Summary
Overview
Work History
Education
Skills
Timeline
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Emmanuel Garibay Galindo

Communications Specialist in Social Media Marketing
Mexico City

Summary

Marketing professional with a strategic and analytical profile +15 yo of proven experience in development and implementation of content marketing campaigns, focusing on the mexican market. Passionate about entertainment and pop culture, with knowledge of media landscape and digital trends. Experience managing creative teams and collaborating with strategic partners to achieve business objectives.

Overview

14
14
years of professional experience
4
4
years of post-secondary education
1
1
Language

Work History

Social Media Analytics Manager

VML
Mexico City
01.2021 - Current
  • Reporting KPI’s results + Insights for Global car assembly brand on their events, experiences, and content management
  • Use of Social Listening & Content Management tools (Brandwatch, Sprinklr, Hootsuite)
  • Contribution on findings for brand's annual communications and digital content strategy.

Content Manager

GTB (VML)
Mexico City
01.2020 - 01.2021
  • Adapting content strategy to THE needs and context of Covid-19 isolation in 2020-2021
  • Planning Content grids and managing design’s team content creation align to company/brand's narrative.

Digital Marketing Coordinator

Cheil-Samsung Mexico, WW
Mexico City
01.2017 - 01.2019
  • Digital content & assets generation, in collaboration with media outlets, platforms, and influencers, for product campaigns.

Social Media Manager

Cheil-Samsung Mexico, WW
Mexico City
01.2014 - 01.2017
  • Content management, community management, and service for company networks and platforms.

Community Manager

Marketing Agencies
01.2011 - 01.2014
  • Social media management and content creation
  • Flock (Isobar): Aeroméxico, Nescafé Dolce Gusto, Corona Light, Powerade, Fuze Tea
  • Makken: Sico, Vitamin Water, Harpic, and Ballantines
  • Residencia: Skwinkles (memes), Hershey's, V8 Splash, Alka-Seltzer Boost (memes), Aspirina.

Education

Bachelor of Communication Sciences - Social Sciences

UNAM
Mexico City
01.2005 - 01.2009

Skills

Leadership, Team Management, Analytical-Strategic Thinking, Creativity and Innovation, Digital Marketing, Social Media, Public Relations, Knowledge of the Mexican Market, Effective Communicationundefined

Timeline

Social Media Analytics Manager

VML
01.2021 - Current

Content Manager

GTB (VML)
01.2020 - 01.2021

Digital Marketing Coordinator

Cheil-Samsung Mexico, WW
01.2017 - 01.2019

Social Media Manager

Cheil-Samsung Mexico, WW
01.2014 - 01.2017

Community Manager

Marketing Agencies
01.2011 - 01.2014

Bachelor of Communication Sciences - Social Sciences

UNAM
01.2005 - 01.2009

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Emmanuel Garibay GalindoCommunications Specialist in Social Media Marketing