Diego Estrada
Trademarketing and Sales Manager
Summary
Passionate leader with 12+ years of experience delivering exceptional results in trade marketing, sales, and people management. Results-oriented and collaborative professional, bringing expertise in FMCG, multi-retail environment and multi category strategies.
Overview
12
12
years of professional experience
Work History
KAM Traditional Channel
Kimberly-Clark
09.2023 - Current
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Cultivated a culture of accountability within the sales team by setting clear objectives, providing regular feedback, and recognizing exceptional performance.
- Built relationships with customers and distributors to establish long-term business growth.
KAM Global Accounts
Kimberly-Clark
09.2022 - 08.2023
- Exceeded sales goals and accomplished primary business KPI´s like share of market and volume sales. Excellent results in Walmart, Pricesmart and Dollarcity.
- Consistently evaluated performance against goals and implemented appropriate development plans.
- Aligned company goals with customer outcomes and needs. Worked joint bussines plans with strategic actions plans.
KAM Modern Trade
Kimberly-Clark
10.2021 - 09.2022
- Developed and maintained strong knowledge of multiple categories strategies and varying levels of benefits within each product. Record sales in Unisuper and other local accounts.
- Held one-on-one follow up session with sales team members to identify selling opportunities and offered insight into best action plan. Proven ability to develop high performance teams.
- Resolved customer issues quickly to close deals and boost client satisfaction and results.
Trademarketing Activator
Kimberly-Clark
01.2019 - 09.2021
- Proven ability to learn quickly and adapt to new situations.
- Managed time efficiently in order to complete all tasks within deadlines.
- Proven ability to develop and implement creative solutions to complex problems.
- Skilled at working independently and collaboratively in a team environment.
Retail Execution Leader
Kimberly-Clark
10.2016 - 01.2019
- Developed effective improvement plans in alignment with goals and specifications, specifically implementing the perfect store with team members.
- Created and managed project plans, timelines, resource budgets and people structures.
- Optimized operational workflows by identifying bottlenecks, implementing solutions that led to smoother processes across retailers POP.
- Evaluated employee performance and coached and trained to improve weak areas.
Trade Marketing Manager
Industrias Licoreras De Guatemala
09.2012 - 10.2016
- Reviewed sales forecasts and results and anticipate needs to achieve the best results in medern and traditional trade.
- Supported the development of annual trade budgets for promotional grids and consistently achieving targets.
- Development, implementation and follow-up of launch plans and promotional grids to support new products
Education
Bachelor - Marketing
Universidad Rafael Landivar
Guatemala 05.2001 -
High School Diploma -
Liceo Guatemala
Guatemala 05.2001 -
Skills
Team Leader
undefinedTimeline
KAM Traditional Channel
Kimberly-Clark
09.2023 - Current
KAM Global Accounts
Kimberly-Clark
09.2022 - 08.2023
KAM Modern Trade
Kimberly-Clark
10.2021 - 09.2022
Trademarketing Activator
Kimberly-Clark
01.2019 - 09.2021
Retail Execution Leader
Kimberly-Clark
10.2016 - 01.2019
Trade Marketing Manager
Industrias Licoreras De Guatemala
09.2012 - 10.2016
Bachelor - Marketing
Universidad Rafael Landivar
05.2001 -
High School Diploma -
Liceo Guatemala
05.2001 -
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