Emiliano Turcott
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Experienced professional in the music industry with expertise in digital growth marketing, content strategy, and artist and label management. Digital Growth & Community Manager with 10+ years of experience across the music industry and digital marketing, specialized in organic growth, AI-powered content creation, and automation.
Combines a strong background in music production (Berklee International Network) with expertise in AI prompting for image and video generation, automation workflows, SEO, and analytics. Experienced collaborating with artists, creative teams, and brands to develop storytelling campaigns that drive measurable growth, engagement, and audience loyalty.
Work History
- Led creative strategy development for multi-channel marketing campaigns.
- Directed design teams to produce compelling visual content across platforms.
- AI creative prompting for videos and images
- Collaborated with cross-functional teams to align brand messaging and objectives.
- Oversaw project timelines, ensuring delivery of high-quality creative assets.
- Managed client relationships, translating feedback into actionable design improvements.
- Developed high-impact creative trailers and promotional content for company campaigns from concept to completion.
- Managed multiple projects simultaneously, ensuring timely completion and seamless execution.
- Streamlined creative processes for improved efficiency and team productivity.
- Increased client satisfaction by delivering tailored design solutions that exceeded expectations.
- Analyzed market trends to identify growth opportunities and inform strategic decision-making.
- Developed and maintained dashboards for performance tracking and reporting insights to stakeholders.
- Collaborated with cross-functional teams to optimize customer acquisition strategies and enhance user experience.
- Conducted competitive analysis to benchmark performance and adjust growth initiatives accordingly.
- Developed and executed targeted marketing activation campaigns to enhance brand visibility.
- Collaborated with cross-functional teams to align with business objectives.
- Conducted market research and analyzed consumer trends to inform marketing tactics.
- Managed teams into activation stores, increasing engagement through strategic planning.
- Review, edit, and improve translated song lyrics to ensure linguistic accuracy and cultural authenticity.
- Maintain the original meaning, rhythm, and artistic essence of the lyrics in the target language.
- Identify and correct grammatical errors, mistranslations, and awkward phrasing.
- Collaborate with translators and editors to align tone and style with musical intent.
- Company Overview: El Gato Alquimista is a TikTok channel covering mystical topics, tarot consultations, etc
- 55K followers, videos reaching 400K+ views
- El Gato Alquimista is a TikTok channel covering mystical topics, tarot consultations, etc
- 55K followers, videos reaching 400K+ views
- Tiktok: elgatoalquimistamx
- A video lyrics channel that transforms music into an immersive visual experience
- It features songs from artists I admire, combining attractive design, precise synchronization, and a creative style to highlight each word and emotion
- Encouraged students to explore age-appropriate and career-related opportunities.
- Boosted subscriber count through effective promotion of channel on various social media platforms and collaborations with other creators.
- Developed a recognizable personal brand by establishing a consistent theme, style, and tone across all videos.
- Established efficient workflows for video production process including scripting, filming, editing, thumbnail design, uploading, optimizing metadata.
- Demonstrated creativity and innovation by experimenting with new video formats, styles, or topics that attracted new viewers and increased overall channel engagement.
- Develop and produce original video content tailored to a wide, diverse audience.
- Write scripts, storyboard concepts, film, and edit videos for maximum viewer retention and shareability.
- Optimize video titles, descriptions, tags, and thumbnails using SEO best practices to enhance discoverability.
- Monitor channel analytics to understand viewer behavior and refine content strategy accordingly.
- Identify emerging trends and incorporate them into content to stay relevant and expand reach.
- Collaborate with designers, voice talent, or other creators as needed to elevate production value.
- Engage with the audience through comments, community posts, and social media to build a loyal subscriber base.
I have experience in digital distribution, working with platforms like Ditto, TuneCore, and similar services to efficiently deliver content to Spotify, Deezer, and various streaming platforms. I specialize in ensuring seamless distribution, metadata optimization, and maximizing reach across digital music stores and streaming services.
