Summary
Overview
Work History
Education
Skills
Interests
Certification
Timeline
Hi, I’m

EDNA RAMIREZ MENDOZA

Mexico City,CMX
EDNA RAMIREZ MENDOZA

Summary

Channel and Partner Business professional with experience driving strategic alliances, partner enablement, go-to-market initiatives, and business growth across cybersecurity, observability, and cloud ecosystems.
Strong background collaborating with partners, distributors, hyperscalers, and cross-functional technical teams to accelerate pipeline generation, partner engagement, and revenue growth. Passionate about building scalable partner strategies and delivering impactful executive-level initiatives.
Experienced in Splunk and Cisco, iVent Retail, Zebra partner ecosystem alignment, observability, positioning, cloud partnerships (AWS/GCP), enablement programs, and executive presentations for partners and stakeholders.

Overview

15
years of professional experience
1
Certificate

Work History

TD SYNNEX
Mexico, México.

Vendor Business Manager Splunk by Cisco
04.2022 - Current

Job overview

* Own and execute the partner go-to-market strategy, driving partner-led revenue growth across the ecosystem
* Achieved 150%+ quota attainment, consistently exceeding sales targets through indirect sales
* Ranked #1 in market share among distributors, strengthening competitive positioning
* Recognized as Top Vendot Business Manager (VBM) in LATAM, based on revenue growth and partner impact
* Develop and activate partners (VARs, integrators, service providers), increasing their ability to sell and deliver solutions
* Drive pipeline generation and cross-selling initiatives with partners and sales teams
* Build executive relationships with key partners, aligning joint business plans and growth strategies
* Lead partner enablement (training, certifications, joint campaigns) to enhance partner maturity and service capabilities

- Lead strategic initiatives focused on partner engagement, enablement, and business growth within the Splunk ecosystem.
- Support integration and alignment initiatives between Cisco and Splunk partner programs.
- Coordinate executive-level presentations, partner sessions, and business reviews with high visibility across the organization.
- Drive collaboration with cloud providers including AWS and GCP to position Splunk solutions within cloud and hybrid environments.
- Act as a trusted point of coordination between partners, sales teams, and technical stakeholders.

3nStar Inc
Mexico, México, Mexico

Territory Manager
12.2019 - 04.2021

Job overview

- Owned territory revenue and market expansion through channel partners

-Managed partner relationships and business development activities across technology solutions and channel ecosystem.
- Supported sales initiatives, customer engagement, and strategic account growth.
- Coordinated commercial and technical collaboration between internal teams and external stakeholders.
- Delivered presentations and business updates to leadership and partner audiences.

CitiXsys
Mexico, México, Mexico

LATAM Channel Manager
11.2018 - 11.2019

Job overview

* Led channel strategy across LATAM, driving indirect revenue through regional partners
* Built and scaled partner ecosystem across multiple countries
* Recruited and onboarded new partners to expand coverage
* Drove pipeline generation through joint GTM execution
* Enabled partners to position, sell, and deliver solutions

ScanSource
Mexico, México, Mexico

Product Manager Zebra
02.2011 - 02.2018

Job overview

* Managed vendor portfolio and drove revenue through channel partners and resellers
* Executed go-to-market strategies to expand market share and partner engagement
* Supported partners in sales cycles and identified new business opportunities
* Led demand generation initiatives and co-marketing campaigns
* Aligned forecasting and business planning with vendor stakeholders

Education

Instituto Politecnico Nacional (IPN)
Ciudad De Mexico

BBA from Business And Commercial Relations
05.2001

University Overview

Skills

- Partner Ecosystem Management - Channel Sales Strategy - Splunk & Cisco Ecosystem - Observability & Security Positioning - Executive Presentations - Partner Enablement - Business Development - GTM Strategy - Pipeline Acceleration - Partner Engagement Programs - Cross-functional Leadership - AWS & GCP Collaboration - Distribution & Vendor Alignment - Strategic Planning - Relationship Managemen

Interests

Trekking, cycling, wellness

Certification

Sales Rep I, Sales Rep II

Timeline

Vendor Business Manager Splunk by Cisco
TD SYNNEX
04.2022 - Current
Territory Manager
3nStar Inc
12.2019 - 04.2021
LATAM Channel Manager
CitiXsys
11.2018 - 11.2019
Product Manager Zebra
ScanSource
02.2011 - 02.2018
Instituto Politecnico Nacional (IPN)
BBA from Business And Commercial Relations
05.2001
EDNA RAMIREZ MENDOZA