 03.2025

Head of Commercial Communication

Avon Mexico
02.2020 - 02.2022

Marketing Director

Jafra Cosmetics International
05.2014 - 05.2019

Marketing Director

Nature's Sunshine Productos
10.2013 - 05.2014

Marketing Director

Avon Mexico & Central America
03.2004 - 07.2013

Licenciaturas En Marketing, Digital & Comunicación - Marketing And Communication

Universidad Del Valle De México/SEP México

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Diana Maria Canizares Molina