Emmanuel Garibay Galindo
Communications Specialist in Social Media Marketing
Mexico City
Summary
Marketing professional with a strategic and analytical profile +15 yo of proven experience in development and implementation of content marketing campaigns, focusing on the mexican market. Passionate about entertainment and pop culture, with knowledge of media landscape and digital trends. Experience managing creative teams and collaborating with strategic partners to achieve business objectives.
Overview
14
14
years of professional experience
4
4
years of post-secondary education
1
1
Language
Work History
Social Media Analytics Manager
VML
Mexico City
2021.01 - Current
- Reporting KPI’s results + Insights for Global car assembly brand on their events, experiences, and content management
- Use of Social Listening & Content Management tools (Brandwatch, Sprinklr, Hootsuite)
- Contribution on findings for brand's annual communications and digital content strategy.
Content Manager
GTB (VML)
Mexico City
2020.01 - 2021.01
- Adapting content strategy to THE needs and context of Covid-19 isolation in 2020-2021
- Planning Content grids and managing design’s team content creation align to company/brand's narrative.
Digital Marketing Coordinator
Cheil-Samsung Mexico, WW
Mexico City
2017.01 - 2019.01
- Digital content & assets generation, in collaboration with media outlets, platforms, and influencers, for product campaigns.
Social Media Manager
Cheil-Samsung Mexico, WW
Mexico City
2014.01 - 2017.01
- Content management, community management, and service for company networks and platforms.
Community Manager
Marketing Agencies
2011.01 - 2014.01
- Social media management and content creation
- Flock (Isobar): Aeroméxico, Nescafé Dolce Gusto, Corona Light, Powerade, Fuze Tea
- Makken: Sico, Vitamin Water, Harpic, and Ballantines
- Residencia: Skwinkles (memes), Hershey's, V8 Splash, Alka-Seltzer Boost (memes), Aspirina.
Education
Bachelor of Communication Sciences - Social Sciences
UNAM
Mexico City 2005.01 - 2009.01
Skills
Leadership, Team Management, Analytical-Strategic Thinking, Creativity and Innovation, Digital Marketing, Social Media, Public Relations, Knowledge of the Mexican Market, Effective Communication
Report generation
Teamwork and collaboration
Critical thinking
Effective communication
Data visualization
Timeline
Social Media Analytics Manager
VML
2021.01 - Current
Content Manager
GTB (VML)
2020.01 - 2021.01
Digital Marketing Coordinator
Cheil-Samsung Mexico, WW
2017.01 - 2019.01
Social Media Manager
Cheil-Samsung Mexico, WW
2014.01 - 2017.01
Community Manager
Marketing Agencies
2011.01 - 2014.01
Bachelor of Communication Sciences - Social Sciences
UNAM
2005.01 - 2009.01