Diego Martínez Martin

• Developed trusting relationships with key stakeholders for successful collaboration and long-term partnership growth.

Revenue Generated +82% YoY

• Leveraged diverse creative solutions to secure and facilitate TikTok First ads, with various creative partners

+37 projects with +889K USD revenue.

• Developed comprehensive partnership proposals tailored to prospective clients'' specific needs and objectives, demonstrating a deep understanding of their businesses and challenges.

Ex +4.9% Purchase Intent "Brand lift Study" Starbucks Holidays campaign.

• Identify, prioritize, and generate business opportunities to achieve revenue goals.

Revenue Generated+217% vs H1 2023.

• Delivered exceptional client solutions by identifying and addressing customer pain points, developing tailored strategies, and implementing effective action plans.

The first 2 public success cases for QSR for MX Market.

• Developed and implemented signals for diverse brands, enhancing opportunities in web and app purchase.

Revenue app promotion objectives 2.6X VS H2 2023.

Ex: KFC 10.6 ROAS by implementation lower funnel objectives.

• Conducted workshops for media agencies and clients to enhance their understanding of platform capabilities, solutions, and innovations.

• Increase the marketing funnel efficiencies and collaborate to the media strategy for launches campaigns à

+20 Regional media plans

• Budget efficiency and Incremental results by implementing best practices on the main media platforms

EX: +78% results with -43% Costs

• Support to Ecommerce teams in the region to increase performance unlocking strategies focus on ROAS

+3X ROAS in social paid campaigns

• Direct communication with HQ & Media Vendors to coordinate relevant issues for the countriesà Successful transitions from IOS 14 changes / MX New Law
• Coordinate regional projects for a correct implementation and follow up

• Planning and execution of all paid social media campaigns for SEAT, AUDI, PORSCHE, VW, CUPRA à

Awareness improvemen +25% reach & +47% clicks VS PY

• Main development of performance campaigns focused on the main customer KPIs

+70% Leads VS PY

• Achieve efficient KPI costs in the campaigns through continuous optimization of audiences, auctions, and objectives on platforms

-4% CPC VS PY Accounts

• Budget management and distribution for social campaigns with a daily control of campaigns in terms of investment consumption

• Cooperate with the re-design of brand websites, implementing SEO strategies

Sites transition to mobile friendly reducing 19% Bounce Rate

• Campaigns Planning & Budget Management provide status updates and results to key stakeholders

All campaigns overpass initial KPIs +20%

• Promote the main ecommerce channels to increase Brand Awareness and sales

Amazon Successfully shipped units +110% VS PY

• Amazon Optimization to increase portfolio & performance àSuccessfully create a competitive pricing strategy and A + content integration
• Develop B2C and B2B strategies