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Overview
Work History
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Eduardo Cerezuela

Eduardo Cerezuela

30+ Years. C- Level experience.Expert in Business & Finance Analysis for Value Creation
Mérida

Summary

Financial Executive and Business Consultant with proven experience in business development, from startup to USD 800 million in annual revenues. Offering keen financial acumen to lead businesses to profitability in both lean times and periods of growth.

Known for excellent recruiting, hiring and managing high-performance teams.

Experienced in Corporate & Business Strategy; Accounting, Taxes & Finance; Manufacturing & Operations; Marketing & Commercialization, Human Talent Development.

My mission is to help Business Owners, Founders, and CXO´s optimize their Key Activities, driving Growth through comprehensive Research, Business Analysis, with my exclusive, results-driven methodology ABVA (Activity-Based Value Added).

This methodology uncovers key functions, activities, and value chain process inefficiencies, proposing tailored solutions to maximize Profitability and Cash Flows while enhancing #EVA and long-term Business Value. Equipped with strong problem-solving abilities, willingness to learn, and excellent communication skills. Poised to contribute to team success and achieve positive results. Ready to tackle new challenges and advance organizational objectives with dedication and enthusiasm.

Overview

31
31
years of professional experience
11
11
years of post-secondary education

Work History

CFO

Tergia
8 2024 - Current
  • Facilitated successful mergers and acquisitions by conducting thorough due diligence analyses and providing strategic guidance throughout the process.
  • Evaluated investment opportunities diligently, contributing to informed decisions regarding potential projects and their expected returns.
  • Presented financial results to board members and investors during quarterly meetings, maintaining transparency in communication regarding company performance.
  • Tracked cash flow and financial planning to analyze company's financial strengths and weaknesses and propose strategic directions.
  • Communicated business performance, forecasts and strategies to investors and shareholders.
  • Initiated strategy to drive company growth and increase market share and profitability.
  • Founded performance- and merit-based evaluation system to assess staff performance.
  • Developed and oversaw yearly budgets and capital structure of company to determine best mix of debt, equity, and internal financing.
  • Conducted detailed analysis of company financial information and oversaw preparation of related reports.
  • Analyzed operational issues and implemented corrective action to maximize profits.
  • Spearheaded the implementation of a new financial reporting system, resulting in more accurate and timely data for decision-making purposes.
  • Reduced operational costs by identifying areas for improvement and implementing cost-saving measures across various departments.
  • Optimized working capital levels by closely monitoring accounts receivable/payable balances and taking appropriate actions as needed.
  • Managed relationships with external auditors, ensuring a smooth and efficient annual audit process with minimal findings or issues identified.
  • Enhanced cash flow management through the development of robust forecasting models, ensuring optimal liquidity for business operations.
  • Led budgeting process, collaborating with department heads to allocate resources strategically and ensure alignment with organizational goals.

CEO

Tergia
09.2022 - 07.2024
  • Excellent communication skills, both verbal and written.
  • Proven ability to learn quickly and adapt to new situations.
  • Passionate about learning and committed to continual improvement.
  • Worked flexible hours across night, weekend, and holiday shifts.
  • Demonstrated respect, friendliness and willingness to help wherever needed.
  • Strengthened communication skills through regular interactions with others.
  • Paid attention to detail while completing assignments.
  • Adaptable and proficient in learning new concepts quickly and efficiently.
  • Resolved problems, improved operations and provided exceptional service.
  • Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
  • Participated in team projects, demonstrating an ability to work collaboratively and effectively.

Business Consultant

GB Group
7 2018 - 8 2022

Responsibilities:

Comprehensive evaluation of all Business Proposals and Investment Projects received by shareholders.
Identify the business units with the highest Growth Potential.
Propose Business Valuation models for different units.
Review commercial plans and select the most profitable #CAPEX investments.
Suggest improvements to Business Models and review Financing Proposals.
Proposed enhancements to Information Systems and Internal Controls.

Key Achievements:

Created and trained a Corporate Digital Marketing team to provide advertising services across all business units.
Redesign of commercial operations in the heavy vehicle parts unit, resulting in a 50% increase in operational contribution.
Successful hiring of key managers in Human Resources and #Commercial divisions.
Secured representation for the automotive parts unit with consigned products for 4 months.
Identified critical risks in the Internal Control of the industrial machinery rental unit.
Annual planning of sales, operations, recruitment, and investments for several business units.

