EMMANUEL CRUZ
Co-Founder With Expertise In Data-driven Growth Strategies.
Ciudad de México
Summary
Experienced professional with a proven track record in building and leading business intelligence and strategy teams across four fintech companies. Committed to fostering a data-driven decision-making culture and meaningful human connections to drive sustainable growth. Skilled in developing data frameworks and strategic insights that optimize operations and profitability, with a strong focus on knowledge-sharing, continuous learning, and team development.
Overview
11
11
years of professional experience
9
9
years of post-secondary education
4
4
Certifications
Work History
CEO & Co-Founder
Collective Minds
10.2024 - Current
- Developed key operational initiatives to drive and maintain substantial business growth.
- Drove profitability with thorough financial analysis and strategic decision making.
- Managed partnerships and strategic business relationships by negotiating contract terms and handling conflicts.
Co-Founder
Integra Wellness & Padel
04.2024 - Current
- Networked with other businesses and customers to increase sales opportunities and contacts.
- Established foundational processes for business operations.
- Evaluated market trends to identify emerging opportunities and inform strategic decision making.
Sales Finance and Data Science Director
Kushki
11.2023 - 06.2024
- Facilitated knowledge sharing through the development of user-friendly documentation and training materials for BI tools and processes.
- Optimized data collection methods, ensuring accurate and timely insights for stakeholders.
- Analyzed data to identify root causes of problems and recommend corrective actions.
- Tracked marketing performance metrics, optimizing campaigns for maximum impact and ROI.
Head Of Business Intelligence
Billpocket
11.2020 - 11.2023
- Definition of the global information strategy in the company
- Design an effective strategy for access to information and establish a culture of decision-making based on data, reducing the time to access information for decision making by 85%
- Championed the adoption of agile project management principles within the Business Intelligence function leading to improved efficiencies in project delivery and resource allocation.
- Promote and design the development of predictive models (machine learning) that today are part of the day-to-day life of the company
- Design of data solutions for internal and external clients with NPS greater than 90
Professor of Business Intelligence at MBA Program
CETYS Universidad
04.2021 - 12.2022
- Evaluated student progress using both formative and summative assessments to provide targeted feedback for continuous improvement.
Senior Business Intelligence Consultant
Agile Global Resources, LLC
06.2020 - 12.2020
- Designed performance metrics to monitor the effectiveness of implemented BI solutions, driving continuous improvement initiatives.
- Collaborated with cross-functional teams to gather requirements and deliver tailored BI solutions for various business units.
Business Intelligence Manager
CapitalTech
01.2015 - 11.2020
- Championed a data-driven culture within the organization, promoting the value of analytics in strategic planning initiatives.
- Collaborate in the definition of the data hub architecture that allowed us to collect 300% more valuable data
- Management and monitoring of the commercial team, consisting of 55 salesmen, we increase 43% of our sales in a year
- Develop a credit authorization model using customer bank information, tax declaration, and metadata
- Streamlined reporting processes for increased efficiency and accuracy in data analysis.
Special Projects and Research
BLEIN Consulting
02.2014 - 01.2015
- Research, market, and economic analysis projects that resulted in publications for clients and valuable information for the organization's decision-making
- Dashboard development at different BI tools for clients from more than 10 industries
- I successfully managed the participation in calls to obtain resources to fund high-impact innovation projects
- Enhanced project efficiency by streamlining processes and implementing time-saving strategies.
Education
MBA - GNW: Digital transformation
EGADE Business School Del Tecnologico De Monterrey
Monterrey, Mexico 01.2018 - 12.2020
Digital transformation -
IE Business School
Madrid, Spain 01.2020 - 12.2020
Economics -
Universidad Autonoma De Nuevo Leon
Monterrey, Mexico 01.2010 - 12.2014
Skills
Data analytics
Strategic finance
Market intelligence
Business strategy
Global perspective
Inspirational leadership
Sustainable business models
Innovation management
Problem-solving abilities
Negotiation
Certification
UX Design, EGADE Business School del Tecnológico de Monterrey
Accomplishments
- Transform the decision-making culture in companies.
- In the companies in which I have collaborated, I have been able to foster a culture of collaboration between teams and decisions based on data.
Passions
- Time with my family
- Sports: Functional training, Soccer and Padel
- Listen to podcasts and read
- Find new places to eat
Timeline
CEO & Co-Founder
Collective Minds
10.2024 - Current
Co-Founder
Integra Wellness & Padel
04.2024 - Current
Sales Finance and Data Science Director
Kushki
11.2023 - 06.2024
Professor of Business Intelligence at MBA Program
CETYS Universidad
04.2021 - 12.2022
Head Of Business Intelligence
Billpocket
11.2020 - 11.2023
Senior Business Intelligence Consultant
Agile Global Resources, LLC
06.2020 - 12.2020
Digital transformation -
IE Business School
01.2020 - 12.2020
MBA - GNW: Digital transformation
EGADE Business School Del Tecnologico De Monterrey
01.2018 - 12.2020
Business Intelligence Manager
CapitalTech
01.2015 - 11.2020
Special Projects and Research
BLEIN Consulting
02.2014 - 01.2015
Economics -
Universidad Autonoma De Nuevo Leon
01.2010 - 12.2014
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