Summary
Overview
Work History
Education
Skills
Software
Timeline
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Efren Diaz Chias

Efren Diaz Chias

Diseñador Gráfico Y Growth Parner
Fracc. Cipreses

Summary

Marketing and brand management professional with extensive experience in implementing effective strategies and campaigns across various sectors, including the tequila industry. CMO with skills in brand design and development, specializing in generating measurable results with limited budgets. Proficient in web content management and publishing applications, capable of creating engaging graphics and communication materials. In my most recent role as a graphic designer, I designed the bottles for Tequila Hacienda los Lobos and developed the entire branding for the brand’s entry into international markets.

Overview

25
25
years of professional experience

Work History

CMO and Growth Parner

Agave Azul S.A. De C.V.
Queretaro, Mexico
03.2022 - Current
  • Increased brand visibility and consistency through strategic marketing initiatives.
  • Enhanced digital presence by optimizing website design and search engine rankings.
  • Boosted customer loyalty with targeted promotions and data-driven marketing.
  • Expanded market share via effective advertising and product positioning.
  • Drove revenue growth and efficiency through streamlined processes and innovative solutions.
  • Fostered collaboration across departments, ensuring alignment with business objectives.
  • Improved public relations and brand reputation through compelling narratives.
  • Planned and executed successful campaigns and events to generate qualified leads.
  • Cultivated culture of innovation, supporting strategic growth and compliance.

Director of Training

CIMA OSC
Queretaro, Mexico
01.2020 - 12.2021
  • Identified gaps in learner skills and developed targeted training programs, improving productivity.
  • Fostered ongoing professional development through external partnerships and mentoring programs.
  • Evaluated training effectiveness and adjusted content based on received feedback.
  • Managed a team of trainers and optimized training budgets while ensuring compliance.
  • Organized on-the-job orientation and training, maintaining accurate documentation.
  • Promoted a supportive environment that fostered collaboration, creative problem-solving, and a shared commitment to professional excellence among all team members.

Education

Bachelor of Arts - Graphic Communication

Universidad Autónoma De México
Ciudad De Mexico
05.2001 -

Skills

Expertise in content strategy and user experience to enhance digital marketing efforts

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Software

Javascript

HTML5

Java

AI Tools

Timeline

CMO and Growth Parner

Agave Azul S.A. De C.V.
03.2022 - Current

Director of Training

CIMA OSC
01.2020 - 12.2021

Bachelor of Arts - Graphic Communication

Universidad Autónoma De México
05.2001 -

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Efren Diaz ChiasDiseñador Gráfico Y Growth Parner