DIEGO ALANÍS BANG
Commercial Director
Mexico City,CMX
Summary
Multitasking Commercial Director with a background developing recommendations that drive strategic growth. Passionate professional participating in key sales meetings and defining long-term sales strategies. Offering exemplary collaboration, team oversight and decision-making skills
Overview
11
11
years of professional experience
1
1
Language
Work History
Commercial Director
Automation Company
11.2020 - 10.2025
- Led the commercial growth of Automation Company, specialized in technology solutions for residential, commercial, hospitality, and corporate environments.
- Increased annual sales from 5M to 25M MXN (+400%) through data-driven strategies and channel diversification.
- Identified strategic acquisition targets, contributing to company expansion efforts.
- Developed pricing strategies that balanced profit margins with competitive positioning, driving sustainable growth.
- Oversaw supply chain management activities, ensuring timely sourcing and delivery of materials while minimizing costs.
- Negotiated high-value contracts for commercial partnerships, resulting in long-term business relationships.
Commercial Manager
Café GILA
05.2014 - 11.2020
- Doubled brand presence at point of sale and consistently met sales objectives. Led sales and technical service teams, achieving 26% total sales growth and profitability in key retail accounts.
- Evaluated and improved sales processes, leading to a more streamlined approach that maximized revenue generation opportunities.
- Negotiated contracts and product prices by collaborating with vendors and developers.
- Built relationships with clients to establish new contracts.
- Used key metrics and prepared reports for senior management to monitor performance of commercial activities.
- Strengthened client relationships through regular communication and timely resolution of issues, leading to increased customer satisfaction.
- Maintained an up-to-date understanding of industry trends and regulatory changes which informed strategic decisionmaking.
- Negotiated contracts with suppliers, securing favorable terms that resulted in significant cost savings.
- Managed and analyzed budgets, P&L, balance sheets and sales reports.
- Devised pricing methodologies and industry strategies through economic and business analysis.
- Enhanced product offerings by conducting market research and identifying emerging trends within the industry.
Education
Bachelor’s Degree - Industrial Engineering
Universidad Iberoamericana
Mexico City01.2015
Skills
SAP Business One Nielsen Answers Microsoft Office
Awards
Excellence in Academic Performance Award – CENEVAL
Languages
English
Advanced (C1)
Spanish
Bilingual or Proficient (C2)
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Commercial Director
Automation Company
11.2020 - 10.2025
Commercial Manager
Café GILA
05.2014 - 11.2020
Bachelor’s Degree - Industrial Engineering
Universidad Iberoamericana