Javascript
Efren Diaz Chias
Diseñador Gráfico Y Growth Parner
Fracc. Cipreses
Summary
Marketing and brand management professional with extensive experience in implementing effective strategies and campaigns across various sectors, including the tequila industry. CMO with skills in brand design and development, specializing in generating measurable results with limited budgets. Proficient in web content management and publishing applications, capable of creating engaging graphics and communication materials. In my most recent role as a graphic designer, I designed the bottles for Tequila Hacienda los Lobos and developed the entire branding for the brand’s entry into international markets.
Overview
25
25
years of professional experience
Work History
CMO and Growth Parner
Agave Azul S.A. De C.V.
Queretaro, Mexico
03.2022 - Current
- Increased brand visibility and consistency through strategic marketing initiatives.
- Enhanced digital presence by optimizing website design and search engine rankings.
- Boosted customer loyalty with targeted promotions and data-driven marketing.
- Expanded market share via effective advertising and product positioning.
- Drove revenue growth and efficiency through streamlined processes and innovative solutions.
- Fostered collaboration across departments, ensuring alignment with business objectives.
- Improved public relations and brand reputation through compelling narratives.
- Planned and executed successful campaigns and events to generate qualified leads.
- Cultivated culture of innovation, supporting strategic growth and compliance.
Director of Training
CIMA OSC
Queretaro, Mexico
01.2020 - 12.2021
- Identified gaps in learner skills and developed targeted training programs, improving productivity.
- Fostered ongoing professional development through external partnerships and mentoring programs.
- Evaluated training effectiveness and adjusted content based on received feedback.
- Managed a team of trainers and optimized training budgets while ensuring compliance.
- Organized on-the-job orientation and training, maintaining accurate documentation.
- Promoted a supportive environment that fostered collaboration, creative problem-solving, and a shared commitment to professional excellence among all team members.
Education
Bachelor of Arts - Graphic Communication
Universidad Autónoma De México
Ciudad De Mexico 05.2001 -
Skills
Expertise in content strategy and user experience to enhance digital marketing efforts
Proficient in marketing analytics, web analytics, and data analytics to inform decision-making
Strong creative direction skills, with experience in graphic design and copywriting
Skilled in campaign planning, management, and execution across various platforms, including social media and mobile marketing
Adept in partnership development and multicultural marketing to expand brand reach
Experience in sales enablement and support, crafting effective sales strategies and training programs
Proven ability in product launches, branding, and promotional activities to drive market success
Effective presenter and communicator, with strong training and mentoring capabilities
Strategic thinker with exceptional project management, time management, and multitasking abilities
Knowledgeable in competitive analysis and research methodologies for informed marketing plans
Strong client relationship building skills, fostering collaboration and teamwork
Innovative problem solver with a focus on performance metrics analysis and quality leadership
Experience in event planning, media relations, and app marketing
Fluent in global marketing strategies and pricing strategies with a focus on results-driven promotions
A persuasive communicator with publishing expertise and a background in multivariate testing
Content Strategy
User Experience
Creative Direction
Customer Segmentation
Presentations
Product Launches
Copywriting
Customer Service-Oriented
Social Media Engagement
Multicultural Marketing
Sales Enablement
Graphic Design
Training and mentoring
Digital Marketing
Web Analytics
Media Buying
Software
HTML5
Java
AI Tools
Timeline
CMO and Growth Parner
Agave Azul S.A. De C.V.
03.2022 - Current
Director of Training
CIMA OSC
01.2020 - 12.2021
Bachelor of Arts - Graphic Communication
Universidad Autónoma De México
05.2001 -