  • Coached clients on business startup processes in Mexico.
  • Devised marketing strategy incorporating social media content and online marketing campaigns to increase awareness and engagement.
  • Negotiated contracts on behalf of clients, securing favorable terms that supported long-term business objectives.
  • Facilitated workshops and trainings to enhance employee skills and productivity, contributing to overall company success.
  • Advised clients on best practices in human resource management, fostering a positive work environment and increased employee retention rates.
  • Managed diverse portfolios of clientele across various industries, demonstrating adaptability and expertise in addressing unique challenges faced by each organization.
  • Conducted competitive analysis research, providing insight to growth opportunities.
  • Liaised and collaborated with client teams to identify potential risks and pain points in deliverables and services.
  • Conducted risk assessments for clients, identifying potential vulnerabilities and recommending appropriate mitigation strategies.
  • Assisted companies during transitional periods such as mergers or acquisitions by providing strategic guidance and support to ensure seamless integration.
  • Recommended initiatives to improve performance and maximize return on sales incentives.
  • Reduced costs by identifying inefficiencies in client businesses and proposing targeted solutions.
  • Predicted, identified and analyzed industry trends such as emerging technologies, evolving business models and buying behavior.
  • Assisted in marketing campaign design and performance measurement.
  • Evaluated organizational structures, recommending changes that streamlined operations and maximized resources.
  • Coached clients on business startup processes in Mexico.
  • Identified new market opportunities for clients, fostering business expansion and increasing revenue potential.
  • Established and maintained relationships with key stakeholders for growth opportunities and successful partnerships.
  • Performed as consultant for startup business in areas of marketing, logistics, and training to various behavioral healthcare service professionals.
  • Generated reports detailing findings and recommendations.
  • Conducted regular reviews of operations and identified areas for improvement.
  • Optimized customer experience by delivering superior services and effectively troubleshooting issues.
  • Cultivated positive relationships with vendors to deliver timely and cost-effective supply of services and materials.

CFO

Mitsubishi Electric de México
11.2017 - 07.2018
  • Led budgeting process, collaborating with department heads to allocate resources strategically and ensure alignment with organizational goals.
  • Enhanced cash flow management through the development of robust forecasting models, ensuring optimal liquidity for business operations.
  • Managed relationships with external auditors, ensuring a smooth and efficient annual audit process with minimal findings or issues identified.
  • Conducted detailed analysis of company financial information and oversaw preparation of related reports.
  • Collaborated cross-functionally with other departments to drive process improvements that positively impacted bottom-line results.
  • Evaluated investment opportunities diligently, contributing to informed decisions regarding potential projects and their expected returns.
  • Championed the adoption of new financial technologies, keeping the organization at the forefront of industry advancements while maximizing efficiency in daily operations.
  • Directed budget development, budgetary controls and recordkeeping to make informed financial decisions.
  • Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.

CFO

Price Shoes México
05.2015 - 10.2017
  • Managed relationships with external auditors, ensuring a smooth and efficient annual audit process with minimal findings or issues identified.
  • Mentored finance team members, fostering a culture of professional growth and skill development within the department.
  • Optimized working capital levels by closely monitoring accounts receivable/payable balances and taking appropriate actions as needed.
  • Reduced operational costs by identifying areas for improvement and implementing cost-saving measures across various departments.
  • Spearheaded the implementation of a new financial reporting system, resulting in more accurate and timely data for decision-making purposes.
  • Prepared accurate financial statements at end of quarter to summarize financial health and business performance.
  • Conducted detailed analysis of company financial information and oversaw preparation of related reports.
  • Refined internal control procedures, strengthening the overall integrity of financial data captured within the system.
  • Founded performance- and merit-based evaluation system to assess staff performance.
  • Cultivated company-wide culture of innovation and collaboration.

CFO

Innovak Global
09.2012 - 05.2015
  • Led budgeting process, collaborating with department heads to allocate resources strategically and ensure alignment with organizational goals.
  • Enhanced cash flow management through the development of robust forecasting models, ensuring optimal liquidity for business operations.
  • Oversaw budgets, payroll, and accounts payable and receivable.
  • Ensured compliance with all regulatory requirements by staying current on industry developments and implementing necessary controls within the organization.
  • Managed relationships with external auditors, ensuring a smooth and efficient annual audit process with minimal findings or issues identified.
  • Mentored finance team members, fostering a culture of professional growth and skill development within the department.
  • Managed risk effectively through the establishment of a comprehensive risk management framework, safeguarding company assets against potential threats.
  • Optimized working capital levels by closely monitoring accounts receivable/payable balances and taking appropriate actions as needed.
  • Reduced operational costs by identifying areas for improvement and implementing cost-saving measures across various departments.
  • Directed budget development, creation of budgetary controls and recordkeeping systems and investment management.
  • Spearheaded the implementation of a new financial reporting system, resulting in more accurate and timely data for decision-making purposes.
  • Negotiated favorable terms with vendors and suppliers, achieving significant savings on procurement expenses.
  • Prepared accurate financial statements at end of quarter to summarize financial health and business performance.
  • Conducted detailed analysis of company financial information and oversaw preparation of related reports.
  • Collaborated cross-functionally with other departments to drive process improvements that positively impacted bottom-line results.
  • Evaluated investment opportunities diligently, contributing to informed decisions regarding potential projects and their expected returns.
  • Streamlined financial processes by implementing automation and reducing manual tasks, leading to increased efficiency and accuracy.
  • Championed the adoption of new financial technologies, keeping the organization at the forefront of industry advancements while maximizing efficiency in daily operations.
  • Presented financial results to board members and investors during quarterly meetings, maintaining transparency in communication regarding company performance.
  • Directed budget development, budgetary controls and recordkeeping to make informed financial decisions.
  • Developed and oversaw yearly budgets and capital structure of company to determine best mix of debt, equity, and internal financing.
  • Tracked cash flow and financial planning to analyze company's financial strengths and weaknesses and propose strategic directions.
  • Oversaw accounts payable and receivable to track income and expenditures, drive statutory compliance and provide quantitative financial information.
  • Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
  • Directed technological improvements, reducing waste and business bottlenecks.
  • Maintained P&L and shouldered corporate fiscal responsibility.
  • Communicated business performance, forecasts and strategies to investors and shareholders.
  • Devised and presented business plans and forecasts to board of directors.
  • Cultivated company-wide culture of innovation and collaboration.
  • Formulated and executed strategic initiatives to improve product offerings.
  • Founded performance- and merit-based evaluation system to assess staff performance.