- Coordinated with suppliers to ensure timely delivery of materials, maintaining seamless supply chain operations.
- Assisted in songwriting collaborations between band members to encourage creativity whilst maintaining musical cohesiveness.
- Enhanced band''s marketability by consistently updating promotional materials and online presence.
- Negotiated favorable contract terms for live performances, merchandise sales, and recording deals to increase revenue.
- Cultivated a loyal fan base through engaging content creation and consistent communication on social media platforms.
- International influencer spanish artist with more than 20 million views on YouTube.
- Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
- Planned, designed, and scheduled phases for large projects.
- Met project deadlines without sacrificing build quality or workplace safety.
- Established effective communication among team members for enhanced collaboration and successful project completion.
- Company Overview: A digital agency for the growth of independent artists, helping them evolve into artist-influencers
- Creative expert in planning, producing, and optimizing digital content to maximize engagement and organic growth
- Oversaw financial planning, budgeting, and reporting to ensure sound fiscal management of the label''s resources.
- Enhanced brand identity by cultivating a distinctive visual aesthetic for the label''s digital presence and physical merchandise.
- Experienced in video editing, SEO for platforms like YouTube and Instagram, and trend analysis to develop innovative strategies
- Skilled in collaborating with editing teams, designing compelling narratives, and using tools like TubeBuddy, VidIQ, and Google Trends
- Focused on growth hacking and visual storytelling to increase audience visibility and retention
- A digital agency for the growth of independent artists, helping them evolve into artist-influencers
Education
Bachelor Degree - Strategic Marketing
Certification - UX Design
Acquiring skills in user experience design, research, prototyping, and usability testing.
No Degree - Front-end Development
- Mastering HTML, CSS, and JavaScript through hands-on projects and global collaboration.
Diploma - Web Developer
Received a partial scholarship, focusing on web development, innovative tools, and problem-solving.
Professional Certificate - Business
In the Business Model Certification from Delft University of Technology (TU Delft) on edX, I learned how to design, analyze, and refine business models to create sustainable and scalable ventures. The course provided a deep understanding of:
- Value Proposition Development – Crafting compelling offerings that align with customer needs.
- Revenue Models & Cost Structures – Designing efficient financial strategies for profitability.
- Market Analysis & Competitive Positioning – Identifying key market opportunities and differentiators.
- Business Model Innovation – Adapting to changing environments and leveraging new technologies.
- Prototyping & Validation – Testing business ideas through real-world applications and iterations.
This certification strengthened my ability to strategically build and optimize business models, applying data-driven decision-making and innovative frameworks to drive growth in dynamic industries.
Bachelor of Arts - Contemporary Music
- I studied Music Production at the Berklee International Network in Mexico City, where I deepened my knowledge of contemporary music composition, production techniques, and jazz piano. This experience allowed me to explore advanced music theory, arrangement, and sound design, while learning from expert musicians in an inspiring and creative environment. Through hands-on projects, I developed skills in audio editing, mixing, and digital production, strengthening my artistic vision and technical proficiency in the music industry.
High School Diploma
I studied at the Colegio de Ciencias y Humanidades (CCH), UNAM, where I developed critical thinking, analytical skills, and autonomy in learning. Immersed in an intellectually diverse environment, I engaged in interdisciplinary projects, enhancing my ability to analyze, research, and solve complex problems creatively. This experience provided me with a solid academic foundation, fostering adaptability and resilience to tackle professional and educational challenges effectively.
Skills
Languages
Timeline
Hiking
I love hiking because it allows me to connect with nature, challenge myself physically, and explore breathtaking landscapes. With Ecoaventura Yucatán, I’ve had the opportunity to immerse myself in the region’s rich biodiversity, discovering cenotes, jungles, and ancient Mayan trails. Hiking isn’t just a hobby for me—it’s a way to disconnect from daily stress, appreciate the environment, and embrace adventure while promoting eco-friendly tourism and conservation. Every hike is a new experience, offering serenity, excitement, and a deep appreciation for nature’s beauty.