Diego Estrada
Trademarketing and Sales Manager
Summary
Passionate leader with 12+ years of experience delivering exceptional results in trade marketing, sales, and people management. Results-oriented and collaborative professional, bringing expertise in FMCG, multi-retail environment and multi category strategies.
Overview
12
12
years of professional experience
Work History
KAM Traditional Channel
Kimberly-Clark
09.2023 - Current
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Cultivated a culture of accountability within the sales team by setting clear objectives, providing regular feedback, and recognizing exceptional performance.
- Built relationships with customers and distributors to establish long-term business growth.
KAM Global Accounts
Kimberly-Clark
09.2022 - 08.2023
- Exceeded sales goals and accomplished primary business KPI´s like share of market and volume sales. Excellent results in Walmart, Pricesmart and Dollarcity.
- Consistently evaluated performance against goals and implemented appropriate development plans.
- Aligned company goals with customer outcomes and needs. Worked joint bussines plans with strategic actions plans.
KAM Modern Trade
Kimberly-Clark
10.2021 - 09.2022
- Developed and maintained strong knowledge of multiple categories strategies and varying levels of benefits within each product. Record sales in Unisuper and other local accounts.
- Held one-on-one follow up session with sales team members to identify selling opportunities and offered insight into best action plan. Proven ability to develop high performance teams.
- Resolved customer issues quickly to close deals and boost client satisfaction and results.
Trademarketing Activator
Kimberly-Clark
01.2019 - 09.2021
- Proven ability to learn quickly and adapt to new situations.
- Managed time efficiently in order to complete all tasks within deadlines.
- Proven ability to develop and implement creative solutions to complex problems.
- Skilled at working independently and collaboratively in a team environment.
Retail Execution Leader
Kimberly-Clark
10.2016 - 01.2019
- Developed effective improvement plans in alignment with goals and specifications, specifically implementing the perfect store with team members.
- Created and managed project plans, timelines, resource budgets and people structures.
- Optimized operational workflows by identifying bottlenecks, implementing solutions that led to smoother processes across retailers POP.
- Evaluated employee performance and coached and trained to improve weak areas.
Trade Marketing Manager
Industrias Licoreras De Guatemala
09.2012 - 10.2016
- Reviewed sales forecasts and results and anticipate needs to achieve the best results in medern and traditional trade.
- Supported the development of annual trade budgets for promotional grids and consistently achieving targets.
- Development, implementation and follow-up of launch plans and promotional grids to support new products
Education
Bachelor - Marketing
Universidad Rafael Landivar
Guatemala 05.2001 -
High School Diploma -
Liceo Guatemala
Guatemala 05.2001 -
Skills
Team Leader
Coaching and team members development
Change management and Resilience
Collaboration and influence
Business Intelligence
Negotiation and Conflict Resolution
Strategic planning
Fast learning
Retail management and execution
Timeline
KAM Traditional Channel
Kimberly-Clark
09.2023 - Current
KAM Global Accounts
Kimberly-Clark
09.2022 - 08.2023
KAM Modern Trade
Kimberly-Clark
10.2021 - 09.2022
Trademarketing Activator
Kimberly-Clark
01.2019 - 09.2021
Retail Execution Leader
Kimberly-Clark
10.2016 - 01.2019
Trade Marketing Manager
Industrias Licoreras De Guatemala
09.2012 - 10.2016
Bachelor - Marketing
Universidad Rafael Landivar
05.2001 -
High School Diploma -
Liceo Guatemala
05.2001 -