CEO

Lacteos Cerro Grande SA de CV
12.2007 - 08.2012
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Drove profitability with thorough financial analysis and strategic decision making.
  • Developed a high-performance executive team for improved productivity and efficiency.
  • Created a positive work culture, resulting in increased employee satisfaction and retention rates.
  • Streamlined business processes, resulting in increased operational efficiency across all departments.
  • Led successful turnaround efforts for underperforming divisions or subsidiaries, restoring profitability within tight timeframes.
  • Achieved company growth by implementing strategic plans and streamlining operations.
  • Improved organizational structure by reallocating resources and redefining roles for greater efficiency.
  • Secured financing for critical projects through negotiation of favorable loan terms with financial institutions or investors.
  • Ensured regulatory compliance by developing robust policies, procedures, and internal controls.
  • Directed launch of innovative products, capturing new market segments and driving revenue growth.
  • Led successful mergers and acquisitions, significantly increasing company's footprint and competitive edge.
  • Managed financial, operational and human resources to optimize business performance.
  • Communicated business performance, forecasts and strategies to investors and shareholders.
  • Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
  • Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
  • Maintained P&L and shouldered corporate fiscal responsibility.

Guest Academic Advisor

ITESM
04.2009 - 06.2009
  • Utilized data-driven decision-making processes to identify trends in student success factors and adjust advising strategies accordingly.
  • Participated in professional development activities to stay current on best practices in higher education advising.
  • Organized workshops and seminars to further enhance student skills and knowledge in relevant areas.

CFO

Les Laboratoires Servier
04.1997 - 08.2007
  • Led budgeting process, collaborating with department heads to allocate resources strategically and ensure alignment with organizational goals.
  • Enhanced cash flow management through the development of robust forecasting models, ensuring optimal liquidity for business operations.
  • Oversaw budgets, payroll, and accounts payable and receivable.
  • Ensured compliance with all regulatory requirements by staying current on industry developments and implementing necessary controls within the organization.
  • Managed relationships with external auditors, ensuring a smooth and efficient annual audit process with minimal findings or issues identified.
  • Mentored finance team members, fostering a culture of professional growth and skill development within the department.
  • Reduced operational costs by identifying areas for improvement and implementing cost-saving measures across various departments.
  • Directed budget development, creation of budgetary controls and recordkeeping systems and investment management.
  • Spearheaded the implementation of a new financial reporting system, resulting in more accurate and timely data for decision-making purposes.
  • Negotiated favorable terms with vendors and suppliers, achieving significant savings on procurement expenses.
  • Prepared accurate financial statements at end of quarter to summarize financial health and business performance.
  • Conducted detailed analysis of company financial information and oversaw preparation of related reports.
  • Refined internal control procedures, strengthening the overall integrity of financial data captured within the system.
  • Presented financial results to board members and investors during quarterly meetings, maintaining transparency in communication regarding company performance.
  • Directed budget development, budgetary controls and recordkeeping to make informed financial decisions.
  • Developed and oversaw yearly budgets and capital structure of company to determine best mix of debt, equity, and internal financing.
  • Oversaw accounts payable and receivable to track income and expenditures, drive statutory compliance and provide quantitative financial information.
  • Managed financial, operational and human resources to optimize business performance.
  • Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
  • Led recruitment and development of strategic alliances to maximize utilization of existing talent and capabilities.
  • Maintained P&L and shouldered corporate fiscal responsibility.
  • Communicated business performance, forecasts and strategies to investors and shareholders.
  • Devised and presented business plans and forecasts to board of directors.

