Diego E. Marquez Saucedo
PAM Hotels.
Cancún, Quintana Roo
15
years of professional experience
Operations-driven hospitality leader with 14+ years of experience in large-scale all-inclusive resorts, specializing in hotel openings, entertainment operations, large event production, and budget management (OPEX & CAPEX). Proven track record managing multi-property operations and delivering high-impact guest experiences across luxury and high-volume brands.
Work History
Corporate Brand & Experience Director
9 Years- Led end-to-end entertainment operations across multiple resort brands, overseeing execution, staffing, budgeting, and guest experience consistency.
- Directed entertainment operations for resorts with up to 1,800 rooms, ensuring daily execution, service quality, and brand compliance.
- Played a key leadership role in hotel openings, including: AVA Cancun Resort (1,700+ rooms): Led full implementation of entertainment concept and operational launch.
UNICO 2087 (450 rooms): Built entertainment and guest experience from the ground up.
UNICO Riviera Nayarit (200 rooms): Executed full operational rollout of experience and programming.
Hard Rock Riviera Maya (1,800 rooms): Oversaw total entertainment operations.
- Managed multi-million-dollar annual budgets, including: CAPEX planning (equipment, venues, production infrastructure)
OPEX control and cost optimization
- Produced and executed large-scale events (3,000–3,500+ guests), including peak seasons and flagship celebrations.
- Developed annual entertainment calendars aligned with brand strategy (New Year’s, Easter, Summer/Winter programs).
- Created and implemented SOPs across properties, ensuring consistent execution and operational efficiency.
- Designed and launched signature experiential programs, including: SUPERBIA (Summer / NY)
AURA Wellness
AVACADABRA
Summer Fest / Winter Fest
- Led and managed large multidisciplinary teams (production, performers, technical crews, logistics).
- Collaborated with Operations, F&B, Sales, and Marketing teams to align guest experience delivery with revenue and brand goals.
Corporate Brand & Entertainment Manager
1 Year 2 Months- Managed entertainment and guest experience across multiple high-volume restaurant and nightlife brands.
- Standardized music programming, ambiance, and in-venue experience.
- Supported development of new dining and entertainment concepts.
Entertainment Manager
3 Years 7 Months- Oversaw daily entertainment operations for a large all-inclusive resort.
- Managed staff scheduling, programming, and guest engagement initiatives.
- Coordinated cross-department execution to enhance guest experience.
Education
Brand Management - Branding
Entertainment Management & Artistic Direction - Entertainment
- Business Administration
Skills
Team & Budget Management
Leadership & People Management
Project Management
Creativity & Innovation
Collaboration & Teamwork
Proactive and Results-Driven
Dynamic and Adaptable
Willingness to Travel
Relationship building
Strategic planning
Verbal and written communication
Decision-making
Idiomas
inglés
C1
Avanzado
Formación
Actual,Actual
Timeline
Corporate Brand & Experience Director
PAM Hotels.
02.2017 - 02.2026Read More
Corporate Brand & Entertainment Manager
Grupo Andersons
03.2015 - 05.2016Read More
Entertainment Manager
Paradisus Cancun
08.2011 - 03.2015Read More
Western Town College
from Business Administration
Read More
CEMUC
Entertainment Management & Artistic Direction from Entertainment
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Tecnológico o de Monterrey
Brand Management from Branding
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