Group Finance Manager

Clariant
03.1994 - 04.1997
  • Developed comprehensive financial models to support decision-making processes and long-term growth strategies for the organization.
  • Reduced operational costs by implementing effective cost control measures and optimizing resource allocation.
  • Provided valuable insights to senior management through in-depth monthly performance analysis and variance reporting.
  • Supervised a team of finance professionals, fostering a collaborative work environment focused on continuous improvement and professional development.
  • Ensured accurate financial record-keeping by implementing best practices in accounting policies and procedures across all departments within the organization.
  • Secured favorable financing terms through strong relationships with banks and other lending institutions, supporting company growth initiatives.
  • Improved cash flow management with proactive monitoring of accounts receivable and payable, leading to increased liquidity.
  • Trained new and existing staff members in various financial procedures to prepare for job requirements.
  • Performed banking, business administration and financial tasks to guarantee five-star service for clients.
  • Implemented and regularly reviewed financial controls to generate accurate and reliable financial data.
  • Created financial dashboards to provide insights into key performance indicators.
  • Designed and maintained financial models to identify and measure risks.

Education

MBA - Business Strategy & Finance

Pontifical Catholic University of Argentina
Buenos Aires, Argentina
01.2000 - 01.2002

BBA - Business Administration

University of Buenos Aires
Buenos Aires, Argentina
06.1991 - 12.1993

CPA - Taxation & Finance

University of Buenos Aires
Buenos Aires, Argentina
01.1985 - 07.1991

Skills

Working capital management

Languages

English
Advanced (C1)
French
Intermediate (B1)
Spanish
Bilingual or Proficient (C2)

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Interests

Writing about business strategy experiences

Researching, business news & innovation

Analize economy and finance news

Software

Zoho Business Analytics

Epicor ERP

Quote

I love to go beyond strategy for business value creation
Eduardo Cerezuela

Timeline

CEO

Tergia
09.2022 - 07.2024

CFO

Mitsubishi Electric de México
11.2017 - 07.2018

CFO

Price Shoes México
05.2015 - 10.2017

CFO

Innovak Global
09.2012 - 05.2015

Guest Academic Advisor

ITESM
04.2009 - 06.2009

CEO

Lacteos Cerro Grande SA de CV
12.2007 - 08.2012

MBA - Business Strategy & Finance

Pontifical Catholic University of Argentina
01.2000 - 01.2002

CFO

Les Laboratoires Servier
04.1997 - 08.2007

Group Finance Manager

Clariant
03.1994 - 04.1997

BBA - Business Administration

University of Buenos Aires
06.1991 - 12.1993

CPA - Taxation & Finance

University of Buenos Aires
01.1985 - 07.1991

CFO

Tergia
8 2024 - Current

Business Consultant

GB Group
7 2018 - 8 2022

Courses

  • Conversion to Foreign Currency, Ernst & Young, May 2003
  • Executive Program in Economy and Finance, UCEMA, March 1996 – July 1996
  • Management Development Program, Ernst & Young, October 2004 – October 2004
  • Effective Management Control: A Strategic Challenge, Price Waterhouse, August 1993 – August 1993
  • Seminar on Inflation Adjustment, Deloitte, June 2002 – June 2002
  • Effective Speaking Techniques for Top Management, CFG, July 2004 – July 2004
  • Successful Short Speeches, CFG, March 2004 – March 2004
  • Taxation in Mexico, a Practical Approach with Financial and Fiscal Vision, ITESM, May 2016

Accomplishments

Tergia: Led the financial valuation and due diligence for the acquisition of a Natural Gas Plant.

Group GB: Achieved over 30% growth in turnover by developing excellent relationships and negotiation skills, securing the leading product representation in the market

Innovak Global: Led the successful implementation of the full Epicor ERP suite, including the manufacturing site module.

Led the implementation of the Strategy Map and Balanced Scorecard (BSC).

Mitsubishi Electric: Led the recruitment of the Business Analysis Manager responsible for the SAP S/4HANA implementation, as well as negotiating with the implementation provider.

Lácteos Cerro Grande: Led the financial valuation, bid offer, due diligence, and negotiation for the acquisition of a UHT Dairy production facility.

Led the recruitment of key positions, including the CFO, Director of Production Quality Assurance (TQM), Maintenance Manager, Logistics Manager, General Accountant, and other essential staff members.

Leading a financial team of audits to complete a due diligence in Mina Gerais Brazil, for a stock holding participation acquisition in the construction sector.

Les Laboratoires Servier: Led the spin-off and legal reconfiguration of the Franchise Business Model into a subsidiary model.

Eduardo Cerezuela30+ Years. C- Level experience.Expert in Business & Finance Analysis for Value Creation